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Taina Bucher

Professor - Department of Media and Communication

Email taina.bucher@media.uio.no

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Visiting address Gaustadalléen 21 Forskningsparken 0349 Oslo

Postal address Postboks 1093 Blindern 0317 Oslo

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Primary research

I study the relationships and entanglements between algorithms, social and political concerns – examining how users experience and make sense of algorithmic power and politics. My research includes the following topics:

Cultural imaginaries of digital tech and AI
Digital infrastructures and the power of big Tech
Algorithms from a sociotechnical perspective
Feminist epistemologies
Temporalities of the algorithmic media landscape

I've published two monographs, Facebook (with Polity Press, 2021) and IF…THEN: Algorithmic power and politics (Oxford University Press, 2018).

Current research

At the moment I work on three projects:

Theorising media silences and absence

Reimagining AI

The monitorial citizen in the platform society

I am currently the PI of HumAIn, a new research project and hub at the Faculty of Humanities. The project will run for the next five years (financed until 2029).

Teaching and supervision

I teach and supervise digital media-related topics, including social media, digital infrastructure, cultures and practices of digital media use, media and communication theory, science and technology studies, screen cultures and technologies, cultural history of artificial intelligence, inventive methods, digitalisation of the public sector, datafication, critical data, - and algorithm studies.

Background

2016 - 2019 Associate Professor in Communication and IT, University of Copenhagen

2013- 2016 Assistant Professor in Communication and IT, University of Copenhagen

PhD (2012) Media Studies, University of Oslo

MSc in Culture & Society (2007), London School of Economics and Political Science

Visiting scholar at the New School, NYC (2015); Ryerson University, Toronto (2011); at New York University (2010).

Editorial board member

Dialogues on Digital Society

Journal of Communication

New Media & Society

Information, Communication & Society

Social Media + Society

More information

Google Scholar

@tainab: Twitter

Tags: Social media, algorithms, digital infrastructure, AI, screen cultures

Bucher, T. (2023). Algorithms as a Form of Human. The SAGE Handbook of Human–Machine Communication, 443.

Bucher, T. (2022) Facing AI: conceptualizing ‘fAIce communication’ as the modus operandi of facial recognition systems. Media, Culture and Society; Volum 44.(4) s. 638-654

Bucher, T. (2021) Data and algorithms. I: Routledge Handbook of Digital Media and Communication in Society. Routledge.

Bucher, T. (2021) Facebook. Polity Press.

Gran, AB; Booth, P.; Bucher, T. (2021) Kjennskap til algoritmer - en ny digital metaferdighet. I: Mangfold i spill: Digitalisering av kultur og medier i Norge. Universitetsforlaget, s. 83-99.

Bucher, T. (2020) The right-time web: Theorizing the kairologic of algorithmic media. New Media & Society 2020 ;Volum 22.(9) s. 1699-1714.

Bucher, T. (2020) Nothing to disconnect from? Being singular plural in the age of machine learning. Media, Culture & Society. https://doi.org/10.1177/0163443720914028

Gran, A-B., Booth, P. & Bucher, T. (2020) To be or not to be algorithm aware: a question of a new digital divide?, Information, Communication & Society, DOI: 10.1080/1369118X.2020.1736124

Bucher, T. (2019) Bad Guys and Bag Ladies: On the Politics of Polemics and the Promise of Ambivalence. Social Media+ Society 5(3)

Bucher, T. (2018) IF…THEN: Algorithmic power and politics. New York: Oxford University Press.

Bucher, T. (2018) Cleavage Control: Three stories about algorithmic culture and power in the case of the YouTube ‘Reply Girls’, in Papacharissi, Z. (Ed.) A Networked Self: Platforms, Stories, Connections. New York: Routledge.

Bucher, T. (2018) Data and algorithms, in L. Lievrouw and B. Loader (eds.) Handbook of Digital Media and Communication. Sage

Bucher, T. (2017) The algorithmic imaginary: exploring the ordinary affects of Facebook algorithms. Information, Communication & Society, 20(1): 30-44.

Bucher, T. (2017) ‘Machines don’t have instincts’: Articulating the computational in journalism. New Media & Society, 19(6), 918-933.

Bucher, T. and Helmond, A. (2017) The affordances of social media platforms, in J. Burgess, T. Poell, and A. Marwick (eds.) Sage Handbook of Social Media. Sage.

