How do private media understand their duty to society? How do they act in the public interest?
The project investigates how companies in the media sector understand and relate to the public interest. While there has been much research on public service broadcasting, few studies have addressed how private media companies relate to the public interest and non-economic values.
The study is based on semi-structured interviews and documentary sources and addresses developments in two small European markets.
It builds on previous research of media ecosystems and partnerships (by Donders, Raats and others), and studies of "The Media Welfare State" (by Syvertsen, Enli and others). It is carried out as part of the research portfolio at IMK, UiO and SMIT, VUB.
Start spring 2016
Interviews spring and autumn 2016
First presentation at European Communication Research Conference in Prague 12.11.2016. Abstract here
- Karen Donders, Gunn Enli, Tim Raats and Trine Syvertsen (2018) 'Digitisation, internationalisation, and changing business models in local media markets: an analysis of commercial media’s perceptions on challenges ahead', in Journal of Media Business Studies https://www.tandfonline.com/doi/full/10.1080/16522354.2018.1470960