Veronique Isabelle Claire Pouillard

Professor - History
Image of Veronique Isabelle Claire Pouillard
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Phone +47 22857204
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Visiting address Niels Henrik Abels vei 36 Niels Treschows hus 0851 Oslo
Postal address Postboks 1008 Blindern 0315 Oslo

Research

Véronique Pouillard does research and has published books and articles in business and economic history, with focus on topics including the media, fashion, and the history of intellectual property rights. She is the author of Paris to New York: The Transatlantic Fashion Industry in the Twentieth Century, Harvard University Press, 2021. She is also the co-editor of the Oxford Handbook of Luxury Business, Oxford University Press, 2021. 

She was a Principal Investigator in the HERA II project on the Enterprise of Culture funded by the European Science Foundation, then one of the four coordinators of the Nordic Branding project funded by the UiO:Norden transdisciplinary initiative (2017-2019). Véronique Pouillard leads the ERC Consolidator project, Grant 818523, CREATIVE IPR - The History of Intellectual Property Rights in the Creative Industries (2019-2024). She is currently writing a book on the history of the internationalization and the colonization of intellectual property.

Academic Interests

History of business, economy, and international trade

History of the cultural industries: advertising, media, music, fashion, luxury

History of intellectual property rights

History of colonialism: Congo

Higher education and employment history

  • Professor, Modern International History, University of Oslo, 2017-
  • Førsteamanuensis (tenured), University of Oslo, 2011-2017
  • Première assistante (tenured), Université Libre de Bruxelles, 2009-2011
  • Harvard Newcomen Fellow in Business History, Harvard University, 2008-2009
  • Postdoctoral Researcher, Fund for Scientific Research of Belgium, visiting scholar at Columbia University, 2007-2008
  • Belgian-American Educational Foundation, Hoover Fellow, Columbia University, 2006-2007
  • Postdoctoral Fellow, Fund for Scientific Research of Belgium, 2003-2007
  • M.A. in Philosophy, Université Libre de Bruxelles, 2005
  • Ph.D. in History, Université Libre de Bruxelles, funded by the Fund for Scientific Research in Belgium, 1999-2003
  • M.A. in History, Université Libre de Bruxelles, 1998

Honoraria

Member, The Norwegian Academy of Science and Letters, 2021-

ERC CoG 818523, CREATIVE IPR - The History of Intellectual Property Rights in the Creative Industries, 2018.

Prize of the Académie Royale de Belgique, Classe des Lettres et des Sciences Morales et Politiques, 10th question, 2005.

Teaching

  • HIS4427 Intellectual Property, Piracy and the Commons through History: https://www.uio.no/studier/emner/hf/iakh/HIS4427/index.html (2019)
  • HIS2427 Intellectual Property, Piracy and the Commons through History: https://www.uio.no/studier/emner/hf/iakh/HIS2427/index.html (2019)
  • HIS2354 The History of Consumption (2012-)
  • HIS4354 The History of Consumption (2012-)
  • HIS4012 Theory in Practice: Classics of History (2015, 2016)
  • Særemne: Colonial History, The case of Congo (2012-)
  • Særemne: Norden som Merkevare (2017)
  • Advising at bachelor, master, PhD and postdoc levels in the areas of competence mentioned above. For 2019-2024, please also see my ERC-funded project CREATIVE IPR: The History of Intellectual Property in the Creative Industries for research topics.

Books and edited volumes

 

Paris to New York, 2021

Image may contain: Triangle, Rectangle, Font, Pattern, Art.

The Oxford Handbook of Luxury Business (ed. with P.-Y. Donzé and J. Roberts), 2021

European Fashion (ed. with R. L. Blaszczyk), 2018

Interrogating Intellectual Property Rights (ed. with T. Kuldova), 2017

Publicité et Propagande (ed. with I. Di Jorio), 2009

La publicité en Belgique, 2005

La mode dans tous ses états (ed. with V. Piette), 2004

The History of Advertising in Belgium, 2004

Hirsch & Cie, 2000

    Tags: History, Economic History, Business History, women's history, Fashion History, Media history, Belgium, France, Congo

    Publications

    Selected books, single-authored

    • V. Pouillard, Paris to New York: The Transatlantic Fashion Industry in the Twentieth Century, Cambridge (Mass.): Harvard University Press, 2021, 324 p..
    • V. Pouillard, La publicité en Belgique, 1850-1975. Des courtiers aux agences internationales, Brussels: Académie Royale de Belgique, 2005, 508 p.
    • V. Pouillard, Hirsch & Cie, Bruxelles, 1869-1962, Brussels: Editions de l’Université libre de Bruxelles, 2000, 130 p.