Bucher, T. (2016) Neither black nor box: Ways of knowing algorithms, in in S. Kubitschko and A. Kaun (eds.) Innovative Methods in Media and Communication Research. London: Palgrave Macmillan.

Bucher, T. (2016) Database, in K. Bruhn Jensen (ed) International Encyclopedia of Communication Theory and Philosophy. Wiley-Blackwell.

Bucher, T. (2015) The Networking Network, or what the social means in social media. Social Media & Society 1(1)

Bucher, T. (2014) About a bot: Hoax, fake, performance art. M/C Journal special issue on ‘Persona’

Bucher, T. (2013) Objects of intense feeling: The case of the Twitter APIs. Computational Culture, 3

Bucher, T. (2013) The friendship assemblage: Investigating programmed sociality on Facebook. Television & New Media, 14(6), 479-493.

Bucher, T. (2012) Want to be on the top? Algorithmic power and the threat of invisibility on Facebook.New Media & Society, 14(7): 1164–1180.

Bucher, T. (2012) A technicity of attention: How software ’makes sense. Culture Machine, 13

Bucher, Taina (2025). The Right to Silence: Intersections of Privacy and Silence in Networked Media. In Søe, Sille Obelitz; Wiehn, Tanja; Jørgensen, Rikke Frank & Valtysson, Bjarki (Ed.), Beyond Privacy: People, Practices, Politics. Bristol University Press. ISSN 9781529239706. p. 61–76. doi: 10.1332/policypress/9781529239683.003.0005. Full text in Research Archive
Bucher, Taina (2023). Algorithms as a Form of Human-Machine Communication. In Guzman, Andrea; McEwen, Rhonda & Jones, Steve (Ed.), The SAGE Handbook of Human–Machine Communication. Sage Publications. ISSN 9781529773927. Full text in Research Archive Show summary
The SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human’ roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field.
Bucher, Taina (2022). Facing AI: conceptualizing ‘fAIce communication’ as the modus operandi of facial recognition systems. Media, Culture and Society. ISSN 0163-4437. 44(4), p. 638–654. doi: 10.1177/01634437211036975. Full text in Research Archive Show summary
This article argues for the conceptualization of fAIce communication as the modus operandi of facial recognition. From apps that claim to determine a person’s trustworthiness, recruiting technology that analyses candidates’ job fitness, through to banks using iris scanning to replace debit cards, facial recognition is increasingly used to communicate information about a person’s identity and personality. Faces communicate and have increased value. Knowing more about how their communicative capacity is effectuated and materialized in contemporary machine culture is thus of heightened importance. The article asks how we might come to think of the communicative capacities of faces in applications of AI, and how their role in current biometric systems may contribute to reconfiguring our understanding of what communication is. In an age of algorithmic and automated systems that are not primarily driven by overt messages purposefully crafted by humans but by machines reassembling data traces into forms of meaningfulness, faces are no longer (if they ever were) meaningful only for humans. This article ultimately makes the case for conceptualizing the communicative potential of faces in machine culture in terms of what I term algorithmic face-work, or more colloquially, fAIce communication.
Gran, Anne-Britt; Booth, Peter & Bucher, Taina (2021). Kjennskap til algoritmer - en ny digital metaferdighet. In Gran, Anne-Britt & Røssaak, Eivind (Ed.), Mangfold i spill: Digitalisering av kultur og medier i Norge. Universitetsforlaget. ISSN 9788215044811. p. 83–99. Full text in Research Archive
Bucher, Taina (2021). Data and algorithms. In Lievrouw, Leah & Loader, Brian (Ed.), Routledge Handbook of Digital Media and Communication in Society. Routledge. ISSN 9781138672093. doi: 10.4324/9781315616551. Full text in Research Archive Show summary
This chapter focuses on data and algorithms and highlights a technical as well as historical, cultural, political and economic understanding of the 'datafied' and algorithmically constructed present. In one of the first critical assessments of the term big data in media and communication studies, boyd and Crawford define big data as “a cultural, technological, and scholarly phenomenon that rests on the interplay of: Technology, Analysis and Mythology”. In data-intensive environments such as social media, machine learning algorithms have become a standard way of learning to recognize patterns in the data, to discover knowledge, and to predict the likelihood of user actions and tastes. An important distinction needs to be made between algorithms that are pre-programmed and behave more or less deterministically and algorithms that have the ability to “learn” or improve in performance over time.
Gran, Anne-Britt; Booth, Peter & Bucher, Taina (2020). To be or not to be algorithm aware: a question of a new digital divide? Information, Communication & Society. ISSN 1369-118X. doi: 10.1080/1369118X.2020.1736124. Full text in Research Archive Show summary
Algorithms are an increasingly important element of internet infrastructure in that they are used to make decisions about everything from mundane music recommendations through to more profound and oftentimes life changing ones such as policing, health care or social benefits. Given algorithmic systems’ impact and sometimes harm on people’s everyday life, information access and agency, awareness of algorithms has the potential to be a critical issue. We, therefore, ask whether having awareness of algorithms or not corresponds to a new reinforced digital divide. This study examines levels of awareness and attitudes toward algorithms across the population of the highly digitized country of Norway. Our exploratory research finds clear demographic differences regarding levels of algorithms awareness. Furthermore, attitudes to algorithm driven recommendations (e.g., YouTube and Spotify), advertisements and content (e.g., personalized news feeds in social media and online newspaper) are associated with both the level of algorithm awareness and demographic variables. A cluster analysis facilitates an algorithm awareness typology of six groups: the unaware, the uncertain, the affirmative, the neutral, the sceptic and the critical.
