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Music on demand: Economy and copyright in a digitised cultural sector (MUSEC)

MUSEC investigates how values and rights are negotiated and evaluated when music is produced and distributed via digital media. 

About the project

The use of digital media technology is fundamentally changing the ways in which cultural content, such as music and film, is produced and distributed, and the opportunities for earning revenue. By exploring the uses and implications of new media, the project unpacks one of the most challenging issues of the cultural sector in the 2000s: How should art and creative work be paid for?

By uniting scholars in media, music, economics and copyright, the project will carry out interdisciplinary analyses of how artists and organisations maintain their professional ambitions, economic interests and intellectual property rights (IPR) in the face of new media services. The analyses will zoom in on negotiations between producers and distributors, competition in national and global markets, and the effects of state intervention. 

Through qualitative interviews, quantitative surveys, document analysis and case studies, the project will offer new contributions to the study and discussion of the economics and copyright of music.

The project starts December 2018 and ends November 2020. 


The project is led by Yngvar Kjus at the Department of media and communication, University of Oslo. The research team comprises Arnt Maasø, Olav Torvund and Ruth Towse (from Bournemouth University). A postdoctoral research fellow position in association with the project will be announced. 


The project is financed by the KULMEDIA-programme of the Research Council of Norway.  

For more information, see the project description. 


  • Anja Nylund Hagen & Yngvar Kjus (2018). How to make money in music in the digital age?.
  • Anja Nylund Hagen (2018). Competing with music in national and global markets.
  • Yngvar Kjus (2018). How to make money in music in the digital age?.
  • Yngvar Kjus (2018). Music on demand: Economy and copyright in a digitised cultural sector.
  • Anja Nylund Hagen (2018). Norwegian music industry as global and digital media industry.
  • Anja Nylund Hagen (2018). Changing practices in a globalised and digitalised music industry.
  • Arnt Maasø (2018). How streaming scandals are made possible by the revenue model, and how business model innovations could bring back trust and transparency.
  • Yngvar Kjus (2017). Dur eller moll for norsk musikk?. Dagens næringsliv.  ISSN 0803-9372.

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Published June 13, 2017 1:52 PM - Last modified Aug. 28, 2018 3:10 PM