Marika Lüders

• Lüders, Marika (2026). Media-Saturated and Morally Contested Teenage Lives: No Space or Time for Nonmedia Moments (and for Being Bored)? International Journal of Communication. 20, s. 1079–1099. doi: 10.65476/qdg1yt74. Fulltekst i vitenarkiv Vis sammendrag

  This article examines how Norwegian teenagers morally assess their media use and how media experiences operate as a means of escaping boredom. Based on qualitative interviews with 24 adolescents, the analysis delineates 3 distinct types of media experiences: ambient, which are morally uncontentious and enrich mundane situations; attentive, which are considered morally “good” because they demand focus, foster insight, and cultivate virtues; and atomized; depicted with moral ambivalence, offering quick escapes, but sometimes leading to feelings of emptiness. This study contributes to understanding the difficulty of resisting instant gratification from omnipresent media when bored and argues that, despite their moral complexities, media remain crucial for a flourishing life.

• Lüders, Marika (2025). The interweaving functions of entertainment media: A cross-media study of Norwegian teens. New Media & Society. ISSN 1461-4448. doi: 10.1177/14614448251338492. Fulltekst i vitenarkiv Vis sammendrag

  Media entertainment today extends beyond conventional formats like TV shows, music, films, video games, and books to include social media content. This article explores how teens integrate conventional and social media entertainment into their media repertoires, and how they reflect on the interrelations of different media in the context of their daily lives. Using Q-methodology and qualitative interviews, three entertainment repertoires are identified: legacy-oriented, gaming-oriented, and social media entertainment-oriented. Findings reveal that while teens across these repertoires have similar experiences of conventional media entertainment and social media entertainment, they differ in how they portray the value of these. The analysis further demonstrates the complementary nature of various forms of media entertainment. The interweaving functions of entertainment media relate to how content flows between different forms of media, and to how different media are entangled into daily life.

• Lüders, Marika & Sundet, Vilde Schanke (2025). Reimagining ‘home advantage’: Youth entertainment in a world of abundance and the challenge to domestic media. Critical Studies in Television. ISSN 1749-6020. doi: 10.1177/17496020251357824. Fulltekst i vitenarkiv Vis sammendrag

  This article investigates the media entertainment habits of Norwegian teens and the strategies employed by domestic media organisations to attract them amidst competition from transnational streamers and social media. Drawing on interviews with media professionals and teens, we analyse how the notions of ‘home advantage’ and cultural proximity hold up in a media environment defined by abundant global options. The findings suggest that while teens appreciate local relevance, their sense of ‘home’ is multifaceted and extends beyond national borders, leading domestic media to focus on broad, popular formats and collaborations with content creators.

• Lüders, Marika (2024). Experience machines for well-being? Understanding how social media entertainment matters for teens. Media, Culture and Society. ISSN 0163-4437. doi: 10.1177/01634437241276122. Fulltekst i vitenarkiv Vis sammendrag

  This article explores how social media entertainment matters for teens and does so by connecting experiences to conditions crucial for well-being. I ask if and how teens experience the content they seek and encounter on TikTok, YouTube and Instagram as worthwhile and meaningful. To answer this question, I analyse qualitative interviews with Norwegian teens. The analysis portrays how teens experience social media entertainment as meaningful in how content connects to self-formation processes, to the need for belonging, and to the agency they perceive to have in user-platforms relations. Theoretically, the study draws on two overlapping but currently unconnected fields of research: media psychology-informed entertainment studies and a capabilities approach. My theoretical aim is to elucidate how these fields complement and contrast each other in relating media experience to well-being. I argue that media psychology offers an operationalization of the same well-being conditions that are central in a capabilities approach, while the latter opens a space for a critique of the platform economy.

• Lüders, Marika (2024). Streaming Media and Entertainment Experiences. I Bowman, Nicholas David (Red.), Entertainment Media and Communication. De Gruyter Mouton. ISSN 9783110792812. s. 549–561. doi: 10.1515/9783110792881-039. Fulltekst i vitenarkiv
• Lüders, Marika & Sundet, Vilde Schanke (2022). Globalt innfødte som en tapt generasjon? En konseptualisering av unge som en mediegenerasjon. Norsk medietidsskrift (NMT). ISSN 0804-8452. 30(1/2023), s. 1–12. doi: 10.18261/nmt.30.1.1. Fulltekst i vitenarkiv Vis sammendrag

  Unges medievaner skiller seg på mange måter radikalt fra både yngre og særlig eldre aldersgrupper. I denne konsep-tuelle artikkelen ser vi nærmere på mediegenerasjonsbegrepet og diskuterer hvorvidt det gir mening å snakke omunge som en distinkt mediegenerasjon. Videre belyser vi ulike tilnærminger til generasjonsbegrepet og diskutererhvorvidt dagens unge kan betegnes som henholdsvis «globalt innfødte» og en «tapt generasjon» for norske medier.

