Arnt Maasø is Associate Professor of Media Studies at the Department of Media and Communication, University of Oslo. He heads the study of music streaming within the Clouds & Concerts project in collaboration with WiMP Music and Telenor. His research interests include music and sound in film and television, social media, media technology and communication theory. He was in 2011 awarded the Teacher of the year by the Student Parliament at the University.
The music streaming project is a pioneer study of music streaming service WiMP Music, launched in 2010. The project studies anonymous streaming data of all users in Norway in 2010, 2011, 2012 and 2013 (9 to 11 weeks). The goal is to understand how users are implementing access based services, and the way people engage with a large music library (some 23 million songs) available 24/7 all year round. Of interest is when and how they listen, which platforms they use (mobile, desktop etc.), whether users prefer to listen to albums, songs, artists or playlists, search patterns, skipping patterns, and the role of genres. Of particular interest is the role of large events, such as music festivals, on streaming patterns. When users no longer only decide what to listen to based on the songs or albums they have available in their record or mp3 collection, one hypothesis is that large media events play an important role for the choices users make in everyday listening.