The two research projects Follow Me: The Influence of Danish Digital Media Creators and GLOBAL NATIVES? Serving Young Audiences on Global Media Platforms, are co-organising the following ECREA pre-conference: 24 September 2024, 0900-1500, Ljubljana.
Title
Digital Content Creators, Platforms and Changing Cultural Institutions
Where
Faculty of Social Sciences (Room 14), Kardeljeva ploščad 5, 1000 Ljubljana, Slovenia
When
Tuesday 24 September 2024, from 09:00-15:00
This pre-conference is timed to coincide with the start of the ECREA Conference
Format
One-day physical event
Theme
Commercial and global platforms such as Facebook, Instagram, TikTok, YouTube and X form and facilitate cultural productions that can be informative, fun, educative, practical, disturbing, and disruptive. Their interface logics, algorithmic curation, governance regimes, business models, and uses of data set the terms for content creators and inform their cultural productions and communications. Platforms also generate complex media ecologies with each other and with users, content creators, and cultural institutions that produce and circulate content.
These media ecologies provide cultural institutions (like media organisations, museums, libraries, theatres, concert halls, cultural houses etc) with both opportunities and challenges. The popularity and wide use of platforms has led to a web of inter-dependencies influencing how cultural institutions operate, communicate, and create content.
This pre-conference addresses what kind of changes platforms instigate with and within cultural institutions. Contributions are invited to engage with questions that concern how the power to represent and communicate is affected by platforms, how cultural institutions use platforms, how they create content, how they form affiliations with content creators/influencers, and how they communicate with audiences and users.
Programme
0900-1000: Welcome and introduction
- Round of introduction + 15 min presentations from the organising projects FOLLOW ME and GLOBAL NATIVES)
- Bjarki Valtysson - The Platformisation of Museums
- Vilde Schanke Sundet & Marika Lüders – The Platformisation of Youth Entertainment
1000-1040: Cultural institutions I
- Terje Colbjørnsen (with Camilla Holm Soelseth, Idunn Bøyun, Nils Pharo and Kim Tallerås) - Public libraries on TikTok: Emerging platform vernaculars and imaginaries
- Sarah Anne Ganter - Accelerated platformization of contents at a local art organisation: Insight from pandemic experiences
1040-1100: Coffe Break
1100-1140: Platforms, youth and children
- Emilie Owens - Like Snapchat in real life: Mapping international teens perspective on digital platforms in Norway
- Sarah Vis - Embracing Autonomy in Cultural Curation Practices: How youngsters assign authority to Cultural Mediators
1140-1240: Lunch and socializing
1240-1340: Cultural industries
- Eedan R Amit-Danhi (with Smith N Mehta) - The road to censorshop: The case of Indian digital audiovisual industries
- Aditya Lal - Short-format video influencers and independent musicians in India: Strange Bedfellows or a match made in heaven
- Kari Spjeldnæs - The platformization of attention
1340-1350: Break
1350-1430: Cultural institutions II
- Charlotte Knorr - A map of belonging but having no home: Digital art of creators affected by homelessness
- Pilar Lacasa (with Rut Martínez-Borda and Mitsuko Matsumoto) - Beyond the Printed Word and Exhibit Walls: Newspapers and Museums Embracing TikTok
1430-1500: Closure and learning points
- Main learning points + plans ahead?
Each presenter gets 10 min to present a paper, plus 10 minutes for discussion (20 min in total)
Organising committee
Andreas Gregersen, Marika Lüders, Vilde Schanke Sundet and Bjarki Valtysson
The pre-conference is co-organized by the following research projects:
- Follow me: The Influence of Danish Digital Media Creators
- Global Natives? Serving Young Audiences on Global Media Platforms
Sponsoring section
The ECREA Media Industries and Cultural Production Section
Expected number of participants
15-20 participants
Costs
The pre-conference will be free of charge