Guest lecture with Nancy Baym
Nancy Baym, Principal Researcher at Microsoft Research New England, is visiting Oslo next week. She will hold a guest lecture based on her new (in-press) book Relating to Audiences. Musicians, Media and the New Call to Intimacy.
The book is a result of several years of research about how musicians use and are expected to use digital and social media to build and maintain relations to the audience.
The topic of the lecture is closely related to what she also discusses in the paper Connect with your audience! The relational labor of connection.
Connecting with audiences may be expected, but it is rarely directly compensated. Instead it is seen as an investment toward building and maintaining an audience that will sustain a career. In this regard, this connecting exemplifies contemporary demands to engage in unpaid social labor to have any hope at professional success.
Social media now figure centrally as sites through which people can do this networking, acquiring and displaying the markers of status that make them attractive hires or entrepreneurs worthy of investment. Nowhere do you see the demands of performing identities for and fostering relationships with potential audiences more clearly than with musicians, whose product—the music—is ever easier to get for free.
Everybody is welcome!