In this Creative IPR seminar Professor Véronique Pouillard will present her new book Paris to New York. The Transatlantic Fashion Industry in the Twentieth Century, which examines the history of designers, intellectual property, and entrepreneurs in the fashion industry.
The presentation of the books’ main findings will be followed by a Q&A.
Abstract
Fashion is one of the most dynamic industries in the world, that generates $ 3 trillion worldwide retail value, and has produced branded icons such as Coco Chanel, Christian Dior and Yves Saint Laurent. How did this industry generate such economic and symbolic capital?
Paris to New York. The Transatlantic Fashion Industry in the Twentieth Century examines the history of the fashion industry as a negotiation between art and commerce and as a collaboration between two major centers, Paris and New York.
It examines the structure and financial capital of the firms, the networks that developed between the two cities, and the processes of formation of intangible assets, with a focus on the portfolios of intellectual property rights developed by fashion firms.
The book examines the role of the designers, but also of the financiers and the lawyers who contributed to the creation of strong brand capital.
Véronique Pouillard is professor of History at the University of Oslo, Department of Archeology, Conservation and History. She is the Principal Investigator in the ERC CoG project Creative IPR, a five-year project that researches the history of intellectual property in the fashion and music industries, from the 1880s to present.
Practical Information
This event is open for everyone to attend and will be held on Zoom.
Join us on Monday the 31st of May at 16:00 CEST.