• Sundet, Vilde Schanke & Lüders, Marika (2022). “Young people are on YouTube”: industry notions on streaming and youth as a new media generation. Journal of Media Business Studies. ISSN 1652-2354. doi: 10.1080/16522354.2022.2125262. Fulltekst i vitenarkiv Vis sammendrag

  This article explores industry perceptions on youth and “young streamers” and how these notions inform strategies for remaining relevant for the future, drawing on 39 qualitative interviews with CEO/top-level executives working in the Norwegian music, film, television, and book industries. The article combines perspectives on sensemaking processes in organisations and critical media industry studies to account for how executives in times of shifting realities work within industry discourses to interpret new conditions and stay in action. It finds that executives share an understanding of youth as different from older audiences, representing a new “media generation”. While this notion is simplistic, it serves as a “burning platform” legitimating new strategies and practices.

• Lüders, Marika & Sundet, Vilde Schanke (2021). Conceptualizing the Experiential Affordances of Watching Online TV. Television & New Media. ISSN 1527-4764. s. 1–17. doi: 10.1177/15274764211010943. Fulltekst i vitenarkiv Vis sammendrag

  This article investigates the experiential affordances of watching online TV as outcomes of the material underpinnings of online TV and the actions taken by viewers. Potential experiential changes derive from how online TV services can be considered libraries of content affording self-scheduling action possibilities. Such changes need to be situated in the slow-to-change conditions of television viewing. We draw on a qualitative study of how viewers respond to the action possibilities and constraints of online TV services. We argue that potentials for individualized viewing are counterbalanced by television viewing as a social activity. Next, self-scheduling ties in with viewing as a deliberate action, appropriated to create experiences where attentiveness is tailored to what is narratively required. Finally, flow schedules are replaced with programed paths constraining the agency of viewers.

• Brandtzæg, Petter Bae & Lüders, Marika (2021). Young people’s use and experience of the Internet during the COVID-19 lockdown: Well-being and social support. First Monday. 26(12). doi: 10.5210/fm.v26i12.11755. Fulltekst i vitenarkiv Vis sammendrag

  No studies we are aware of have explored youth’s experiences of the association between their Internet use and well-being during the COVID-19 lockdown. To fill this void, we used survey data of a representative sample (N = 734) of young Norwegians (16–26 years old) collected a few weeks into the lockdown in May 2020. Findings show a substantial increase in use of several Internet activities — in particular, video calls and streaming services. Snapchat and Messenger were the most important services used to keep in touch with friends. Online social support significantly predicts higher well-being, while heavy Internet use during a regular lockdown day significantly predicts low well-being, particularly among older females. Analysis of free text responses shows that excessive Internet use during lockdown has led to poor well-being among many, both mentally (38 percent) and physically (17 percent). Many describe purposeless online scrolling or interactions as problematic. We conclude that future research on online well-being should focus more on perceived level of meaningful online activities.

• Lüders, Marika; Sundet, Vilde Schanke & Colbjørnsen, Terje (2021). Towards streaming as a dominant mode of media use? A user typology approach to music and television streaming. Nordicom Review. ISSN 1403-1108. 42(1), s. 35–57. doi: 10.2478/nor-2021-0011. Fulltekst i vitenarkiv Vis sammendrag

  Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.

• Kristensen, Linn-Birgit Kampen & Lüders, Marika (2021). Convenient and worth the price? Identifying early users and predicting future use of book streaming services. Convergence. The International Journal of Research into New Media Technologies. ISSN 1354-8565. doi: 10.1177/13548565211057516. Fulltekst i vitenarkiv Vis sammendrag

  The printed book has been resilient to change, and the adoption of e-books has been slow. In this context, few studies have addressed a potential turn to streaming services for books. This paper examines the adoption of book streaming in the Norwegian market, where the market-leaders Storytel and Fabel report rapid increases in number of subscribers. We examine who these early adopters are, and what may predict future use of streaming services among non-users. Theoretically, the study is situated within the fields of innovation diffusion and technology acceptance. The study is based on a cross-sectional online survey with a representative sample of the Norwegian population. Results show that users are younger and more educated, and that book streaming is more popular among women than men. The audiobook format allows for flexible ways of consuming books, complementing rather than replacing the printed book. For non-users, results show that convenience value and price value predict behavioural intention to use book streaming services. While emotional attachment to printed books has been found to act as a barrier for adoption of e-books, its negative effect on behavioural intention for book streaming services is only modest.

• Lüders, Marika (2021). Self-determined or controlled, seeking pleasure, or meaning? Identifying what makes viewers enjoy watching television on streaming services. Poetics. ISSN 0304-422X. s. 1–12. doi: 10.1016/j.poetic.2021.101639. Fulltekst i vitenarkiv Vis sammendrag

  Television streaming services afford experiences that align with and go beyond what linear television affords. These experiential differences relate to self-scheduling opportunities and how on-demand services are organized as libraries of content. The aim of this article is to conceptualize and investigate how conditions related to streaming and agency are associated with the enjoyment of watching on-demand television. The article first conceptualizes and develops measures that reflect how audiences experience watching on-demand television, and secondly validates and tests how these measures predict enjoyment. Results suggest that enjoyment is primarily explained by social significance, immersive viewing, lower levels of deliberate viewing, and positive perceptions of programmed paths. The article argues for the need for analytical approaches where viewers are neither treated as gullible targets of media power nor all-empowered subjects.