    Selected edited volumes

    • P.-Y. Donze, V. Pouillard, J. Roberts eds., The Oxford Handbook of Luxury Business, Oxford: Oxford University Press, 2021.
    • R.L. Blaszczyk, V. Pouillard eds., European Fashion. The Creation of a Global Industry, Manchester: Manchester University Press, 2018, 344 p.
    • V. Pouillard, T. Kuldova eds., Interrogating Intellectual Property Rights in Postwar Fashion and Design, special issue, Journal of Design History, Oxford Journals, 30, 2017.
    • I. Di Jorio, V. Pouillard eds., Le savon, le président et le dictateur. Publicité et propagande en Europe (années 1920-années 1960), special issue of Vingtième siècle. Revue d’histoire, Presses de La Fondation Nationale de Sciences Politiques, 2009.

    Selected articles

    • V. Pouillard, "Turning Authenticity into Business. Textile and Music During the Last Decade of Colonial Congo", Fortid, 17. 4, 47-54.
    • V. Pouillard, “The Milton Case (1955-1962). Protecting the rights of haute couture in America”, Journal of Design History, 30, 4, September 2017, 357-370.
    • T. Kuldova. V. Pouillard, “Interrogating Intellectual Property Rights in Postwar Fashion and Design”, Journal of Design History, 30, 4, September 2017, 343-355.
    • V. Pouillard, “Contracts between fashion and the stage (1920s-1950s)”, European Drama and Performance Studies (2015) 2, 5, 225-247.
    • V. Pouillard, “Fashion for All? The Transatlantic Fashion Business and the Development of a Popular Press Culture during the Interwar Period”, Journalism Studies (2013) 15, 5, 716-729.
    • V. Pouillard, “Design Piracy in the Fashion Industries of Paris and New York in the Interwar Years”, Business History Review (2011) 85, 2, 319-344.
    • V. Pouillard, “Les publicitaires face à la segmentation des marchés: le cas de Radio-Luxembourg et de son audience européenne”, Revue du Nord (2010) 92, 387, 967-980.
    • V. Pouillard, “American Advertising Agencies in Europe: J. Walter Thompson’s Belgian Business in the Interwar Years”, Business History (2005) 47, 1, 44-58.

    Case study

    • G. Jones, V. Pouillard, “Christian Dior. A New Look for Haute Couture”, Harvard Business School case N.809-159 (2009, revised in 2017), Boston: Harvard Business School Press, 24 p.

    Selected chapters

    • V. Pouillard, “Production and Manufacturing”, A. Geczy, V. Karaminas eds., The End of Fashion, London: Bloomsbury, 2018.
    • P.-Y. Donzé, V. Pouillard, “Luxury”, T. da Silva Lopes, C. Lubinski, H. Tworek eds., The Routledge Companion to the Makers of Global Business, London: Routledge, 2018.
    • V. Pouillard, “Chapter 8. The Rise of Fashion Forecasting and Fashion Public Relations, 1920-1940: The History of Tobé and Bernays”, T. Kuehne, H. Berghoff eds., Globalizing Beauty. Body Aesthetics in the 20th Century, New York: Palgrave, 2013, 151-169.
    • V. Pouillard, “The Reception of Ernest Dichter and the Resistance to Motivational Research in French-Speaking Europe”, R. Gries, S. Schwarzkopf eds., Ernest Dichter and Motivation Research, New Perspectives on the Making of Post-War Consumer Culture, New York: Palgrave, 2010, 205-219.
    • V. Pouillard, “In the Shadow of Paris? French Haute Couture and Belgian Fashion between the Wars”, R.L. Blaszczyk ed., Producing Fashion. Commerce, Culture and Consumers, Philadelphia: University of Pennsylvania Press, 2008, 62-81.
    • V. Pouillard, “Catholiques, socialistes et libres penseurs: les porte-parole des consommateurs en Belgique (1880-1940)”, A. Chatriot, M.-E. Chessel, M. Hilton eds., Au nom du consommateur. Consommation et politique en Europe et aux Etats-Unis au XXe siècle, Paris: La Découverte, 2005, 262-276.

    Bibliography

    G. Kurgan, J.-M. Duvosquel, V. Pouillard, "Jean Stengers. Bibliographie", Annuaire de l'Académie Royale de Belgique, Bruxelles, 2004, 49-68.

     

    Book reviews

    Book reviews in Business History Review, Enterprise and Society, H-France Reviews, Textile History, Bulletin d’Information de l’Association Belge d’Histoire Contemporaine.

