Program for ECREA pre-conference

Global Natives is co-hosting an ECREA pre-conference on 'Young people, entertainment and cross-media storytelling' 18 October 2022

ECREA Pre-conference: Young people, entertainment and cross-media storytelling: Perspectives and methods for investigating youth media


Where: The Danish School of Media and Journalism, Helsingforsgade 6A, rooms 2.18 and 2.26


When: 18 October 2022, 10.00 to 18.00 (with drinks after)


Theme: Entertainment media play a vital role in the media lives of teenagers and youth, as do social, digital and global platforms such as YouTube, TikTok, Snapchat and Netflix. Today’s youth entertainment culture thus includes not only entertainment produced by legacy mass media producers, but also content creators, influencers and ‘new media’ players. Many of these content creators make entertainment to be spread across platforms to strengthen brands and income and create fictional and non-fictional cross-media storylines. The prominent position of global entertainment platforms among teenagers also impacts viewing communities by reconstructing place and locality and by extending the production and modes of cultural reproduction that inform and shape how people perceive themselves and others. All this raises the stakes for national media industries to retain younger segments and for media policymakers, who traditionally have fulfilled policy goals by regulating national media institutions. This pre-conference invites contributions that further theories about industry notions, practices and strategies of conducive production and distribution practices related to young people as audiences. Contributions can deal with questions concerning all aspects of genre and all aspects of entertainment made for or consumed by youth—from policy and production perspectives to textual analysis and reception studies.


Keynote: Sophie H. Bishop: Young People and Influencer culture in the UK 

The relevance of 'influencer culture' and even the word 'influencer' is hotly debated in policy, media and industry. This keynote draws from my ethnographically informed research on influencer and promotional ecologies. It will cover key issues relating to influencer culture in the UK, and particularly how they may impact young people. Themes include labour exploitation within influencer industries, consumer culture and regulation, and the role of children both as influencers, and influencer audiences.

Bishop is a Lecturer in Cultural and Creative Industries at the Sheffield University Management School and the Specialist Advisor in the UK influencer inquiry.


Participants (listed alphabetically): Alexander Rihl; Amanda Skovsager Mouritsen; Ana F. Oliveira; Ana Jorge; Ana Margarida Coelho; Andong Lie; Axelle Asmar, Berber Hagedoorn, Carla Zech, Christin Huchel; Daniel Brandão, Danielle Hipkins; Edda J. Arneberg; Edorta Arana Arrieta; Evelyn Keryova; Fabienne Silberstein-Bamford; Fiona Fehlmann; Florence Namasinga Selnes; Florian Krauß; Heidi Røsok-Dahl; Henrik Højer; Jakob Freudendal; Jakob Isak Nielsen; John Magnus R. Dahl; Julie Vulpius; Katrine Bouschinger Christensen; Luca Barra; Lukas Mozdeika; Mari Pienimäki; Maria M. B. Skytte; Marylin Luis Grillo; Nadine Klopfenstein Frei; Nathali Pilegaard; Nicola Bozzi; Pilar Lacasa, Romana Andò; Sara Pereira; Susanne Eichner; Thalia Van Wichelen; Víctor Manuel Marí Sáez; Welmoed Wagenaar; Yiheng Wang.


Organisers: Andrea Esser; Eva Novrup Redvall; Jeanette Steemers; Marika Lüders; Pia Majbritt Jensen; Vilde Schanke Sundet. The following research projects co-organise this pre-conference:  

Sponsoring sections: The ECREA Media Industries and Cultural Production Section and the ECREA Television Studies Section support this pre-conference.  




Registration and coffee


Welcome and short presentation of projects & people

with Vilde Schanke Sundet, Marika Lüders, Eva Novrup Redvall & Jeanette Steemers


Keynote: Young People and Influencer culture in the UK 

with Sophie H. Bishop (including Q & A)


Short break


Paper session 1a: Youth & PSBs

Chair: Andrea Esser, 5 papers – 12-15 min per paper + 15 min discussion

Let me entertain you! How Young Audiences in Switzerland use hybrid media content and how Swiss Public Service Media (PSM) is adapting its production processes accordingly: Nadine Klopfenstein Frei and Fiona Fehlmann

How is NRK adapting their news to reach the young generation? Insights from an ethnographic fieldwork at Norway's public broadcaster: Heidi Røsok-Dahl

DR's strategy for children's content in det digital system: Maria M. B. Skytte

The Danish Christmas Calendar and the teenager: Nathali Pilegaard

Mixing indie co-creative work methods with the production framework of a legacy broadcaster: The case of the youth series SALSA: Katrine Bouschinger Christensen

