Recap from seminar: From broadcaster to multiplatform player
On 2 June, Julie M. M. Lassen presented her PhD project to members of CeRMI and other interested at IMK. The project is called From broadcaster to multiplatform player – Public Service Television in the era of post-broadcasting.
Lassen is a visiting PhD student from the University of Copenhagen. Her project asks what public service-television is in the era of post-broadcasting, and is a collaboration with DR (Denmark’s national broadcasting corporation). She wants to look into their role as the national broadcaster in the changing media landscape.
She has conducted qualitative interviews with people internal in DR, quantitative analysis of the range of programs of an entire year, and qualitative analyses of one week’s television in 2005, 2010 and 2015, plus qualitative analysis of one week’s streaming service in 2015.
There has been a channel development within the broadcasting corporation. In 2005, DR had two channels; DR1 and DR2. In 2010 they had six, and in 2015 they had eight. DR does not call their TV-channels for “channels”, but “brands”.
Lassen presented numbers and her main findings. The numbers of hours of television on all DR’s channels are from both day and night, but numbers from just the “prime time”-hours would probably look different.
Her main findings are:
- The concept of “flow” is still in active use in the scheduling departments and schedulers continue to use classical vertical and horizontal techniques also in the phase of proliferation.
- Belief in the public service role.
- The importance of having a strong main channel.
- Internal competition has decreased .