     

    • Pouillard, Veronique; Roberts, Joanne & Donzé, Pierre-Yves (2021). Luxury Business: Approaches and Issues. In Donzé, Pierre-Yves; Pouillard, Veronique & Roberts, Joanne (Ed.), Oxford Handbook of Luxury Business. Oxford University Press. ISSN 9780190932220.
    • Pouillard, Veronique (2021). Intellectual Property Rights and Country of Origin Labels in the Luxury Industry. In Donzé, Pierre-Yves; Pouillard, Veronique & Roberts, Joanne (Ed.), Oxford Handbook of Luxury Business. Oxford University Press. ISSN 9780190932220.
    • Pouillard, Veronique (2020). Turning Authenticity into Business. Textile and Music in the Last Decade of Colonial Congo. Fortid. ISSN 1504-1913. 17(4), p. 47–54.
    • Pouillard, Veronique (2020). La publicité des produits lessiviels. Les Cahiers de la Fonderie. ISSN 0775-2202. 53, p. 16–20.
    • Pouillard, Veronique (2020). Moteindustrien og dens kritikere: en undersøkelse av kollektive verksteder i Frankrike på 1800-tallet. Arr - Idéhistorisk tidsskrift. ISSN 0802-7005. 32(1-2), p. 17–27.
    • Pouillard, Veronique & Dorogova, Waleria (2020). Couture ltd: French fashion's debut in London's west end. Business History. ISSN 0007-6791. doi: 10.1080/00076791.2020.1724286.
    • Donze, Pierre-Yves & Pouillard, Veronique (2019). The Luxury Business. In da Silva Lopes, Teresa; Lubinski, Christina & Tworek, Heidi (Ed.), The Routledge Companion to Global Business. Routledge. ISSN 1138242659.
    • Pouillard, Veronique (2019). Fashion and Youth. In Dupont, Christine & Burns, Kieran (Ed.), Restless Youth. Growing Up in Europe, 1945 to Now. Public service review European Union. ISSN 9789284631452. p. 113–123. doi: 10.2861/793372.
    • Pouillard, Veronique & Zanon, Johanna (2019). Wholesale Couture. Jean Patou's Jane Paris line (1929). Dress. ISSN 0361-2112. doi: 10.1080/03612112.2019.1639377.
    • Blaszczyk, Regina Lee & Pouillard, Veronique (2018). Fashion as enterprise. In Pouillard, Veronique & Blaszczyk, Regina Lee (Ed.), European fashion: The creation of a global industry. Manchester University Press. ISSN 978-1-5261-2210-0.
    • Pouillard, Veronique (2018). Recasting Paris Fashion: haute couture and design management in the postwar era. In Pouillard, Veronique & Blaszczyk, Regina Lee (Ed.), European fashion: The creation of a global industry. Manchester University Press. ISSN 978-1-5261-2210-0.
    • Pouillard, Veronique (2018). Christian Dior-New York: French Fashion in the US Luxury Market. In Donze, Pierre-Yves & Fujioka, Rika (Ed.), Global Luxury. Organizational Change and Emerging Markets since the 1970s. Palgrave Macmillan. ISSN 9789811052354. doi: 10.1007/978-981-10-5236-1_6.
    • Pouillard, Veronique & Trivette, Karen J. (2018). Tobé Coller Davis: A Career in Fashion Forecasting in America. In Blaszczyk, Regina Lee & Wubs, Ben (Ed.), The Fashion Forecasters. A Hidden History of Color and Trend Prediction. Bloomsbury Academic. ISSN 9781350017184. doi: 10.5040/9781350017191.ch-003.
    • Pouillard, Veronique (2018). Production and Manufacture. In Geczy, Adam & Karaminas, Vicki (Ed.), The End of Fashion: Clothing and Dress in the Age of Globalization. Bloomsbury. ISSN 9781350049123. doi: 10.5040/9781350045071.ch-011.
    • Pouillard, Veronique & Kuldova, Tereza (2017). Interrogating Intellectual Property Rights in Post-war Fashion and Design. Journal of Design History. ISSN 0952-4649. 30(4), p. 343–355. doi: 10.1093/jdh/epx014.
    • Pouillard, Veronique (2017). The Milton Case (1955-1962): Defending the Intellectual Property Rights of Haute Couture in America. Journal of Design History. ISSN 0952-4649. 30(4), p. 356–370. doi: 10.1093/jdh/epx023.
    • Pouillard, Veronique (2016). Managing fashion creativity. the history of the Chambre Syndicale de la Couture Parisienne during the interwar period. Investigaciones de Historia Economica. ISSN 1698-6989. 12(2), p. 76–89. doi: 10.1016/j.ihe.2015.05.002.