• Lüders, Marika (2020). Ubiquitous tunes, virtuous archiving and catering for algorithms: the tethered affairs of people and music streaming services. Information, Communication & Society. ISSN 1369-118X. doi: 10.1080/1369118X.2020.1758742. Fulltekst i vitenarkiv Vis sammendrag

  Music streaming services all provide affordable and easy access to massive databases of music and instead attempt to increase customer loyalty by optimizing personalized recommendations and offering opportunities for listeners to build their ‘own’ music libraries. In this paper, these features are operationalized as the convenience, price, archive and algorithmic value of streaming services. Existing studies detail the multitude of ways of making sense of these services, but do not allow for specifying what features matter more. Drawing on an online survey and interviews, this study indicates that price, convenience and archive value predict continued intention to use music streaming services. Survey results negate the importance of algorithmic value, but the interviews suggest that for some, algorithmic individuation is too evasive to be noticed. Those who ‘see’ and value recommendations ‘cater for algorithms’ and consider their own listening and archiving practices as input for optimizing output. Combined, the different features set the stage for both overt and covert tethering of people and streaming services.

• Lüders, Marika (2020). Innovation & creativity: Media as business and commons. I Rimscha, M. Bjørn von (Red.), Management and Economics of Communication. De Gruyter Mouton. ISSN 9783110587166. s. 223–240. doi: 10.1515/9783110589542-012. Fulltekst i vitenarkiv Vis sammendrag

  This chapter argues that research on media innovations benefits from combining insights and concepts from the business literature with the critical theory approach typical of media and communication studies. Business, economics and marketing literature rarely address innovations in media industries, and communication and media scholars seldom look beyond their own disciplinary boundaries when studying media innovations. This chapter first reviews how the interrelated notions of innovation and creativity are conceptualized in the literature, and next how innovation and creativity apply to media industries. Using music streaming services as a case, I argue how innovation and business literature provides perspectives useful for understanding the development and adoption of these services. Key notions include a turn to experience-centric approach to innovation, customers as co-producers of service-value, and the context of innovation extending to include multiple actors and their interactions. Whereas the innovation literature has much to offer, media and communication scholars are likely better positioned to investigate media innovations than scholars from the business and marketing fields. This is due to the pro-innovation bias and lack of critical approaches in the innovation literature. A core concern for the study of media innovations is therefore to also question innovation

• Lüders, Marika (2019). Pushing music: People’s continued will to archive versus Spotify’s will to make them explore. European Journal of Cultural Studies. ISSN 1367-5494. doi: 10.1177/1367549419862943. Fulltekst i vitenarkiv Vis sammendrag

  Music streaming services provide people with access to vast libraries of music, but also encourage certain patterns of consuming music. In this article I use Spotify as a case and investigate the action potentials for exploring and archiving music. The personal role of music implies we may expect the ‘will to archive’ to be prevalent even if these archives are not based on individual ownership. First, an analysis of Spotify suggests the machine agency of Spotify pushes people towards exploring music, whereas archiving features are material and depend of human action. Spotify is hence skewed towards prompting users to explore rather than archive music. Next, an analysis of 23 focus-group interviews suggests that users value opportunities to explore music, yet their practices are equally directed towards archiving music. Theoretically, this article delineates how objects with machine agency are different from material objects in terms of affordances. The action potentials of material objects are symmetrically constituted by what the objects provide relative to an active being. The action potentials of objects with machine agency interfere with this symmetry: the machine is designed to act on behalf of the human being, making certain affordances more perceivable than others.

• Brandtzæg, Petter Bae & Lüders, Marika (2018). Time Collapse in Social Media: Extending the Context Collapse. Social Media + Society. 4(1). doi: 10.1177/2056305118763349. Fulltekst i vitenarkiv Vis sammendrag

  Context collapse, or the flattening of multiple audiences into a single context, has been an important notion in research on privacy experiences, self-performance, and changing user practices in social media. Yet, previous research has mainly addressed context collapse in spatial rather than temporal terms. The resulting lack of an understanding of time in social media limits our conception of the social media context. The aim of this article is therefore to go beyond the spatial dimension in the current notion of “context collapse” in social media. We discuss relevant theories, empirical evidence, and technical features that address the importance of a time dimension and suggest a collapse of temporal patterns in social media. By introducing the concept of “time collapse,” we account for how context in social media may muddle the time boundary between past and present, which, in turn, can affect how users manage their identity and performance on social media. Whereas research on social media has commonly addressed self-performance and impression management, we understand self-identity as an entity in progress. We analyze the results of two empirical case studies to suggest how and why a collapse of time related to self-performance is becoming increasingly prevalent, focusing on young people and Facebook. Our analyses contribute to a new understanding of time and the prolonged self-documenting practices typical of social media. Our research offers a unique understanding of the nature and conceptualization of time that may guide future directions in the study of social media and their implications for young people.

