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Salient Solutions: responding ethically to the attention crisis

How can we respond ethically to attention framing, misdirection, and the attention economy?

A person looking at a mobile phone.

Photo: Dev Asangbam on Unsplash

About the project

Threats to good attention are faced both by many individuals as well as by society as a whole. But exactly which societal risks are posed by attention manipulation and the social norms governing attentions? What ethical guidelines can be developed to overcome them?


Salient Solutions applies ethical and philosophical tools to the threats and societal problems that arise in the context of the novel attention economy and new politics of attention – especially those prominent at a time of social media and mass information. Salient Solutions will help understand these threats and develop ethically acceptable ways of dealing with them. It connects the study of the mind and human interaction with the fields of ethics, economics, democratic theory, and international relations.

We aim to develop an analytical framework for attention norms that can serve as input for policy making regarding online advertisement, the public health sector, and for solving collective action problems.



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This project is funded by the Norwegian Research Council (NFR) with the project number 315373 (SAMRISK-2 ‘Samfunnssikkerhet og risiko’ funding scheme).



Published July 9, 2021 3:23 PM - Last modified Oct. 13, 2021 5:45 PM