    • Pouillard, Veronique (2016). Production and Distribution. In Palmer, Alexandra (Eds.), A Cultural History of Dress and Fashion in the Modern Age. Bloomsbury Academic. ISSN 9780857856029. p. 43–61.
    • Pouillard, Veronique (2016). A woman in international entrepreneurship: the case of Jeanne Paquin. In Sogner, Knut; Lie, Einar & Aven, Håvard Brede (Ed.), Entreprenørskap i næringsliv og politikk. Festskrift til Even Lange. Novus Forlag. ISSN 978-82-7099-854-8. p. 189–210.
    • Pouillard, Veronique (2015). Contracts Between Fashion and the Stage (1920-1950). In Chaouche, Sabine & Sadoun-Edouard, Clara (Ed.), Consuming Female Performers (1850s-1950s). Classiques Garnier. ISSN 9782812448416. p. 225–247.
    • Pouillard, Veronique (2015). Chapter 5. Keeping Designs and Brands Authentic: The resurgence of the post-war French fashion business under the challenge of US mass production. In Nathaus, Klaus (Eds.), Made in Europe The Production of Popular Culture in the Twentieth Century. Routledge. ISSN 978-1-138-79444-3. doi: 10.1080/13507486.2013.833720.
    • Pouillard, Veronique (2015). "The French worker is honest": the debate on the employees' responsibility in the interwar fashion industry, Myndighet og medborgerskap: Festskrift til Gro Hagemann på 70-årsdagen 3. september 2015. Novus Forlag. ISSN 978-82-7099-819-7. p. 293–309.
    • Pouillard, Veronique (2015). L'alta moda in Francia. Rotture e continuita fra le due guerre. Memoria e Ricerca. Rivista di Storia Contemporanea. ISSN 1127-0195. 50, p. 27–50. doi: 10.3280/MER2015-050003.
    • Pouillard, Veronique (2014). Chapter 6. Fashion for All? The transatlantic fashion business and the development of a popular press culture during the interwar period. In Newman, Sarah & Houlbrook, Matt (Ed.), The Press and Popular Culture in Interwar Europe. Routledge. ISSN 0415747635.
    • Pouillard, Veronique (2013). The rise of fashion forecasting and fashion public relations, 1920-1940: The history of Tobe and Bernays. In Berghoff, Hartmut & Kühne, Thomas (Ed.), Globalizing Beauty. Consumerism and body aesthetics in the twentieth century. Palgrave Macmillan. ISSN 9781137299703. p. 151–169.
    • Pouillard, Veronique (2013). Keeping designs and brands authentic: the resurgence of the post-war French fashion business under the challenge of US mass production. European Review of History. ISSN 1350-7486. 20(5), p. 815–835. doi: 10.1080/13507486.2013.833720.
    • Pouillard, Veronique (2013). Fashion for All? The transatlantic fashion business and the development of a popular press culture during the interwar period. Journalism Studies. ISSN 1461-670X. 14(5), p. 716–729. doi: 10.1080/1461670X.2013.810907.
    • Pouillard, Veronique (2012). Ecrivains de langue francaise et publicité américaine, de l'entre-deux-guerres aux années 1960, Litterature et publicite de Balzac a Beigbeder. Editions Gaussen. ISSN 978-2-35698-0. p. 239–249.
    • Pouillard, Veronique (2011). Design Piracy in the Fashion Industries of Paris and New York in the Interwar Years. Business History Review. ISSN 0007-6805. 85(2), p. 319–344. doi: 10.1017/s0007680511000407.
    • Pouillard, Veronique (2010). The Reception of Ernest Dichter and the Resistance to Motivational Research in French-Speaking Europe. In Gries, Rainer & Schwarzkopf, Stefan (Ed.), Ernest Dichter and Motivation Research, New Perspectives on the Making of Post-War Consumer Culture. Palgrave Macmillan. ISSN 0230537995. p. 205–219.
    • Pouillard, Veronique (2010). Les publicitaires face à la segmentation des marchés: le cas de Radio-Luxembourg et de son audience européenne. Revue du Nord. ISSN 0035-2624. 92(387), p. 967–980.
    • Pouillard, Veronique & Di Jorio, Irene (2009). Introduction. Le savon, le président et le dictateur. Publicité et propagande en Europe (années 1920-années 1960). Vingtième Siècle. Revue d'histoire. ISSN 0294-1759. 101(1), p. 3–8.