• Hagen, Anja Nylund & Lüders, Marika (2017). Social streaming? Navigating music as personal and social. Convergence. The International Journal of Research into New Media Technologies. ISSN 1354-8565. 23(6), s. 643–659. doi: 10.1177/1354856516673298. Fulltekst i vitenarkiv Vis sammendrag

  Music-streaming services embed social features that enable users to connect to one another and use music as social objects. This paper examines how these features are experienced within negotiations of music as personal and social through the acts of sharing music and of following others. The analysis relies on 23 focus-group interviews with 124 Spotify or/and Tidal users, and a mixed-method study including music-diary self-reports, online observation, and interviews with 12 heavy users. Our findings suggest that users incorporate social awareness in non-sharing, selective-sharing, and all-sharing approaches with strong, weak, and absent ties. These ties are characterized by different configurations of social and music homophily. Negotiations of music as personal and social shape how music-streaming services are experienced

• Andreassen, Tor W.; Clatworthy, Simon; Hillestad, Tore & Lüders, Marika (2017). Concluding remarks. I Lüders, Marika; Andreassen, Tor W.; Clatworthy, Simon & Hillestad, Tore (Red.), Innovating for Trust. Edward Elgar Publishing. ISSN 9781785369476. s. 400–408. doi: 10.4337/9781785369483.00038. Fulltekst i vitenarkiv
• Lüders, Marika; Andreassen, Tor W.; Clatworthy, Simon & Hillestad, Tore (2017). Innovating for trust. I Lüders, Marika; Andreassen, Tor W.; Clatworthy, Simon & Hillestad, Tore (Red.), Innovating for Trust. Edward Elgar Publishing. ISSN 9781785369476. s. 1–14. doi: 10.4337/9781785369483.00006. Fulltekst i vitenarkiv
• Lüders, Marika (2017). Crowdsourcing for innovation: companies as trustees. I Lüders, Marika; Andreassen, Tor W.; Clatworthy, Simon & Hillestad, Tore (Red.), Innovating for Trust. Edward Elgar Publishing. ISSN 9781785369476. s. 261–274. doi: 10.4337/9781785369483.00027. Fulltekst i vitenarkiv
• Lüders, Marika & Gjevjon, Edith Roth (2017). Being old in an always-on culture: Older people's perceptions and experiences of online communication. The Information Society. ISSN 0197-2243. 33(2), s. 64–75. doi: 10.1080/01972243.2016.1271070. Fulltekst i vitenarkiv Vis sammendrag

  Research on the digital divide has moved beyond connectivity to skills and usage disparities. Yet for many older people lack of connectivity remains a challenge, and for those who do have access, skills and usage remain an issue. We report findings of an in-depth qualitative study of older people's perceptions of online communications and also their actual experiences. Findings indicate that older people who are already socially well connected benefit from online communication more than those who are not. The final version of this research has been published in Information Society. © 2017 Taylor & Francis

• Tsvetkova, Milena; Yasseri, Taha; Meyer, Eric T.; Pickering, J. Brian; Engen, Vegard & Walland, Paul [Vis alle 9 forfattere av denne artikkelen] (2017). Understanding human-machine networks: A cross-disciplinary survey. ACM Computing Surveys. ISSN 0360-0300. 50(1), s. 1–35. doi: 10.1145/3039868. Fulltekst i vitenarkiv Vis sammendrag

  In the current hyperconnected era, modern Information and Communication Technology (ICT) systems form sophisticated networks where not only do people interact with other people, but also machines take an increasingly visible and participatory role. Such Human-Machine Networks (HMNs) are embedded in the daily lives of people, both for personal and professional use. They can have a significant impact by producing synergy and innovations. The challenge in designing successful HMNs is that they cannot be developed and implemented in the same manner as networks of machines nodes alone, or following a wholly human-centric view of the network. The problem requires an interdisciplinary approach. Here, we review current research of relevance to HMNs across many disciplines. Extending the previous theoretical concepts of socio-technical systems, actor-network theory, cyber-physical-social systems, and social machines, we concentrate on the interactions among humans and between humans and machines. We identify eight types of HMNs: public-resource computing, crowdsourcing, web search engines, crowdsensing, online markets, social media, multiplayer online games and virtual worlds, and mass collaboration. We systematically select literature on each of these types and review it with a focus on implications for designing HMNs. Moreover, we discuss risks associated with HMNs and identify emerging design and development trends.

• Lüders, Marika (2016). Innovating with Users Online? How Network Characteristics Affect Collaboration for Innovation. The Journal of Media Innovations. 3(1), s. 4–22. doi: 10.5617/jmi.v3i1.2709. Fulltekst i vitenarkiv Vis sammendrag

  This paper addresses how network characteristics affect collaboration in open innovation applications. Combining insights from open innovation and networked innovation, this paper applies an analytical framework addressing the innovation process from ideation to potential innovation, with a focus on relationships between involved parties and types of collective action. The analysis is based on the use of an open innovation application in three organizations: a hospital, an IT-company and three municipalities. Findings suggest that open innovation applications for gathering ideas facilitate a cross-cutting of vertical/hierarchical and horizontal/domain boundaries yet do little to alleviate challenges with innovation-management and cross-domain communication. Innovation-work beyond ideation, proceeding from an idea to an implemented innovation, is an example of high level collaboration, requiring high levels of commitment, reciprocal trust, common purpose, mutual benefits and risks. The ideation-phase and the later phases of the innovation-process hence benefit from different constellations of networks.

