Research topic: Rhetoric
Rhetoric can be most simply understood as the art of convincing other people.
In the subject area of rhetoric we examine how people express themselves – orally, in writing, and in various media – to win support from their audience.
It can cover everything from a politician holding an election campaign speech or a lawyer attempting to get his client acquitted to an indignant teenager writing a letter to the editor of the local newspaper.
The subject of rhetoric has roots all the way back to Greek and Roman antiquity. Throughout history, the subject’s insights have influenced the way in which people have spoken and written in several areas of society, including politics, the legal system, the church and literature.
Today, rhetoric is a taught subject and research discipline in educational institutions the world over.
Rhetoric teaches us to communicate effectively. It teaches us to interpret and evaluate the statements of others in a constructive and critical way and to understand the decisive role language and texts have in the interaction between people.
The subject of rhetoric is used actively in, for example, politics and the media and communications industry.