Research topic: Strategic communication
All organisations and businesses must be able to communicate with their surroundings, preferably in a strategic manner in order to promote their interests.
Research may be partly aims to understand how strategical communication work, and partly to contribute to perform this type of communication in an ethically and socially responsible manner.
Our researchers analyze both positive and negative aspects of strategic communication. The research which is carried out in our Department has a particular focus on the aspects of the strategical communication that affects the society, and the research has clear links to the Department’s Centre for Political Communication (POLKOM).