Clouds & Concerts: Trends in Music Culture (completed)
The project has researched audiences experience of live music and the use of new digital music services in the period 2010-2016. Main findings are summarized here. Academic publications will be updated under the list of publications.
The research project studied two main areas:
Clouds: Streaming and music online
This subproject investigated the role of streaming services like WiMP and Spotify, and how audiences find and share music through social media.
- Listeners in Norway are world leading users of music streaming services: 7 of 10 adults use Spotify or WiMP
- Smart phones is today the main platform for music streaming in Norway, overtaking PCs and Macs in 2012
- Playlists listening is an important mode of use, presenting users with new ways of listening to and exploring music
Concerts: Festivals and live music
This subproject were concerned with the role of live music and experiences of liveness in contemporary music culture.
- Audiences are seeking strong and rare experiences through live music
- Mobile phones are increasingly used to take pictures of live music and share content through social media
- Mobile phone use and social media represent the most notable changes in audience behavior the last decade
- The Øya music festival and other large media events give rise to a large growth in streaming of artists related to the event