Bucher, Taina (2020). Nothing to disconnect from? Being singular plural in an age of machine learning. Media, Culture and Society. ISSN 0163-4437. 42(4), p. 610–617. doi: 10.1177/0163443720914028. Full text in Research Archive Show summary
This essay makes the claim that there is nothing to disconnect from in the digital world, and that the logic of machine learning provides the most obvious empirical case for this. Drawing on Jean-Luc Nancy’s concept of Being as always already a being-with, the argument is made that the inescapability of others does not provide the end-point for a gesture towards disconnection but an opportunity to rethink the ethics of dis/connectivity in a more productive way. I situate these claims in the scholarly discussion on digital disconnection and privacy within media studies with the purpose of contributing a critique of a discourse predominantly concerned with framing disconnection as a form of voluntary and empowered form of media refusal.
Bucher, Taina (2020). The right-time web: Theorizing the kairologic of algorithmic media. New Media & Society. ISSN 1461-4448. 22(9), p. 1699–1714. doi: 10.1177/1461444820913560. Full text in Research Archive Show summary
Facebook’s goal for their “News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them.” In a mediated environment obsessed with real-time–of near instantaneous content production and delivery–the question of what constitutes right-time has curiously been overlooked. In this article, I argue that the notion of right-time presented in the above mission statement is reflective not just of Facebook’s algorithmic workings but also of a new temporal regime produced by an increasingly algorithmic media landscape. The article draws on social theory, media studies, and rhetoric, as well as a variety of empirical materials such as patent documents, media industry documents and public discourse to argue for the existence of an “Eigenzeit” of algorithmic media that hinges on the classic Greek notion of “kairos,” understood as an opportune time, timeliness, or indeed, “right-time.”
Bucher, Taina (2019). Bad Guys and Bag Ladies: On the Politics of Polemics and the Promise of Ambivalence. Social Media + Society. doi: 10.1177/2056305119856705. Full text in Research Archive
Bucher, Taina (2018). Cleavage Control: Three stories about algorithmic culture and power in the case of the YouTube ‘Reply Girls’. In Papacharissi, Zizi (Eds.), A Networked Self: Platforms, Stories, Connections. Routledge. ISSN 9781315193434. doi: 10.4324/9781315193434. Full text in Research Archive Show summary
This chapter purposes to disentangle some of the messiness that changing algorithms entail. It considers the stories that algorithm changes tell with regards to what is valuable—how value is governed, generated, and negotiated in and through algorithmic social media platforms like YouTube. The chapter contributes to the conversation on the relationships between social media platforms and content producers by focusing on the algorithm as an arbiter of power and resistance. To illuminate how algorithms materialize in practice, this chapter considers the case of the YouTube "Reply Girls," a group of young women who rose to a brief moment of YouTube fame in 2012 for using their cleavage-baring bodies as thumbnails to drive traffic. The prolific cleavage-baring thumbnails and reply videos produced by a handful of YouTubers plays an important role in YouTube changing focus from favoring clicks and view counts to maximizing for "watch time" and sustained attention instead.
Bucher, Taina & Helmond, Anne (2017). The Affordances of Social Media Platforms. In Burgess, Jean; Marwick, Alice & Poell, Thomas (Ed.), The SAGE Handbook of Social Media. Sage Publications. ISSN 9781412962292. doi: 10.4135/9781473984066.n14. Full text in Research Archive
Bucher, Taina (2017). The Algorithmic Imaginary: Exploring the ordinary affects of Facebook algorithms. Information, Communication & Society. ISSN 1369-118X. doi: 10.1080/1369118x.2016.1154086. Full text in Research Archive
Bucher, Taina (2016). Machines don’t have instincts’: Articulating the computational in journalism. New Media & Society. ISSN 1461-4448. doi: 10.1177/1461444815624182. Full text in Research Archive
Bucher, Taina (2015). Networking, or what the social means in social media. Social Media + Society. doi: 10.1177/2056305115578138. Full text in Research Archive
Bucher, Taina (2014). About a bot: Hoax, fake, performance art. M/C. Full text in Research Archive
Bucher, Taina (2013). The Friendship Assemblage: Investigating programmed sociality on Facebook. Television & New Media. ISSN 1527-4764. 14(6), p. 479–493. doi: 10.1177/1527476412452800. Full text in Research Archive
Bucher, Taina (2013). Objects of intense feeling: The case of the Twitter APIs. Computational Culture. Full text in Research Archive
Bucher, Taina (2012). A technicity of attention: How software ‘makes sense’. Culture Machine. 13. Full text in Research Archive
Bucher, Taina (2012). Want to be on the top? Algorithmic power and the threat of invisibility on Facebook. New Media & Society. ISSN 1461-4448. 14(7), p. 1164–1180. doi: 10.1177/1461444812440159. Full text in Research Archive