• Eide, Aslak Wegner; Pickering, J Brian; Yasseri, Taha; Bravos, George; Følstad, Asbjørn & Engen, Vegard [Vis alle 10 forfattere av denne artikkelen] (2016). Human-machine networks: Towards a typology and profiling framework. Lecture Notes in Computer Science (LNCS). ISSN 0302-9743. 9731, s. 11–22. doi: 10.1007/978-3-319-39510-4_2. Fulltekst i vitenarkiv Vis sammendrag

  In this paper we outline an initial typology and framework for the purpose of profiling human-machine networks, that is, collective structures where humans and machines interact to produce synergistic effects. Profiling a human-machine network along the dimensions of the typology is intended to facilitate access to relevant design knowledge and experience. In this way the profiling of an envisioned or existing human-machine network will both facilitate relevant design discussions and, more importantly, serve to identify the network type. We present experiences and results from two case trials: a crisis management system and a peer-to-peer reselling network. Based on the lessons learnt from the case trials we suggest potential benefits and challenges, and point out needed future work.

• Lüders, Marika & Brandtzæg, Petter Bae (2016). Når alt sosialt blir flyktig – En kvalitativ studie av hvordan eldre opplever sosiale medier. Norsk medietidsskrift (NMT). ISSN 0804-8452. 22(2), s. 1–18. doi: 10.18261/issn.0805-9535-2016-02-04. Fulltekst i vitenarkiv Vis sammendrag

  Sosiale medier er en stadig viktigere kanal for kontakt med venner og familie. Likevel er eldre menneskers bruk og ikke-bruk av sosiale medier i liten grad forsket på. Ved hjelp av dybdeintervjuer (n=24), fokusgruppeintervjuer (n=39) og en spørreskjemaundersøkelse (n=290) undersøkte vi hvorfor noen eldre bruker, mens andre ikke bruker sosiale medier. Resultatene viser at typiske kjennetegn ved ikke-brukere er at de er "sent eldre" og har mindre sosiale nettverk enn de som bruker sosiale medier. Vi finner at ikke-bruk blant eldre ikke nødvendigvis er en konsekvens av kognitive svekkelser eller mangel på digital kompetanse, men heller et resultat av divergerende kommunikasjonskulturer, som gjenspeiler en generasjonskløft mellom en gammel og ny sosial verden. Ikke-brukerne opplever sosiale medier som kalde og flyktige. Den gruppen av eldre som bruker sosiale medier, har primært erfaring med Facebook. De bruker Facebook typisk som en kontaktkanal med familie og sine nærmeste venner. Et fellestrekk for brukerne er at har et større sosialt nettverk med flere nære ressurspersoner enn det ikke-brukerne har. Slik blir sosiale medier og Facebook mer relevant for denne gruppen, men også et sted hvor de sosialt rike eldre blir enda rikere.

• Brandtzæg, Petter Bae; Haugstveit, Ida Maria; Lüders, Marika & Følstad, Asbjørn (2016). How Should Organizations Adapt to Youth Civic Engagement in Social Media? A Lead User Approach. Interacting with computers. ISSN 0953-5438. 28(5), s. 664–679. doi: 10.1093/iwc/iwv041. Fulltekst i vitenarkiv Vis sammendrag

  Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To meet this challenge and to inform future design, we interviewed 17 lead users, that is, representatives from organizations that are frontrunners in using social media to engage young people. In addition, we conducted four group-interviews with 21 youth, 16–26 years, about their experiences of and barriers to online civic engagement. Our paper contributes to identifying specific factors and strategies for how young people should be supported in future online civic engagement. Findings suggest that youth should be involved in collaboration within the organizations. Immediate feedback and dialogue combined with clearly stated goals and action-oriented engagement are important. In future design visual communication and design for use on mobile devices are important considerations, as well as concepts that connect between the online and the offline world. Finally, our paper contributes to an extension of the lead user innovation approach.

• Jevnaker, Birgit Helene; Tellefsen, Brynjulf & Lüders, Marika (2015). Front-end service innovation: learning from a design-assisted experimentation. European Journal of Innovation Management. ISSN 1460-1060. 18(1), s. 19–43. doi: 10.1108/EJIM-09-2013-0089. Fulltekst i vitenarkiv Vis sammendrag

