Taina Bucher

Image of Taina Bucher
Norwegian version of this page
Visiting address Gaustadalléen 21 Forskningsparken 0349 OSLO
Postal address Postboks 1093 Blindern 0317 OSLO

Primary research

I study the relationships and entanglements between algorithms, social and political concerns – examining how users experience and make sense of algorithmic power and politics. My research includes the following topics:

  • Digital infrastructures and the platform power of Facebook

  • Algorithms from a sociotechnical perspective
  • Cultural imaginaries of digital tech and AI
  • Feminist media tactics
  • The political economy of APIs
  • Temporalities of the algorithmic media landscape 

I recently published the book IF…THEN: Algorithmic power and politics (Oxford University Press, 2018), which provides an account of the algorithmic media landscape. The book’s analysis pays close attention to the multiple realities of algorithms, and how these relate and coexist with our everyday lives.

Current research 

At the moment I work on three projects:

A book about Facebook for Polity Press (to be published spring 2021)

Analysis of users perceptions of and experiences with algorithms 

Cultural imaginaries of AI

I am a core member of the Screen Cultures research and teaching initiative at the Faculty of Humanities, and its affiliated Screen cultures master's programme.

Teaching and supervision

I teach and supervise digital media-related topics, including social media, digital infrastructure, cultures and practices of digital media use, media and communication theory, science and technology studies, screen cultures and technologies, cultural history of artificial intelligence, inventive methods, digitalisation of the public sector, datafication, critical data, - and algorithm studies.


2013 - 2019 Assistant and Associate Professor in Communication and IT, University of Copenhagen

PhD (2012) Media Studies, University of Oslo; MSc in Culture & Society, London School of Economics and Political Science

Visiting scholar at the New School, NYC (2015); Ryerson University, Toronto (2011); at New York University (2010).

Editorial board member

New Media & Society

Information, Communication & Society

Social Media + Society

More information

website tainabucher.com

Google Scholar

@tainab: Twitter

Tags: Social media, algorithms, digital infrastructure, AI, screen cultures


Bucher, T. (in press) The right-time web: theorizing the kairologic of algorithmic media. New Media & Society.

Bucher, T. (2020) Nothing to disconnect from? Being singular plural in the age of machine learning. Media, Culture & Societyhttps://doi.org/10.1177/0163443720914028

Gran, A-B., Booth, P. & Bucher, T. (2020) To be or not to be algorithm aware: a question of a new digital divide?, Information, Communication & Society, DOI: 10.1080/1369118X.2020.1736124

Bucher, T. (2019) Bad Guys and Bag Ladies: On the Politics of Polemics and the Promise of Ambivalence. Social Media+ Society 5(3)

Bucher, T. (2018) IF…THEN: Algorithmic power and politics. New York: Oxford University Press. 

Bucher, T. (2018) Cleavage Control: Three stories about algorithmic culture and power in the case of the YouTube ‘Reply Girls’, in Papacharissi, Z. (Ed.) A Networked Self: Platforms, Stories, Connections. New York: Routledge.

Bucher, T. (2018) Data and algorithms, in L. Lievrouw and B. Loader (eds.) Handbook of Digital Media and Communication. Sage

Bucher, T. (2017) The algorithmic imaginary: exploring the ordinary affects of Facebook algorithms. Information, Communication & Society, 20(1): 30-44.

Bucher, T. (2017) ‘Machines don’t have instincts’: Articulating the computational in journalism. New Media & Society19(6), 918-933.

Bucher, T. and Helmond, A. (2017) The affordances of social media platforms, in J. Burgess, T. Poell, and A. Marwick (eds.) Sage Handbook of Social Media. Sage.

Bucher, T. (2016) Neither black nor box: Ways of knowing algorithms, in in S. Kubitschko and A. Kaun (eds.) Innovative Methods in Media and Communication Research. London: Palgrave Macmillan.

Bucher, T. (2016) Database, in K. Bruhn Jensen (ed) International Encyclopedia of Communication Theory and Philosophy. Wiley-Blackwell.

Bucher, T. (2015) The Networking Network, or what the social means in social media. Social Media & Society 1(1)

Bucher, T. (2014) About a bot: Hoax, fake, performance art. M/C Journal special issue on ‘Persona’

Bucher, T. (2013) Objects of intense feeling: The case of the Twitter APIs. Computational Culture, 3

Bucher, T. (2013) The friendship assemblage: Investigating programmed sociality on Facebook. Television & New Media14(6), 479-493.

Bucher, T. (2012) Want to be on the top? Algorithmic power and the threat of invisibility on Facebook.New Media & Society, 14(7): 1164–1180.

Bucher, T. (2012) A technicity of attention: How software ’makes sense. Culture Machine, 13

View all works in Cristin

  • Bucher, Taina (2018). IF…THEN: Algorithmic power and politics.. Oxford University Press.  ISBN 0190493038.  216 s.

View all works in Cristin

  • Bucher, Taina (2013). Generation we/me. Finnes den gode delekulturen?.
  • Bucher, Taina (2013). Programmed publics.
  • Bucher, Taina (2012). (U)synlighet i sosiale medier.
  • Bucher, Taina (2012). Algorithmically constructed visibility: the case of Facebook News Feed.
  • Bucher, Taina (2012). Programmed sociality: A software studies perspective on social networking sites.
  • Bucher, Taina (2012). Threshold of visibility: on the politics of appearing and disappearing on News Feed.
  • Bucher, Taina (2011). Between culture and code: on the problems and possibilities of software studies and the implications for social media research.
  • Bucher, Taina (2011). Social media: The next five years.
  • Bucher, Taina (2011). Software Studies: Application and Implication.
  • Bucher, Taina (2011). Technicity of Attention: on immediacy and the update sphere.
  • Bucher, Taina (2011). Threat of invisibility: investigating Panopticism in Facebook.
  • Bucher, Taina (2009). Politisk engasjement anno 2009. Dagbladet.  ISSN 0805-3766.
  • Bucher, Taina (2009). Technologies of Immediacy: A Critical Investigation Into the Shaping Effects of Software Functionalities.
  • Bucher, Taina (2009). Ungdom, politikk og internett.
  • Bucher, Taina (2009). Vår alles bestevenn. Dagbladet.  ISSN 0805-3766.
  • Bucher, Taina; Storm-Mathisen, Ardis & Helle-Valle, Jo (2009). Ungdom, Politikk og Internett. En akademisk refleksjon over norsk ungdoms samfunnsdeltakelse og politiske engasjement online. SIFO Oppdragsrapport. 2.
  • Bucher, Taina (2008). The rhetorics of participatory culture: investigating a case of citizen journalism.
  • Storsul, Tanja; Arnseth, Hans Christian; Bucher, Taina; Enli, Gunn; Hontvedt, Magnus; Kløvstad, Vibeke & Maasø, Arnt (2008). New web phenomena. Government administration and the culture of sharing. Full text in Research Archive.
  • Storsul, Tanja; Arnseth, Hans Christian; Bucher, Taina; Enli, Gunn; Hontvedt, Magnus; Kløvstad, Vibeke & Maasø, Arnt (2008). Nye nettfenomener. Staten og delekulturen. Full text in Research Archive.

View all works in Cristin

Published Aug. 6, 2019 10:20 AM - Last modified Sep. 25, 2020 11:47 AM