    • Pouillard, Veronique (2009). Fashion and Luxury in Belgium, Between Periphery and Independence. In Judah, Hettie (Eds.), Delvaux 180 Years Belgian Luxury. Lannoo Publishing Group. ISSN 902098599X. p. 40–45.
    • Pouillard, Veronique (2008). Before Antwerp? Re-producing Fashions in Interwar Belgium. In Bernheim, Nele (Eds.), Modus Operandi. State of Affairs in Current Research on Belgian Fashion. Mode Museum Antwerp. ISSN 9079269034. p. 1–15.
    • Pouillard, Veronique (2007). L’enfer apprivoisé. Discours et image publicitaires. Les Cahiers de la Fonderie. ISSN 0775-2202. 35, p. 58–64.
    • Pouillard, Veronique (2007). Paris-Bruxelles-Anvers. L’évolution des circuits de distribution de mode dans les années soixante. In Ruffat, Michele & Veillon, Dominique (Ed.), La mode des sixties. L’entrée dans la modernité. Editions Autrement. ISSN 9782746710153. p. 54–75.
    • Pouillard, Veronique (2007). In the Shadow of Paris? French Haute Couture and Belgian Fashion between the Wars. In Blaczszyk, Regina Lee (Eds.), Producing Fashion. Commerce, Culture and Consumers. University of Pennsylvania Press. ISSN 978-0-8122-4037-5. p. 62–81.
    • Pouillard, Veronique & Van den Dungen, Pierre (2007). Pour que le peuple lise ? Publicités et démocratisation en Belgique. In Witte, Els (Eds.), Natie en democratie. Nation et démocratie. 1890-1921. Académie Royale de Belgique. ISSN 9789065690319. p. 362–372.
    • Pouillard, Veronique (2007). Création, stylisme, contre-cultures. La mode des années 1970. Cahiers d’Histoire du Temps Présent. ISSN 0771-6435. 18, p. 131–162.
    • Pouillard, Veronique (2006). Document. Publicité de la publicité: 29 % d’augmentation de chiffre d’affaires en temps de crise. Entreprises et Histoire. ISSN 1161-2770. 44, p. 102–103.
    • Pouillard, Veronique (2006). "Aménager les échanges entre acheteurs belges et créateurs parisiens". La constitution d'une Chambre syndicale de haute couture belge pendant l'entre-deux-guerres. Journal of Belgian History. ISSN 0035-0869. 36(3-4), p. 409–452.
    • Pouillard, Veronique (2005). Les archives de la maison de couture Hirsch & Cie. Perspectives pour l’histoire de la mode pendant la seconde guerre mondiale. In Joly, Hervé (Eds.), Les archives des entreprises sous l’occupation. Conservation, accessibilité et apport. CNRS Editions. ISSN 2-911975-30-8. p. 167–187.
    • Pouillard, Veronique & Di Jorio, Irene (2005). La caricature comme propagande et les propagandes dans la caricature. In Jaumain, Serge & Piette, Valerie (Ed.), L’Humour s’en va-t’en guerre. Bruxelles et la caricature en 14-18. Archives de la Ville de Bruxelles. ISSN 2960037332. p. 38–49.
    • Pouillard, Veronique (2005). American Advertising Agencies in Europe: J. Walter Thompson’s Belgian Business in the Interwar Years. Business History. ISSN 0007-6791. 47(1), p. 44–58.
    • Pouillard, Veronique (2004). Catholiques, socialistes et libres penseurs: les porte-parole des consommateurs en Belgique (1880-1940). In Chatriot, Alain (Eds.), Au Nom du Consommateur. Consommation et politique en Europe et aux États-Unis au XXe siècle. La Découverte. p. 262–276.
    • Pouillard, Veronique (2004). La puissance du modèle américain. Les agences publicitaires dans la Belgique de l’entre-deux-guerres. Le Temps des Médias. Revue d'histoire. ISSN 1764-2507. 2, p. 49–58.
    • Pouillard, Veronique (2004). La couture à Bruxelles, entre copie et création. Les Cahiers de la Fonderie. ISSN 0775-2202. 30, p. 6–12.
    • Pouillard, Veronique (2004). Patronat et publicité. Emergence et définition du rôle de l’annonceur (1900-1950). In Bertrams, Kenneth & Jaumain, Serge (Ed.), Patrons, gens d’affaires et banquiers. Hommages à Ginette Kurgan-van Hentenryk. Timpermann. ISSN 90-77723-03-X. p. 153–170.
    • Pouillard, Veronique (2003). L’école belge de publicité au début du XXe siècle. Market management. ISSN 1490-4756. 3-4, p. 18–41.
    • Pouillard, Veronique (2003). Affiche et publicité. L’exploitation scientifique. Archives et Bibliotheques de Belgique. ISSN 0775-0722. p. 113–131.

