Gunn Enli

Image of Gunn Enli
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Phone +47-22850435 +47-22850400
Mobile phone 911 72 952
Fax +47-22850401
Room 456
Visiting address Gaustadalléen 21 Forskningsparken 0349 OSLO
Postal address Postboks 1093 Blindern 0317 OSLO


  • 2007- Associate Professor, Department of Media and Communication, UiO
  • 2003-2007: PhD-candidate.Thesis: 'The Participatory Turn in Broadcast Media', UiO
  • 2000-2003: Lecturer, Teaching Fellow, UiO
  • 1998: Cand.polit. (MA), University of Oslo     
  • 1996: Cand.mag. (BA), Film & Theater studies, Literature studies, Media studies.

Academic Interests

  • Political Communication
  • Media Policy and Regulation
  • Media History
  • Television and New Media
  • Social Media and Participation 
  • Media Production 

Academic Websites

  • Research project:
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Recent Publications

NEW BOOK: Read free on the web: 

Book cover for 'The Media Welfare State'
The Media Welfare State: Nordic Media in the Digital Era comprehensively addresses the central dynamics of the digitalization of the media industry in the Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—and the ways media organizations there are transforming to address the new digital environment. Taking a comparative approach, the authors provide an overview of media institutions, content, use, and policy throughout the region, focusing on the impact of information and communication technology/internet and digitalization on the Nordic media sector. Illustrating the shifting media landscape the authors draw on a wide range of cases, including developments in the press, television, the public service media institutions, and telecommunication.


"While many in critical media studies bemoan a homogeneous media culture and global neoliberalism, the authors undertake a sophisticated analysis of a ‘Nordic model’ of the media welfare state that is culturally and institutionally grounded, but avoids crude comparativism and is sensitive to economic and technological forces challenging long-established policy settlements."
—Terry Flew, Queensland University of Technology


The Media Welfare State carefully amplifies a Nordic model in the media sphere. Here, as elsewhere, a Nordic model is essential for global sanity and we can all think of ways the model can be adapted, changed and emulated. Throughout the book, the text highlights complex, uncertain technological, economic and ideological areas of change in speech and society. Everywhere there is tumult: the authors' gift is helping us see how significant and important journalistic, political and social values might persist in a time of such transformation."
—Monroe Price, University of Pennsylvania


The Media Welfare State is an ambitious account of the Nordic media landscape. It is an innovative, timely, and well-illustrated commentary on the future of mass/public media and national media systems in the digital era of globalization, marketization and authoritarianism—trends that are not by any means specific to the Nordic region. An important intervention to the study of the welfare state, the book brings the media into the equation of its success and future sustainability.”
—Minna Aslama Horowitz, St. John's University, New York
Tags: Political communication, Media Policy and Regulation, Media history, Television and New Media, Social media, Reality TV


