Yukun You

Doctoral Research Fellow - Department of Media and Communication
Image of Yukun You
Norwegian version of this page
Visiting address Gaustadalléen 21 Forskningsparken 0349 Oslo
Postal address Postboks 1093 Blindern 0317 Oslo
Other affiliations Faculty of Humanities (Student)

Academic interests

Digital disconnection, screen cultures, digital and social media, smartphone apps, gamification, self-regulation cultures, media audiences/users, media engagement, domestication theory, surveillance, technology affordances, etc.


Yukun studied advertising and media and communication from marketing and academic perspectives. Driven by interest in digital health and user studies, Yukun wrote her Master's thesis on gamification of sleep, based on a user study of a gameful sleep-regulating app (SleepTown). By taking a closer look at users' diverse engagement with the app in the physical and virtual space, light was shed on the prevailing self-optimization cultures in China and the transformation of the meaning of sleep in a digital age.

To develop her research interest in digital media and self-regulation cultures, Yukun chose to do a doctoral research on the digitalization and gamification of digital detox. Here digital detox means the voluntary and intended disconnecting from specific online platforms, contents, people, devices, or limiting digital involvement in general. By focusing on the production and reception of digital detox technologies (e.g., productivity apps and screen-time management tools), she wants to look into how people understand and deal with the seemingly paradoxical phenomenon, that is, doing digital detox through digital media (even digital games), so as to better understand the ambivalence and tensions of people's digital media use, overuse and non-use in media-saturated societies.


Master of Science, Media and Communication Studies, Lund University, Sweden, 09/2018-06/2020

Erasmus Exchange Programme, Social and Behavioural Sciences, University of Amsterdam, The Netherlands, 09/2019-01/2020

Bachelor of Arts, Advertising, Shanghai University, China, 09/2014-06/2018 


  • Excellent MSc Dissertations 2020, Media and Communication Studies, Lund University
Tags: Media and Communication, Digital Disconnection, Digital Detox, Screen Cultures, Digital and Social Media, Applications, Gamification, Self-regulation Cultures, Media Audiences/Users


  • You, Yukun (2022). The gamification of digital detox.

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Published Sep. 20, 2021 12:48 PM - Last modified May 11, 2022 1:49 PM