Social Media and Agenda-Setting in Election Campaigns (SAC)
SAC is an international research project based at the Department of Media and Communication, University of Oslo. The project analyzes the impact of social media in election campaigns in the USA (2012), Norway (2013), Australia (2013), and Sweden (2014).
The project examines how the dynamics between social media and mainstream media imposes changes on the public sphere during election campaigns, and to what degree traditional power hierarchies and elite domination is challenged by the new forms of communications emerging in the intersection between social media and mainstream media.
The project will combine theoretical perspectives and empirical findings from studies in the field of political communication, with the recent growing interest in participation and user-generated media. Methodologically, the project combines qualitative and quantitative studies, including social network analysis based on large datasets, content analysis of mainstream media, and interviews with news editors in print and broadcast media.
The research project is divided into five work packages:
USA: The Presidential Election Campaigns, 2012.
Australia: The Federal parliamentary Election campaign, 2013.
Norway: The Parliamentary Election campaign, 2013.
Sweden: The Parliamentary Election campaign, 2014.
The project is financed by the Norwegian Research Council (NFR).