    View all works in Cristin

    • Donzé, Pierre-Yves; Pouillard, Veronique & Roberts, Joanne (2021). Oxford Handbook of Luxury Business. Oxford University Press. ISBN 9780190932220.
    • Pouillard, Véronique (2021). Paris to New York. The Transatlantic Fashion Industry in the Twentieth Century . Harvard University Press (HUP). ISBN 9780674237407. 324 p.
    • Pouillard, Veronique & Blaszczyk, Regina Lee (2018). European fashion: The creation of a global industry. Manchester University Press. ISBN 978-1-5261-2210-0. 336 p.
    • Pouillard, Veronique (2005). La publicité en Belgique, 1850-1975. Des courtiers aux agences internationales. Académie Royale de Belgique. ISBN 2-8031-0218-8. 510 p.
    • Pouillard, Veronique (2004). C'est du belge. Dit is Belgisch. The History of Advertising in Belgium. Editions Labor. ISBN 2-8040-1964-0. 206 p.
    • Pouillard, Veronique (2000). Hirsch & Cie, Bruxelles, 1869-1962. Editions de l'Université Libre de Bruxelles. ISBN 2-8004-1228-3. 130 p.

    View all works in Cristin

    • Rots, Aike Peter; Endresen, Cecilie; Gubrium, Erika; Tolgensbakk, Ida; Bell, Justyna & Tanyi, Attila [Show all 8 contributors for this article] (2021). Et «fremmed» virus? – Covid-19, nasjonalisme og stengte grenser. Utrop.no.
    • Pouillard, Véronique & Lilleslåtten, Mari (2021). Paris and New York have always battled over being fashion capital of world. [Internet]. forskning.no.
    • Pouillard, Véronique & Bogaerts, Nicolas (2021). Halston, Le Serpent...La mode dans les séries, bien plus qu'un catalogue de tenues. [Newspaper]. Focus Vif.
    • Pouillard, Véronique & Lilleslåten, Mari (2021). Paris og New York har alltid knivet om å være verdens motesentrum. [Internet]. forskning.no.
    • Pouillard, Véronique; Orban, Franck & Uvsløkk, Geir (2021). Hvor stor er motesektoren i Frankrike? [Radio]. Frankrike forklart.
    • Pouillard, Véronique; Orban, Franck & Uvsløkk, Geir (2021). Fransk mote etter tusenårsskiftet og i koronaens tid. [Business/trade/industry journal]. Transit Magasin.
    • Pouillard, Véronique (2021). Histoire transatlantique de la haute couture, première partie.
    • Pouillard, Veronique (2021). Keynote. Music and the HADOPI law, Creative IPR project.
    • Pouillard, Véronique (2021). Statuer og kolonisasjonsdebatten om Belgisk Kongo.
    • Pouillard, Véronique (2021). Book launch: Paris to New York. The Transatlantic History of the Fashion Industry.
    • Pouillard, Véronique (2021). CREATIVE IPR. Project advancement in October 2021.
    • Pouillard, Véronique (2021). Histoire transatlantique de la haute couture, deuxième partie.
    • Pouillard, Véronique (2021). Mote og demokrati.
    • Pouillard, Véronique (2021). Discussant, Panel A02, Fashion, Innovation, and Sustainability.
    • Pouillard, Véronique (2021). Fashion and Transnational Exchanges. Presentation of the book Paris to New York. The Transatlantic Fashion Industry in the Twentieth Century .
    • Pouillard, Veronique (2020). The History of Intellectual Property Rights in the Creative Industries .
    • Pouillard, Véronique & Bernheim, Nele (2020). Poor taste, good taste, or just taste. Fashion in Belgium during the interwar period.
    • Pouillard, Veronique (2020). Copy Chic. [Newspaper]. Weekendavisen.
    • Pouillard, Veronique (2020). La mini jupe, entre émancipation et sexualisartion. [TV]. France Culture.
    • Pouillard, Veronique (2020). Intellectual property and business history in the research project Creative IPR.
    • Pouillard, Veronique (2020). Presentation of the research project ERC CoG818523, CREATIVE IPR.
    • Pouillard, Veronique (2020). Presentation of the ERC CoG 818523 grant project CREATIVE IPR and strategies for developing an ERC application.
    • Pouillard, Veronique (2020). Writing arguments for PhD dissertations in History.
    • Pouillard, Véronique & Haugen, Toril (2019). Store internasjonale selskaper har brukt opphavsretter for å slippe unna skatt. [Internet]. https://www.hf.uio.no/iakh/forskning/aktuelt/aktuelle-saker/.
    • Pouillard, Veronique (2019). Filologen - Glamour temanummer. [Journal]. Filologen.