  • Syvertsen, Trine; Enli, Gunn; Mjøs, Ole Johan & Moe, Hallvard (2016). The Media Welfare State: Nordic Media in Times of Change, In  Freedom of Expression and Media in Transition. Studies and Reflections in the Digital Age.  Nordicom.  ISBN 978-91-87957-22-2.  chapter 2.  s 19 - 26
  • Enli, Gunn (2015). Politisk logikk eller medielogikk? - Norske partilederes strategier, imagebygging og autentisitet i sosiale medier :. Norsk Medietidsskrift.  ISSN 0804-8452.  22(3), s 1- 19
  • Enli, Gunn & Skogerbø, Eli (2015). Personalized campaigns in party-centred politics: Twitter and Facebook as arenas for political communication, In  Social Media and Election Campaigns - Key Tendencies and Ways Forward.  Routledge.  ISBN 978-1-13-893046-9.  6.  s 119 - 135
  • Enli, Gunn & van den Bulck, Hilde (2014). Bye bye "Hello ladies?" In-vision announcers as continuity technique in a European postlinear television landscape: The case of flanders and Norway. Television and New Media.  ISSN 1527-4764.  15(5), s 453- 469 . doi: 10.1177/1527476412462143
  • Enli, Gunn (2013). Defending Nordic Children Against Disney. PSB Children's Channels in the Age of Globalization. Nordicom Review.  ISSN 1403-1108.  34(1), s 77- 90
  • Enli, Gunn; Moe, Hallvard; Sundet, Vilde Schanke & Syvertsen, Trine (2013). From fear of television to fear for television: five political debates about new technologies. Media History.  ISSN 1368-8804.  19(2), s 213- 227 . doi: 10.1080/13688804.2013.791420
  • Enli, Gunn & Skogerbø, Eli (2013). Personalized campaigns in party-centred politics. Information, Communication and Society.  ISSN 1369-118X.  16(5), s 757- 774 . doi: 10.1080/1369118X.2013.782330
  • Enli, Gunn & Staksrud, Elisabeth (2013). PSB Serving Children. Past, Present and Future, In  Public service media from a Nordic horizon : politics, markets, programming and users.  Nordicom.  ISBN 978-91-89471-85-6.  Chapter 7.  s 117 - 130
  • Enli, Gunn & van den Bulck, Hilde (2013). Flow under Pressure: Television Scheduling and Continuity Techniques as Victims of Media Convergence?. Television and New Media.  ISSN 1527-4764.  s 1- 4 . doi: 10.1177/1527476413505920
  • Enli, Gunn (2012). From parasocial interaction to social TV: Analysing the host–audience relationship in multi-platform productions. Northern Lights.  ISSN 1601-829X.  10(1), s 123- 137
  • Enli, Gunn & Thumim, Nancy (2012). Socializing and Self-Representation online: Exploring Facebook. OBS - Observatorio.  ISSN 1646-5954.  6(1), s 87- 105
  • Enli, Gunn (2011). Ramin-Osmundsen går av : historien om en politisk skandale. Norsk Medietidsskrift.  ISSN 0804-8452.  18(2), s 120- 139
  • Enli, Gunn & Trappel, Josef (2011). Online Media: Changing Provision of News, In  Media in Europe Today.  Intellect Ltd..  ISBN 9781841504032.  Chapter 6.  s 97 - 115
  • Enli, Gunn (2010). La television estatal y la audiencia infantil en la era digital. Infoamerica communication review.  ISSN 1696-2257.  s 81- 93
  • Enli, Gunn; D'Arma, Alessandro & Steemers, Jeanette (2010). Serving Children in Public Service Media, In  The Public in Public Service Media.  Nordicom.  ISBN 9789189471948.  Kapittelnummer 12.  s 227 - 243
  • Enli, Gunn & McNair, Brian (2010). Trans-National Reality TV: A Comparative Study of the U.K.'s and Norway's Wife Swap, In  Trans Reality Television.  Lexington Books.  ISBN 9780739131886.  Chapter 14.  s 205 - 277
  • Enli, Gunn (2009). "- Statsråd du lyver!" Politisk kommentarjournalistikk i Ramin-Osmundsen saken, I:  Skandalenes markedsplass. Politikk, moral og mediedrev.  Fagbokforlaget.  ISBN 978-82-450-0847-0.  Kapittel 7.
  • Enli, Gunn (2009). Kampen om markedsmakt i riksdekkende radio en komparativ analyse av oppstartfasen i P4 og Kanal 24. Norsk Medietidsskrift.  ISSN 0804-8452.  16(1), s 4- 24
  • Enli, Gunn (2009). Mass Communication Tapping into Participatory Culture Exploring Strictly Come Dancing and Britain's Got Talent. European Journal of Communication.  ISSN 0267-3231.  24(4), s 481- 493 . doi: 10.1177/0267323109345609
  • Enli, Gunn (2008). "Ja til et fargerikt fellesskap!" Utvelgelse av SMS i debattprogrammer, I:  Digitale dilemmaer. Nye medieformer, nye utfordringer.  Gyldendal Akademisk.  ISBN 9788205384125.  Kapittel.  s 61 - 78
  • Enli, Gunn (2008). Redefining Puiblic Service Broadcasting. Multi-Platform Participation. Convergence. The International Journal of Research into New Media Technologies.  ISSN 1354-8565.  14(1), s 105- 120
  • Beyer, Yngvil; Enli, Gunn; Maasø, Arnt & Ytreberg, Espen (2007). Small talk makes a big difference: recent developments in interactive, SMS-based television . Television and New Media.  ISSN 1527-4764.  8(3), s 213- 234
  • Enli, Gunn (2007). Gatekeeping in te New media Age: A case Study of the Selection of Text-Messages in a Current Affairs Programme. Javnost - The Public.  ISSN 1318-3222.  14(2), s 47- 63
  • Enli, Gunn & Sundet, Vilde Schanke (2007). Strategies in times of regulatory change: a Norwegian case study on the battle for a commercial radio licence. Media Culture and Society.  ISSN 0163-4437.  29(5), s 707- 725 . doi: 10.1177/0163443707078426
  • Enli, Gunn & Syvertsen, Trine (2007). Participation, Play and Socialising in New Media Environments, In  New Media Worlds. challenges for convergence.  Oxford University Press.  ISBN 9780195558364.  9.  s 147 - 163
  • Syvertsen, Trine; Enli, Gunn & Sæther, Susanne Østby (2006). Frustrerte fruer, fotballmilliarder og framtidsvisjoner: TV 2 etter tiårsjubileet, I:  Et hjem for oss - et hjem for deg? Analyser av TV 2. 2 utgave.  IJ-forlaget.  ISBN 9788271473013.  Innledningskapittel.  s 14 - 34
  • Enli, Gunn (2005). Fenomenet SMS-TV. Institusjonelle strategier og semi-privat interaksjon. Norsk Medietidsskrift.  ISSN 0804-8452.  12(2), s 116- 135
  • Enli, Gunn & Sundet, Vilde Schanke (2004). "Fornyelse vil være det normale". Mediepolitiske utfordringer og markedsaktørenes strategier i kampen om konsesjonen for riksdekkende radio (P4) i Norge. Nordicom Information.  ISSN 0349-5949.  26(1), s 59- 70
  • Enli, Gunn (2002). På din side. Folkelighet og alliansebygging i TV 2s aktualitetsprogram, I:  Et hjem for oss - et hjem for deg? Analyser av TV2 1992-2002.  IJ-Forlaget AS.  ISBN 82-7147-220-8.  s 72 - 98
  • Enli, Gunn (2001). "Tromsø inn i TV-alderen. Nærbilde av et tidsskille", i Bastiansen og Meland (red.) (2001): Fra Eidsvoll til Marienlyst, I:  Fra Eidsvoll til Marienlyst, Studier i norske mediers historie fra Grunnloven til TV-alderen.  Høyskoleforlaget, Kristiansand.  ISBN 82-7147-209-7.  s 240 - 257