Paper session 1b: Youth use & methods

Chair: Jeanette Steemers, 5 papers – 12-15 min per paper + 15 min discussion

Methods for investigating content on and use of TikTok among adolescents and young adults: Amanda Skovsager Mouritsen

Being connected, informed and entertained. Audiovisual media consumption among young people in the Basque Country: Blanca Miguélez-Juan and Edorta Arana Arrieta

‘Material thinking’ audience studies: The teen-produced video essay as method: Romana Andò and Danielle Hipkins

Authenticity and relevance through audience research and co-creation: The case of Danish youth film Smuk: Jakob Freudendal

Peergroup as sub-fields - Media as field-specific capital: Alexander Rihl




Paper session 2a: Youth, YouTube & TikTok

Chair: Vilde Schanke Sundet, 5 papers – 12-15 min per paper + 15 min discussion

A multimodal study on beauty and fashion YouTubers targeting young audiences: transitions into adulthood: Ana Margarida Coelho and Ana Jorge

Does authenticity matter? Exploring how teens value YouTube content in their everyday user-practice: Edda J. Arneberg

“People do forget that YouTubers, the people on screens, they are just humans, too”: Exploring Critical Thinking of Young People in the Case of YouTube: Evelyn Keryova

Influencers’ identity and fans communities: The case of Charly D’Amelio: Pilar Lacasa, Paloma Contreras, Daniela Jaramillo and Mitsuko Matsumoto

Dramatisation of the @Gangsta: Dissing economy and crime lore influencers on social media: Nicola Bozzi

Paper session 2b: Youth & transnationalism

Chair: Pia Majbritt Jensen, 5 papers – 12-15 min per paper + 15 min discussion

Screen Encounters with Britain in Denmark – Preliminary Findings: Andrea Esser and Jeanette Steemers

Remembering childhood, imagining youthfulness: Mainland Chinese young people rewatching Taiwanese idol dramas on social media: Andong Li

Non-Places as “Grammar of Transnationalism” in Netflix Original teen drama series: Susanne Eichner, Christin Huchel, Carla Zech et al.

Latino-American cinema for childrens and teenagers in Spain: analysis of transnational SVoD platforms catalogs: Marylin Luis Grillo

Youths Playing with Proximity: Young Adult Media Fans, the Entertainment Industry, and Transformative Writing: Fabienne Silberstein-Bamford


Short break


Paper session 3a: Teen television & fiction

Chair: Eva Novrup Redvall, 6 papers – 12-15 min per paper + 15 min discussion

Streams like teen series: Are Netflix teen originals diversifying teen television? Axelle Asmar, Tim Raats and Leo Van Audenhove

TV Narratives (and Actors) into Pieces. The Role of Teen Dramas in the Italian Media System: Luca Barra

Tween drama in digitalised public broadcasting: A case study of the ZDF series ECHT: Florian Krauß

Only love in this house": Transmedia formats and sexual/gender inclusivity: Thalia Van Wichelen and Alexander Dhoest

When only the world is big enough: RuPauls Drag Race as a pivotal TV show for queer youth: John Magnus R. Dahl

Cell Phone Fiction for Young Audiences(?): Jakob Isak Nielsen & Henrik Højer

Paper sessions 3b: Youth, education & citizenship

Chair: Marika Lüders, 6 papers – 12-15 min per paper + 15 min discussion

Social media as a channel of media citizenship among minors: Not workable or not yet found?: Mari Pienimäki

Between entertainment and information: Young adults’ perceived transition from immature to mature media repertoires: Julie Vulpius

Digital narratives as a tool for teaching and researching Gen Zers: arts-based research to enhance and collect youth voices in the Digital Age: Ana F. Oliveira

Entertaining vs. formal education. On the use and evaluation of entertaining knowledge transfer on YouTube in different contexts - a German case study: Claudia Wegener and Alexander Rihl

Entertainment Education as communicative strategies of Chinese young generations on social media against the misinformation of COVID-19: Yiheng Wang and Víctor Manuel Marí Sáez

Democratic judgment and digital irony: Reorienting critical media literacy from misinformation to wordlessness as the key symptom of the social media age: Lukas Mozdeika and Florence Namasinga Selnes


Closing & rapping up

with Pia Majbritt Jensen, Eva Novrup Redvall and Vilde Schanke Sundet


Drinks and farewell

Published Sep. 28, 2022 11:49 AM - Last modified Oct. 16, 2022 7:32 PM