  Purpose – The purpose of this paper is to examine how the development and experimentation with a designer-assisted and collaborative concept-creating approach can provide new insights into the emergent field of service innovations. Design/methodology/approach – The paper were independent researcher with no commercial interests in the method investigated. The paper adopted qualitative methodology informed by 12 innovation workshop series among three Norwegian service companies, followed up by formative validation of the three years constructional and experimental period. Findings – The workshops introduced tangible tools and produced large numbers of innovation ideas, some of which were exploited. Participants internalized partially service design-terms and tools. The experimentation contributed to a common language among participants. Weaknesses included not explicitly addressing managerial learning and organization-internal issues. Research limitations/implications – New innovation interventions in the often fuzzy front-end should be validated to accumulate insights and allow changes. Practical implications – The paper offer a managerial framework for improving innovation experimentation among corporate employees and specialists. This will help companies understand service design impact on innovation by delineating key managerial components and limitations from broad business perspective. Social implications – Relationships influenced the construction and conduct of the innovation experiments, and consequently who were influenced by the experiment in the companies. To evaluate whom to include in the workshops and whom to represent by proxy innovation networks should be analyzed. Originality/value – This study reports one of very few appraisals of design-assisted service innovation interventions through process observations and follow-up field interviews, including interviews after the finalizing of field experiments. The paper offer frameworks and critical issues for fuzzy-end innovation practice and research.

• Brandtzæg, Petter Bae; Haugstveit, Ida Maria; Lüders, Marika & Følstad, Asbjørn (2015). Participation Barriers to Youth Civic Engagement in Social Media. I Hamilton, Carol M (Red.), ICWSM : Proceedings of the Ninth International AAAI Conference on Weblogs and Social Media, 26-29 May 2015, University of Oxford, Oxford, UK. AAAI Press. ISSN 9781577357339. s. 578–81. Fulltekst i vitenarkiv Vis sammendrag

  Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To respond to this challenge we conducted five group-interviews with 27 youth, 16–26 years, about their experiences of and barriers to civic engagement in social media. Our paper contributes to identifying specific participation barriers that young people experience concerning social media civic engagement, and how organizations should work to overcome these barriers.

• Brandtzæg, Petter Bae; Lüders, Marika; Spangenberg, Jochen; Rath-Wiggins, Linda & Følstad, Asbjørn (2015). Emerging journalistic verification practices concerning social media. Journalism Practice. ISSN 1751-2786. 10(3), s. 323–342. doi: 10.1080/17512786.2015.1020331. Fulltekst i vitenarkiv Vis sammendrag

  The verification of social media content and sources are increasingly critical to journalists and news organisations. In this study we report on findings from qualitative interviews conducted with 24 journalists working with social media in major news organizations in Europe. Our findings contribute to new knowledge on journalists' social media working practices. We find that social media content often are used as the primary news source, and journalists use several different verification strategies to verify social media content and sources. Journalists are also found to have various competences in verifying social media content, in particular visual content. Moreover, our study suggests user requirements for future innovations in tools to support the verification of social media content. To avoid trade-offs between verification and fast-paced publishing, journalists will need efficient and easy-to-use support both in the verification process and in structuring and organising an overwhelming amount of social media content

• Chasanidou, Dimitra; Karahasanovic, Amela & Lüders, Marika (2014). Introducing Open Service Innovation Platforms: A Case Study. I Huizingh, K.R.E.; Conn, S.; Torkkeli, M. & Bitran, I. (Red.), The Proceedings of The XXV ISPIM Conference. International symposium of product innovation management. ISSN 9789522655912. Fulltekst i vitenarkiv Vis sammendrag

  This paper presents the results from a qualitative study that examines managers' perspectives on open innovation platform (OIP) selection, focusing on their main criteria, requirements and needs. Six managers of a large company were interviewed about their experiences. This paper shows that platform selection is a combination of factors, and the creation of a company culture around OIP is very important in users' minds. Based on the results, we propose a list of selection criteria and dimensions for OIP classification. Our findings showed that criteria include ease of access, ease of innovation process, ease of integration and compatibility, as well as cost, fast, secure, differentiation for various user groups and the method of evaluating ideas. These results can be useful to support managers in their decision-making processes when selecting OIPs, in addition to helping platform designers and researchers.

• Lüders, Marika & Brandtzæg, Petter Bae (2014). ‘My children tell me it’s so simple’ – A mixed-methods approach to understand older non-users’ perceptions of social networking sites. New Media & Society. ISSN 1461-4448. 19(2), s. 181–198.. doi: 10.1177/1461444814554064. Fulltekst i vitenarkiv Vis sammendrag

  While there has been a great deal of research on younger people using Social Networking Sites (SNSs), there has been less work on older people and non-users. We present a mixed-methods design with a technology-acceptance survey and focus group interviews, to study older Norwegian non-users' perceptions of SNSs. Our study reveals that most non-users in our sample deliberately do not use SNSs. They perceive SNS communication as cold and narcissistic, and view the usefulness of SNSs to be low. This finding indicates a generational culture gap in how young versus older experience SNSs. Privacy and security concerns are also prevalent. Non-users, expressing an interest in SNSs, believe SNSs could increase contact with family and friends, but perceive lack of competence to be a barrier.