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  • Bruns, Axel; Enli, Gunn; Skogerbø, Eli; Larsson, Anders Olof & Christensen, Christian (2016). The Routledge Companion to Social Media and Politics. Routledge.  ISBN 9781138860766.  538 s.
  • Enli, Gunn (2015). Mediated authenticity : how the media constructs reality. Peter Lang Publishing Group.  ISBN 978-1-4331-1485-4.  164 s.
  • Enli, Gunn & Moe, Hallvard (2015). Social Media and Election Campaigns - Key Tendencies and Ways Forward. Routledge.  ISBN 978-1-13-893046-9.  150 s.
  • Syvertsen, Trine; Enli, Gunn; Mjøs, Ole Johan & Moe, Hallvard (2014). The Media Welfare State. Nordic Media in the Digital Era. University of Michigan Press.  ISBN 978-0-472-05215-8.  156 s.
  • Enli, Gunn; Moe, Hallvard; Sundet, Vilde Schanke & Syvertsen, Trine (2010). TV - en innføring. Universitetsforlaget.  ISBN 978-82-15-01629-0.  286 s.
  • Enli, Gunn; Risan, Lars; Eriksen, Siri E H; Christophersen, Morten & Tkachenko, Elena (2009). Handbok for ferske forelesere. Universitetsforlaget.  ISBN 978-82-15-01548-4.  143 s.
  • Enli, Gunn & Skogerbø, Eli (2008). Digitale dilemmaer. Nye medieformer, nye utfordringer. Gyldendal Akademisk.  ISBN 9788205384125.  165 s.
  • Syvertsen, Trine; Enli, Gunn & Sæther, Susanne Østby (2006). Et hjem for oss - et hjem for deg? Analyser av TV 2. 2 utgave. IJ-forlaget.  ISBN 9788271473013.  342 s.
  • Enli, Gunn; Syvertsen, Trine & Sæther, Susanne Østby (2002). Et hjem for oss - et hjem for deg?. IJ- forlaget, Kristiansand.  ISBN 82-7147-220-8.
  • Enli, Gunn; Syvertsen, Trine & Sæther, Susanne Østby (2002). Et hjem for oss - et hjem for deg? Analyser av TV2 1992-2002. IJ-Forlaget AS.  ISBN 82-7147-220-8.
  • Enli, Gunn; Sæther, Stig & Syvertsen, Trine (2002). TV2 1992-2002: "Et hjem for oss, Et hjem for deg?". Høgskoleforlaget, Kristiansand.  ISBN 82-7147-220-8.

