Guest lecture with Nancy Baym
In a room packed with academics from the university, as well as other institutes, Principal Researcher at Microsoft Research New England, Nancy Baym, held a guest lecture at the Department of Media and Communication, University of Oslo.
The lecture was based on her new (in-press) book Relating to Audiences. Musicians, Media and the New Call to Intimacy.
The book is a result of several years of research about how musicians use and are expected to use digital and social media to build and maintain relations to the audience. The idea to the project started 8-9 years ago.
Connecting with audiences may be expected, but it is rarely directly compensated. Instead it is seen as an investment toward building and maintaining an audience that will sustain a career. Social media now figure centrally as sites through which people can do this networking, acquiring and displaying the markers of status that make them attractive hires or entrepreneurs worthy of investment. Nowhere do you see the demands of performing identities for and fostering relationships with potential audiences more clearly than with musicians, whose product—the music—is ever easier to get for free.