Gabrielle Camille Alves Ferreira

• Ferreira, Gabrielle Camille Alves (2026). Crossing borders through the screen: Turkish dramas and cosmopolitanism among Spanish audiences. Media, Culture and Society. ISSN 0163-4437. doi: 10.1177/01634437261428615. Fulltekst i vitenarkiv
• Ferreira, Gabrielle (2023). The role of online fan communities in the popularization of Turkish TV dramas in Brazil. International Communication Gazette. ISSN 1748-0485. 85(3-4), s. 216–232. doi: 10.1177/17480485221151115. Fulltekst i vitenarkiv Vis sammendrag

  In just over a decade, the transnational expansion of Turkish media industry reached regions geographically and culturally distant from Turkey, thus establishing Turkish dramas as a prominent media contra-flow. In Brazil, the rise of Turkish dramas is supported by informal distribution: many online fan communities translate, add subtitles, and distribute episodes without monetary profit, which is a practice known as fansubbing. In this research, I focus on the biggest Brazilian fansubbing community of Turkish dramas to investigate the complexity behind this practice from the perspectives of distribution and reception. Through online questionnaires, a virtual ethnography, and in-depth interviews, I explore how these communities operate and impact the daily lives of audiences. Findings point out that by making Turkish content more accessible, they are reshaping media practices taking the place of national broadcasters and subscription video-on-demand (SVOD) services in the popularization of Turkish dramas in Brazil.

• Ferreira, Gabrielle (2022). A Turkish Drama in the Land of Telenovelas: The Reception of ‘Fatmagul’ in Brazil. Series. International Journal of TV Serial Narratives. 8(2), s. 73–86. doi: 10.6092/issn.2421-454X/15395. Fulltekst i vitenarkiv Vis sammendrag

  Brazil is well-known for its consolidated television industry that produces and exports telenovelas since the 1970s. However, a new phenomenon took place in the country in 2015: free-to-air television network Band started to air Turkish TV dramas. Fatmagul, the second Turkish drama broadcast by Band, achieved considerably high audience ratings and engaged audiences online. In this work, I rely on discussions about melodrama and transnational media flows to investigate Brazilian viewers' perceptions of Fatmagul. More specifically, my research questions are 1. how is this foreign narrative related to the context of Brazilian audiences' daily lives? and 2. what differences and similarities do Brazilian audiences see between Turkish and Brazilian productions regarding the narrative content? To gather data on the audience profile and general preferences, I shared an online questionnaire on groups about Fatmagul on Facebook. Among the respondents, I selected five female viewers from varied backgrounds and conducted in-depth interviews. The results point out that viewers relate to the melodramatic structure and moral of Fatmagul, especially concerning the emphasis on romance and the protagonist overcoming obstacles. Results also suggest that viewers reject more realistic narratives presented by Brazilian telenovelas, which they consider too sexualized and not family-oriented.

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