Master's thesis presentation: Bruna Dias Pereira Saakvitne
The candidate will be presenting her master's thesis:
Media Use and Integration: A study of everyday media practices among Brazilians in Norway
Scholars once believed that maintaining ties to one’s home country could prevent
immigrants from becoming more integrated in their host society (Kim, 1978). Lately, new evidence has shown immigrants search for news in a broader way (e.g. Christiansen, 2003) and still are able to establish new ties with the host country. In a country like Norway, where the media plays an important role in societal cohesion (Syvertsen et al, 2014), we do not only need to investigate the importance of the media, but understand better how it is used and how it can contribute to the integration process for immigrants, who have newly arrived and are willing to learn more about the host society and the local culture. In this thesis I explore the nexus of media and the life of immigrants in a new country, investigating the role of old and new media in the process of integration. This study uses the approach of Two-Way trajectory, an integration theory, which sees integration as a process that goes in several directions rather than as a transition from one stage to another, “from ‘not integrated’ to ‘integrated’” (Spencer and Charsley, 2016, p. 4). A qualitative method – in-depth interviews with semistructured interview guide – was used to investigate the topic. Interviews were
conducted with 12 Brazilians who have moved for work, study or family reunion reasons. The
interview guide was designed with four main categories, which were: Life in Norway, Integration through their eyes, and Media use and Media & Integration.
The findings show that media has a significant level of influence on immigrants’ daily life in
Norway, and consequently, to their integration processes. Yet they did not indicate a dependence on media to feel integrated; rather, it was one tool for equipping themselves with information, which then would contribute to their social interactions – with people in different spheres in their life, e.g. at work, home, and/or with their partners, friends. The interviews also allowed me to identify what drives the Brazilians’ media consumption patterns through their narration of how media is used in their daily routines. In this study, Brazilians’ consumption patterns are mostly driven by three different aspects of their lives: their own interests/passions, work and social situations, and family/partners influence.
Many of these findings are in line with other empirical research. Yet the study also
contributes with additional evidence about immigrants’ incorporation of media into everyday
practices, and use of new media such as streaming services.