Yukun You

Image of Yukun You
Norwegian version of this page
Username
Visiting address Gaustadalléen 21 Forskningsparken 0349 OSLO
Postal address Postboks 1093 Blindern 0317 OSLO
Other affiliations Faculty of Humanities (Student)

Academic interests

Digital disconnection, screen cultures, digital and social media, smartphone apps, gamification, self-regulation cultures, media audiences/users, media engagement, domestication theory, surveillance, technology affordances, etc.

Background

Yukun studied advertising and media and communication from marketing and academic perspectives. Driven by interest in digital health and user studies, Yukun wrote her Master's thesis on gamification of sleep, based on a user study of a gameful sleep-regulating app (SleepTown). By taking a closer look at users' diverse engagement with the app in the physical and virtual space, light was shed on the prevailing self-optimisation cultures in China and the transformation of the meaning of sleep in a digital age.

To develop her research interest in digital media and self-regulation cultures, Yukun chose to do a doctoral research on digitalisation and gamification of digital detox. By focusing on users' experiences with detoxing phone features (e.g. Google Digital Wellbeing, Apple Screen Time) and detox apps with game elements (e.g. Forest, Hold), she wants to look into how young Norwegian and Chinese understand and deal with the seemingly contradictory phenomenon in their everyday life, that is, doing digital detox through digital media (even games), so as to better understand the ambivalence and tensions of people's digital media use, overuse and non-use in media-saturated societies.

Education

Master of Science, Media and Communication Studies, Lund University, Sweden, 09/2018-06/2020

Erasmus Exchange Programme, Social and Behavioural Sciences, University of Amsterdam, The Netherlands, 09/2019-01/2020

Bachelor of Arts, Advertising, Shanghai University, China, 09/2014-06/2018 

Awards

  • Excellent MSc Dissertations 2020, Media and Communication Studies, Lund University
Tags: Media and Communication, Digital Disconnection, Digital Detox, Screen Cultures, Digital and Social Media, Applications, Gamification, Self-regulation Cultures, Media Audiences/Users
Published Sep. 20, 2021 12:48 PM - Last modified Sep. 30, 2021 11:22 AM