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Bucher, Taina (2021). Facebook. Polity Press. ISBN 9781509535170. 261 p. Full text in Research Archive
Bucher, Taina (2018). IF…THEN: Algorithmic power and politics. Oxford University Press. ISBN 9780190493035. 216 p. Full text in Research Archive

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Bucher, Taina; Falkum, Ingrid Lossius; Berg, Margareta; Findlay, Jamie Yates; Kempton, Alexander Moltubakk & Müller, Lilly Pijnenburg [Show all 7 contributors for this article] (2026). Mellom ytring og fortelling: Kommunikasjon med og om KI. doi: https:/www.uio.no/om/aktuelt/universitetsplassen/domus-bibliotheca/arrangementer/2026/kommunikasjon-med-om-KI. Full text in Research Archive
Bucher, Taina (2025). Beyond the hype: Reframing AI through algorithms and culture. Journal of Communication. ISSN 0021-9916. 75(1), p. 81–84. doi: 10.1093/joc/jqae048. Full text in Research Archive
Erstad, Ola Andres; Sefton-Green, Julian; Livingstone, Sonia; Bucher, Taina & Mannell, Kate (2025). The Platformization of the Family: Digital Book Launch. Full text in Research Archive Show summary
Increasingly, digital platforms are woven into the fabric of family life. What does this weaving look like, and how do we research it? With their newly released book 'The Platformization of the Family', researchers from Australia, Norway, the United Kingdom, Spain, and Estonia set out an original agenda for researching the role of digital platforms in family life across generations. 'The Platformization of the Family' is a book edited by Julian Sefton-Green, Kate Mannell and Ola Erstad, with contributions from Sonia Livingstone, Kristinn Hegna, Mariya Stoilova, Luci Pangrazio, Katrin Langton, Andra Siibak, Antonio Membrive, and Raquel Miño-Puigcercós. It is a result of a collaboration between the Australian Research Centre of Excellence for the Digital Child and the European research project Platforming Families: Tracing digital transformations in everyday life across generations (led by the University of Oslo, Norway). The online book launch was held on 20 January 2025. The presenters were Professor Sonia Livingstone (London School of Economics and Political Science), Dr Kate Mannell (Deakin University) and Professor Julian Sefton-Green (Deakin University), with commentaries from Professor Taina Bucher (University of Oslo), Policy and Advocacy Officer Beatrijs Gelders (COFACE Families Europe), and Alexandra Evans (co-founder of the Digital Childhood Agency, UK). The event was hosted by Professor Ola Erstad (University of Oslo).
Bucher, Taina (2020). For noen er Facebook alt. Norsk medietidsskrift (NMT). ISSN 0804-8452. 27(1). Full text in Research Archive
Bucher, Taina (2020). Kodespørsmålets villspor. Norsk medietidsskrift (NMT). ISSN 0804-8452. 27(4). Full text in Research Archive
Bucher, Taina (2020). Pensumkvaler: Om avkolonisering, mangfold og akademisk frihet. Norsk medietidsskrift (NMT). ISSN 0804-8452. 27(3). Full text in Research Archive
Bucher, Taina (2020). Ventedyrene. Norsk medietidsskrift (NMT). ISSN 0804-8452. 27(2). Full text in Research Archive
Bucher, Taina (2013). Programmed publics. Full text in Research Archive
Bucher, Taina (2013). Generation we/me. Finnes den gode delekulturen? Full text in Research Archive
Bucher, Taina (2012). Threshold of visibility: on the politics of appearing and disappearing on News Feed. Full text in Research Archive
Bucher, Taina (2012). Algorithmically constructed visibility: the case of Facebook News Feed. Full text in Research Archive
Bucher, Taina (2012). (U)synlighet i sosiale medier. Full text in Research Archive
Bucher, Taina (2011). Social media: The next five years. Full text in Research Archive