    • Pouillard, Veronique (2019). Du er hva du går i. [Journal]. Stoff.
    • Pouillard, Veronique (2019). Historikeren. [Journal]. Fortid.
    • Pouillard, Veronique (2019). Postwar Couture: Going Global.
    • Pouillard, Veronique (2019). Fashion and Youth: Meet the expert tour.
    • Pouillard, Veronique (2019). Mode et Jeunesse: rencontre avec expert.
    • Pouillard, Veronique (2019). Presentation of the ERC project CREATIVE IPR: The History of Intellectual Property Rights in the Creative Industries.
    • Pouillard, Veronique (2019). Timeline, work methods and strategies for ERC applications.
    • Pouillard, Veronique (2019). Haute Couture before, during, and after World War II.
    • Pouillard, Veronique (2019). Conférence inaugurale (Keynote): La haute couture. Histoire des entreprises.
    • Pouillard, Veronique (2019). Keynote: Multiple Fashion Labors .
    • Pouillard, Veronique (2019). Presentation of the ERC Project CREATIVE IPR, The History of Intellectual Property Rights in the Creative Industries.
    • Pouillard, Veronique (2019). Timeline process for application, work methods and strategies.
    • Pouillard, Veronique (2019). Fabricating Transnational Capitalism: A Collaborative Ethnography of Italian-Chinese Global Fashion. ByLisa Rofel and Sylvia J. Yanagisako. Durham: Duke University Press, 2019. xiii 377 pp. Photographs, references, appendix, notes, index. Cloth, $104.95; paper, $28.95. ISBN: Cloth, 978-1-4780-0029-7; paper, 978-1-4780-0045-7. Business History Review. ISSN 0007-6805. 93(3), p. 650–653. doi: 10.1017/S0007680519001107.
    • Pouillard, Veronique (2019). Panel discussion: Whose Right is it Anyway? An Interdisciplinary Roundtable on Intellectual Property Rights in the Creative Industries.
    • Pouillard, Veronique (2019). Haute couture’s early lawsuits: a view from the courts (late nineteenth century to the 1930s).
    • Pouillard, Veronique (2019). Panel Discussion: How to Publish without Perishing: a Workshop on the Academic Publishing Process.
    • Pouillard, Veronique (2019). Discussant to the paper by Fabian Csaba, "Is there such a thing as Nordic Luxury?".
    • Love, Gary & Pouillard, Veronique (2018). Plan S needs to work with the scientific journals, not against them. Khrono.no. ISSN 1894-8995.
    • Pouillard, Veronique (2018). Branding haute couture: the history of couture firms and their intellectual property rights strategies (1920s–1960s).
    • Pouillard, Veronique (2018). The Business History of Fashion Published: European Fashion.
    • Pouillard, Veronique (2018). Michel Foucault’s posthumous publication of Les aveux de la chair.
    • Pouillard, Veronique (2018). Moteindustri og kjønnshistorie I Frankrike og i USA.
    • Pouillard, Veronique (2018). Michel Foucault and Arlette Farge, the history of sexuality and of family.
    • Langford, Malcolm; Schaffer, Johan Karlsson; Larsen, Eirinn & Pouillard, Veronique (2017). Da fortet åpnet porten. Klassekampen. ISSN 0805-3839.
    • Pouillard, Veronique (2017). The early globalization of the fashion business (1880s-1920s).
    • Pouillard, Veronique (2017). “Fashioning Europe”, presentation of the HERA II Enterprise of Culture project research results.
    • Pouillard, Veronique (2017). Panel discussion. Brexit.
    • Pouillard, Veronique & Donze, Pierre-Yves (2017). Luxury.
    • Pouillard, Veronique (2017). From Goodwill to Grunge: A History of Secondhand Styles and Alternative Economies. By Jennifer Le Zotte . Chapel Hill: University of North Carolina Press, 2017. xiv + 326 pp. Figures, notes, index. Cloth, $85.00; paper, $27.95. ISBN: cloth, 978-1-4696-3189-9; paper, 978-1-4696-3190-5. Business History Review. ISSN 0007-6805. 91(2), p. 433–436. doi: 10.1017/S0007680517000940.
    • Pouillard, Veronique (2016). The foundation of haute couture.
    • Pouillard, Veronique (2016). Jeg kom ut av det blå. [Newspaper]. Morgenbladet.
    • Pouillard, Veronique (2016). Intellectual Property Rights in the Fashion Industry after 1958: European perspectives in a global industry.