• Lüders, Marika; Følstad, Asbjørn & Waldal, Espen (2014). Expectations and experiences with mylabourparty: From right to know to right to participate? Journal of Computer-Mediated Communication. 19(3), s. 446–462. doi: 10.1111/jcc4.12047. Fulltekst i vitenarkiv Vis sammendrag

  Social media are often argued to change political communication, decreasing the distance between politicians and citizens, and increasing citizens' influence on policymaking. This paper presents findings from a study of how the Norwegian Labour Party uses social media, focusing on the community platform MyLabourParty. Interviews with politicians and a survey with citizens as respondents were conducted to examine the experiences of online political discussions. Findings show that citizens and politicians expect MyLabourParty to strengthen citizen participation. Yet, citizens still experience communication asymmetry and politicians may find it challenging to participate to the extent citizens expect. Means for bridging the gap between expectations and experiences are called for, in particular redefinition of the offering, changes of user-practices, and system improvements.

• Følstad, Asbjørn; Johannessen, Marius Rohde & Lüders, Marika (2014). The role of a political party website: Lessons learnt from the user perspective. Lecture Notes in Computer Science (LNCS). ISSN 0302-9743. 8654, s. 52–63. doi: 10.1007/978-3-662-44914-1_5. Fulltekst i vitenarkiv Vis sammendrag

  Though substantial research efforts have been spent on understanding the role of political party websites, there is a lack of in-depth knowledge con-cerning how such webpages are experienced by their users. In this paper, we present an interview study addressing users’ experiences of political party web-sites. Eleven users of a political party website were interviewed to explore their experiences with this website in terms of its features for information, engage-ment, mobilization, and interaction. The study contributes new understanding of how different features of political party websites affect users' experiences. In particular, our findings shed light on the importance of high-quality informa-tional content in political party websites for user engagement, and the role of features for interaction and dialogue relative to features for information. On the basis of our findings we offer lessons learnt relevant to the design and manage-ment of political party websites and suggest future research.

• Følstad, Asbjørn & Lüders, Marika (2013). Online political debate: Motivating factors and impact on political engagement. I Wimmer, Maria A.; Tambouris, Efthimios & Macintosh, Ann (Red.), Electronic Participation, 5th IFIP WG 8.5 International Conference, ePart 2013, Koblenz, Germany, September 17-19, 2013. Proceedings. Springer. ISSN 9783642403453. s. 122–133. doi: 10.1007/978-3-642-40346-0_11. Fulltekst i vitenarkiv Vis sammendrag

  Online political debate is increasing in importance, both as a real world phenomenon and as an object of scientific study. We present a survey study exploring people’s motivations for engaging in online political debate and how such debate may impact their general political engagement. The survey was conducted among 90 participants of an online environment for political debate hosted by one of the main Norwegian political parties. We found four motivational factors with relevance for participation in online political debate: engaging topic, want to contribute, frustration, and reciprocal learning. Sixty-four per cent of the participants answered that the online environment for political debate could make them more politically engaged. These participants reported that such an increase in political engagement could be due to the online environment providing a sense of influence, access to political debate, a means for getting updated, a lowered threshold for participation, motivating local political engagement, and awareness concerning political events.

• Lüders, Marika (2013). Networking and notworking in social intranets: User archetypes and participatory divides. First Monday. 18(8). doi: 10.5210/fm.v18i8.4693. Fulltekst i vitenarkiv Vis sammendrag

  Expectations on how social intranets will improve knowledge sharing and collaboration in enterprises are high. Yet research into user patterns of traditional SNSs demonstrates participatory divides, and differences in use can be expected with social intranets. In this paper we report on the findings from a study of the adoption–process of a social intranet into an international ICT company. Two archetypical users are described: the contributor and the reluctant user. This study suggests that different user–patterns will remain significant over time.

• Boska, Kaja Christine & Lüders, Marika (2012). Innovation through Opera Software’s MyOpera community. I Følstad, Asbjørn; Ståhlbröst, Anna; Esbjörn, Ebbesson & Svensson, Jesper (Red.), Innovation through Social Media : ISM 2012 workshop proceedings, Oslo, Norway, December 3, 2012. Akademika forlag. ISSN 9788232100880. s. 98–103. Fulltekst i vitenarkiv Vis sammendrag

  This paper presents findings from an ethnographic study of communication and interaction in the MyOpera community. This community has evolved from a technical community to a social media arena. The transformation of MyOpera opens up for new types of users joining and participating, leading to improved user representations. We argue that user contributions and user interactions can lead to innovation, and that feedback and interaction in many situations can be seen as incremental innovations.

• Karahasanovic, Amela; Lüders, Marika; Terradillos, Elena; Alejandro, Maria; Rodriguez, Juan & Núñez, Jose M [Vis alle 7 forfattere av denne artikkelen] (2012). Insights into usage of multimedia streaming services. IADIS International Journal on WWW/Internet. ISSN 1645-7641. 10(1), s. 105–121. Fulltekst i vitenarkiv Vis sammendrag

  The popularity of multimedia streaming services is rapidly increasing. In-depth knowledge of the users’ behaviour is one of the cornerstones of delivering optimal Quality of Experience in such services. In this paper, we present the results of three studies that investigate the patterns of users’ behaviour in Spain, Sweden, and Norway. Based on an analysis of the network traffic data and questionnaires from more than 270000 individual users and households, we identified user accesses over time as well as the users’ habits, preferences, and motivations. Our results show the stability of users’ behaviour across the countries and over time and the differences among the users and access types. The insights obtained in this study might provide valuable inputs for the design of future network management systems and multimedia streaming services.