Bucher, Taina (2011). Software Studies: Application and Implication. Full text in Research Archive
Bucher, Taina (2011). Between culture and code: on the problems and possibilities of software studies and the implications for social media research. Full text in Research Archive
Bucher, Taina (2011). Technicity of Attention: on immediacy and the update sphere. Full text in Research Archive
Bucher, Taina (2011). Threat of invisibility: investigating Panopticism in Facebook. Full text in Research Archive
Bucher, Taina (2009). Technologies of Immediacy: A Critical Investigation Into the Shaping Effects of Software Functionalities. Full text in Research Archive
Bucher, Taina (2009). Vår alles bestevenn. Full text in Research Archive
Bucher, Taina (2009). Ungdom, politikk og internett. Full text in Research Archive
Bucher, Taina (2009). Politisk engasjement anno 2009. Full text in Research Archive
Bucher, Taina (2008). The rhetorics of participatory culture: investigating a case of citizen journalism. Full text in Research Archive
Bucher, Taina (2012). Programmed sociality: A software studies perspective on social networking sites. Universitetet i Oslo. Full text in Research Archive
Bucher, Taina; Storm-Mathisen, Ardis & Helle-Valle, Jo (2009). Ungdom, Politikk og Internett. En akademisk refleksjon over norsk ungdoms samfunnsdeltakelse og politiske engasjement online. Statens institutt for forbruksforskning. Full text in Research Archive
Storsul, Tanja; Arnseth, Hans Christian; Bucher, Taina; Enli, Gunn; Hontvedt, Magnus & Kløvstad, Vibeke [Show all 7 contributors for this article] (2008). Nye nettfenomener. Staten og delekulturen. Institutt for medier og kommunikasjon og Forsknings- og kompetansenettverk for IT i utdanning. Full text in Research Archive Show summary
Ungdom bruker mye tid på Internett, og nettsamfunn er en viktig del av ungdoms Internett-bruk. Nettsamfunn er nettjenester der brukerne enkelt kan skape, dele og distribuere informasjon og medieinnhold. Typiske eksempler er YouTube, Facebook og Nettby. For ungdom har nettsamfunn stor betydning som kommunikasjonskanaler der de knytter sosiale bånd, bygger nettverk og deler informasjon og opplevelser. Denne rapporten handler om hvordan unge bruker slike nye nettfenomener, og hva dette kan bety for staten. Internett er det største mediet blant ungdom. Blant 16–19-åringer har Internett gått forbi fjernsynet som det mediet flest bruker hver dag, og nettet brukes gjennom hele dagen. Ungdom bruker nettet aller mest til kommunikasjon. 74 % av 16–19-åringene sender og mottar e-post en eller flere ganger daglig, 70 % deltar i nettsamfunn en eller flere ganger daglig, og 66 % prater på MSN Messenger eller liknende tjenester en eller flere ganger daglig. Ungdom bruker imidlertid også Internett til å finne informasjon. 67 % bruker søkemotorer en eller flere ganger daglig, og 64 % leser nyheter en eller flere ganger daglig. Facebook er det nettsamfunnet som dominerer blant 16–19-åringene. 59 % bruker Facebook en eller flere ganger daglig. Legger vi til de som bruker Facebook ukentlig, er hele 77 % av de unge Facebook-brukere. Til sammenlikning er Nettby det største norske nettsamfunnet. 24 % av de unge bruker Nettby en eller flere ganger daglig. Med de ukentlige Nettbybrukerne kommer vi opp i 31 %. YouTube har også mange brukere, men her er det den ukentlige bruken som dominerer. 