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  • Enli, Gunn (2015). P4, I:  Store norske leksikon ( 2015).  Store norske leksikon AS.  Artikkel.
  • Enli, Gunn & Moe, Hallvard (2015). Introduction: Social Media and Election Campaigns: Key Tendencies and Ways Forward, In  Social Media and Election Campaigns - Key Tendencies and Ways Forward.  Routledge.  ISBN 978-1-13-893046-9.  Introduction.  s 1 - 10
  • Enli, Gunn & Syvertsen, Trine (2015). Allmennkringkasting, I:  Store norske leksikon ( 2015).  Store norske leksikon AS.  artikkel.
  • Syvertsen, Trine & Enli, Gunn (2015). NRK, I:  Store norske leksikon ( 2015).  Store norske leksikon AS.  artikkel.
  • Enli, Gunn & Moe, Hallvard (2013). Introduction to special issue: Social media and election campaigns – key tendencies and ways forward. Information, Communication and Society.  ISSN 1369-118X.  16(5), s 637- 645 . doi: 10.1080/1369118X.2013.784795
  • Larsson, Anders Olof & Enli, Gunn (2013, 09. mai). Flinkiser på Twitter og FB.  Aftenposten.
  • Larsson, Anders Olof; Kalsnes, Bente; Moe, Hallvard; Skogerbø, Eli & Enli, Gunn (2013). Twitter Use during the 2013 Norwegian Elections – Some Initial Insights.
  • Syvertsen, Trine; Enli, Gunn; Mjøs, Ole Johan & Moe, Hallvard (2013). The Media Welfare State: Nordic Media in the Era of Globalization.
  • Syvertsen, Trine; Enli, Gunn; Mjøs, Ole Johan & Moe, Hallvard (2013). The Media Welfare State: The Informational, Cultural and Democratic Safety Net of the Nordic Model?.
  • Enli, Gunn & Skogerbø, Eli (2012). A New Device in the Toolbox The Role of Social Media in Norwegian Election Campaigns.
  • Enli, Gunn & Berges Saura, Laura (2011). Commercial Television: Business in Transition, In  Media in Europe Today.  Intellect Ltd..  ISBN 9781841504032.  Chapter 5.  s 79 - 97
  • Enli, Gunn & Ihlebæk, Karoline Andrea (2011). 'Dancing with the audience': Administrating vote-ins in public and commercial broadcasting. Media Culture and Society.  ISSN 0163-4437.  33(6), s 953- 962 . doi: 10.1177/0163443711412299
  • Enli, Gunn; Moe, Hallvard; Sundet, Vilde Schanke & Syvertsen, Trine (2010). NRK gjør TV stuerent. Aftenposten (morgenutg. : trykt utg.).  ISSN 0804-3116.
  • Enli, Gunn & Ihlebæk, Karoline Andrea (2009). The ethics of viewer influence and return path economy in multiplatform TV. Exploring the format Strictly Come Dancing.
  • Enli, Gunn; Moe, Hallvard; Sundet, Vilde Schanke & Syvertsen, Trine (2009). Fears and Fascinations: Five debates about television.
  • Storsul, Tanja; Arnseth, Hans Christian; Bucher, Taina; Enli, Gunn; Hontvedt, Magnus; Kløvstad, Vibeke & Maasø, Arnt (2008). New web phenomena. Government administration and the culture of sharing.
  • Storsul, Tanja; Arnseth, Hans Christian; Bucher, Taina; Enli, Gunn; Hontvedt, Magnus; Kløvstad, Vibeke & Maasø, Arnt (2008). Nye nettfenomener. Staten og delekulturen.
  • Enli, Gunn (2007, 21. desember). NRK Radio, Medieprogrammet Kurer. [Radio].
  • Enli, Gunn (2007). The Participatory Turn in Broadcast Television, Institutional, editorial and textual challenges and strategies.
  • Ytreberg, Espen; Sundet, Vilde Schanke & Enli, Gunn (2007). Participation and play in converging media - prosjektpresentasjon.
  • Enli, Gunn (2006). Entertaining the Citizen: When Politics and Popular Culture Converge. International Journal of Media and Cultural Politics.  ISSN 1740-8296.  2(1), s 105- 113
  • Enli, Gunn (2005, 05. september). Fast deltaker i TV-panel i kulturbeitet. [Radio].  NRK P2.
  • Enli, Gunn (2005, 19. juli). debatt om radiokonsesjoner. [TV].  NRK 1.
  • Enli, Gunn & Sundet, Vilde Schanke (2005). Institutional strategies in times of regulatory change: Radio institutions battling for dominance in a political, symbolic, legal and economic arena.
  • Enli, Gunn & Sundet, Vilde Schanke (2004). Radiokamp for galleriet. Dagens næringsliv.  ISSN 0803-9372.
  • Enli, Gunn (2001). Norsk allmennradio og de fire markedene.
  • Enli, Gunn (2001). Norsk kringkastingshistorie.
  • Enli, Gunn (2001). Norsk kringkastingshistorie.

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Published Aug 25, 2010 10:01 PM - Last modified May 30, 2016 12:53 PM