    • Pouillard, Veronique (2016). The Use of Intellectual Property Rights in the Interwar Fashion Industry.
    • Pouillard, Veronique (2016). La propriété intellectuelle et les entrepreneurs de mode franco-américains pendant l’entre-deux-guerres.
    • Pouillard, Veronique (2016). Haute couture goes global. Networks, markets, and challenges in the postwar era.
    • Pouillard, Veronique (2016). Retour aux Sources, Paris Couture. [TV]. RTBF (Radio Television Belge Francophone).
    • Pouillard, Veronique (2016). NRK Radio Urix på lørdag. CETA og Napoleon. [Radio]. NRK.
    • Pouillard, Veronique (2016). Haute couture: going global.
    • Pouillard, Veronique (2016). Illiberal times? Is the epoch of fascism coming back? Or does Europe face a legitimate return of real sovereign national states.
    • Pouillard, Veronique (2015). The Transatlantic Venture of Fashion Industrialists, 1920-1960.
    • Pouillard, Veronique (2015). Les échanges entre entrepreneurs de mode parisiens et new-yorkais des années 1920 aux années 1960. Presentation of working paper "The Transatlantic Ventures of Fashion Industrialists, 1920-1960".
    • Pouillard, Veronique (2015). Les échanges entre France et Scandinavie.
    • Pouillard, Veronique (2015). Can Luxury be Copied?
    • Pouillard, Veronique (2015). Navigating between High and Low: Intellectual Property Rights and the Problem of Piracy in the Paris-New York Fashion Nexus.
    • Pouillard, Veronique (2015). The New York-Paris Fashion Nexus and the Criminalization of Piracy: The Milton Affair, 1955-1962.
    • Pouillard, Veronique (2014). From marketing the war to advertising consumer culture.
    • Pouillard, Veronique (2014). Neutral Belgium Invaded! History, Memory, and Contemporary Politics in the Host Country of the EU.
    • Pouillard, Veronique (2014). Innovation and the role of the state in the French postwar fashion industries (1946-1960).
    • Pouillard, Veronique (2013). Haute couture as local business: the industry seen from the records of the Chambre Syndicale de la Couture Parisienne.
    • Pouillard, Veronique (2013). "Transnational fashion: Past perspectives.".
    • Pouillard, Veronique (2013). Intellectual Property in the 20th Century Fashion Industries: The History of a Paradox?
    • Pouillard, Veronique (2012). Sources and Methodology in the History of the Fashion Business.
    • Pouillard, Veronique (2012). From Paris to Brussels and Antwerp: The transfiguration of center-periphery relations in the fashion business (1920s-1990s).
    • Pouillard, Veronique (2012). The Paris-New York Fashion Business, 1920-1960.
    • Pouillard, Veronique & Brachet-Champsaur, Florence (2012). Global-Local Tensions in the Dissemination Strategies of Paris Couture (1920s-1960s).
    • Pouillard, Veronique; Oosterlinck, Kim & Di Jorio, Irene (2012). Advertising, Propaganda and War Finance. The French Case during WW1.
    • Pouillard, Veronique (2011). Dressing Modern Frenchwomen: Marketing Haute Couture, 1919-1939. Business History Review. ISSN 0007-6805. 85(4), p. 849–851. doi: 10.1017/S0007680511001474.
    • Pouillard, Veronique (2011). Fashion, Magazines, and Transatlanticism in Interwar France.
    • Pouillard, Veronique (2011). Les relations franco-américaines au prisme de la publicité en littérature.
    • Pouillard, Veronique (2009). Adam C. Stanley, Modernizing Tradition: Gender and Consumerism in Interwar France and Germany, Baton Rouge: Louisiana State University Press, 2008. Enterprise & Society. ISSN 1467-2227. 10(4), p. 853–856.
    • Pouillard, Veronique (2008). Review of Mary E. Davis, Classic Chic: Music, Fashion, and Modernism. Berkeley, Los Angeles, and London: University of California Press, 2006. xix + 332 pp., figures, notes, bibliography, and index. $ 39.95. ISBN: 978-0-520-24542-6. H-France Review. ISSN 1553-9172. 8(21), p. 85–89.
    • Pouillard, Veronique (2006). Y. Kawamura, The Japanese Revolution in Paris Fashion, Berg Publishers: Oxford, 2004. Textile History. ISSN 0040-4969. 37(1), p. 105–106.

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    Published Apr. 11, 2012 2:18 PM - Last modified Apr. 28, 2021 5:02 PM