71 % av de unge bruker YouTube ukentlig eller oftere. YouTube oppleves i mindre grad som et nettsamfunn og mer som et sted for opplevelser og underholdning. De fleste er innom nettsamfunnene de bruker flere ganger om dagen, men kun noen få minutter hver gang. Størstedelen av de unge oppgir at de bruker under en halv time om dagen på nettsamfunn. Ungdom flytter raskt fra nettsamfunn de blir lei av, og de flytter i flokk sammen med vennene sine. Den fremste grunnen til at de flytter fra et nettsamfunn er at de opplever nettsamfunnet som kjedelig og at vennene flytter. De trekkes mot nettsamfunn der de treffer vennene sine. Ungdommene opplever at nettsamfunn først og fremst er sosiale og underholdende. De er mer ambivalente til i hvilken grad de også bruker nettsamfunn til mer nytteorienterte formål som å søke informasjon. Ungdommene møtes og prates på nettsamfunn, om alle slags tema, seriøse som useriøse. Nettsamfunn er arenaer der det ikke er så lett å skille mellom nyttige og unyttige sysler. Som på kafé, på festival eller på løkka, er det steder der ungdommene møtes og deler både vitser og informasjon.
Storsul, Tanja; Arnseth, Hans Christian; Bucher, Taina; Enli, Gunn; Hontvedt, Magnus & Kløvstad, Vibeke [Show all 7 contributors for this article] (2008). New web phenomena. Government administration and the culture of sharing. Universitetet i Oslo. Full text in Research Archive Show summary
Teenagers spend a lot of time on the Internet and social networking sites constitute an important part of their Internet use. Social networking sites are web services that make is easy for the users to create, share and distribute media content. Typical examples include YouTube, Facebook and Nettby. Social networking sites are important for teenagers, as communication channels for establishing social connections, for building networks and for sharing information and experiences. This report is concerned with how teenagers use such new web phenomena and the implication this may have for government administration. Internet is the medium that teenagers use the most. Internet use has now surpassed television as the medium16-19 year-olds use the most. The Internet is used all through the day. Teenagers use the web mostly for communicational purposes. 74% of 16-19 year-olds send and receive e-mail at least once a day, 70% participate in social networking sites at least once a day, and 66% chat via MSN Messenger or related services once or more a day. Teenagers furthermore use the Internet to look for information. 67% use search engines and 64% read online news once or more a day. Facebook is the most pervasive social networking sites among 16- 19 year-olds. 59% use Facebook at least once a day. On a weekly basis 77% use Facebook. By comparison, Nettby, the largest Norwegian social networking site is used daily by 24% of the young people in this study. Along with the weekly users of Nettby, the numbers rise up to 31%. YouTube also has a large numbers of users, but more on a weekly basis. 71% of the young people use YouTube once or more a week. YouTube is seen as a place for entertainment and adventure more than a social networking site. Most of the people visit social networking sites several times per day, however only for a few minutes each time. The vast majority say they use social networking sites less than half an hour a day. Teenagers move quickly away from social networking sites they get bored off, and they move in herds along with their friends. The main reasons for moving away from social networking sites are that they experience it as boring and that their friends are leaving. Teenagers are attracted by the social networking sites their friends participate in.

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Published Aug. 6, 2019 10:20 AM - Last modified Jan. 16, 2026 1:29 PM

Taina Bucher

Primary research

Current research

Teaching and supervision

Background

Editorial board member

More information

Publications

Projects

Research groups