• Lüders, Marika (2012). Organizational requirements in open service innovation. I Følstad, Asbjørn; Ståhlbröst, Anna; Esbjörn, Ebbesson & Svensson, Jesper (Red.), Innovation through Social Media : ISM 2012 workshop proceedings, Oslo, Norway, December 3, 2012. Akademika forlag. ISSN 9788232100880. s. 41–49. Fulltekst i vitenarkiv Vis sammendrag

  Open innovation software is regarded as valuable for involving users and stakeholders in service innovation. This paper discusses findings from a qualitative study where nine middlemanagers in a large service-company were interviewed about their experiences of an open innovation portal within their company. Results show that realizing the benefits of open innovation software demands: (1) that users see the value of participating; (2) an elaborate and reliable method for idea and innovation management; and (3) a strategy for leveraging the added value of networked innovation.

• Karahasanovic, Amela; Brandtzæg, Petter Bae; Lüders, Marika; Pelt, Michiel & Broeck, Marc Van Den (2012). Designing collaborative writing applications for children. I Kommers, Piet; Isaías, Pedro & Bessis, Nik (Red.), Proceedings of the IADIS international conference. Web Based Communities and Social Media 2012, Lisbon, Portugal, July 19-21, 2012. IADIS Press. ISSN 9789728939724. s. 3–13. Fulltekst i vitenarkiv Vis sammendrag

  Online collaborative writing applications might motivate children to write together and thus stimulate their learning and crativity. Although a lot of research has been done on collaborative tools in the professional context, little has been known on collaborative writing for children. This paper investigates which user experience factors stimulate children to write together. An application for collabrative writing has been evaluated with 35 school children. Based on the results of this evaluation we give a list of recommendation for design of such applications.

• Lüders, Marika (2011). Why and how online sociability became part and parcel of teenage lief. I Consalvo, Mia & Ess, Charles (Red.), The Handbook of Internet Studies. Wiley-Blackwell. ISSN 9781405185882. s. 452–469. doi: 10.1002/9781444314861.ch22. Fulltekst i vitenarkiv Vis sammendrag

  During the last few years, personal and social media forms have blossomed online, attracting ever more users. Newsgroups, mailing lists, and MUDS (multiuser dungeons) in the 1980s and early 1990s were populated by a narrow segment of technologically interested Internet users. But email, instant messaging, blogs, photo- and video-sharing, and social network sites (SNSs) have become mainstream phenomena. In this chapter, (inter)personal tools for communication are labeled “personal media” to account for media forms that facilitate mediated interpersonal communication and personalized expressions (as a contrast to mass media) (see also Lüders, 2008 ). The success of online personal media seems to reflect a human willingness to embrace tools that support social interaction between offline meetings (just as we have previously embraced letters and telephones) (see Licoppe & Smoreda, 2005 ). Whereas diaries, letters, telephones, and snapshot photography are also examples of personal media, the focus here is on online personal media, as their networked qualities suggest important changes if compared to the historical significance of the analogue antecedents. These changes and the growing importance of online sociability, particularly among young users (as suggested by e.g. Henderson & Gilding, 2004 ; Lenhart et al., 2007 ; Lewis & Fabos, 2005 ; Ofcom, 2008

• Karahasanovic, Amela; Lüders, Marika; Terradillos, Elena; Alejandro, Maria; Rodríguez, Juan & Núñez, Jose M [Vis alle 7 forfattere av denne artikkelen] (2011). Insight in usage of multimedia streaming services, Proceedings of the IADIS International Conferences Web Based Communities and Social Media 2011 Collaborative Technologies 2011 Internet Applications and Research 2011. IADIS Press. ISSN 9789728939403. s. 127–134. Fulltekst i vitenarkiv Vis sammendrag

  Popularity of multimedia streaming services is rapidly increasing. In-depth knowledge of users’ behaviour is one of the cornerstones of delivering an optimal QoE of such services. In this paper we present the results of three studies that investigate patterns of users’ behaviour in Spain, Sweden, and Norway. Based on the analysis of the network traffic data and questionnaires from more than 270000 of individual users and households, we identified user accesses over time, as well as users’ habits, preferences, and motivations. Our results indicate the stability of users’ behaviour across the countries and over the time and differences among the access types. Insights obtained in this study might provide valuable input for the design of future network management systems and multimedia streaming services.

Se alle arbeider i NVA

• Lüders, Marika; Andreassen, Tor W.; Clatworthy, Simon & Hillestad, Tore (2017). Innovating for Trust. Edward Elgar Publishing. ISBN 9781785369476. 448 s. Fulltekst i vitenarkiv
• Hannemyr, Gisle; Liestøl, Gunnar; Lüders, Marika & Rasmussen, Terje (2015). Digitale Medier. Teknologi, anvendelser og samfunn. Universitetsforlaget. ISBN 9788215025025. 217 s. Fulltekst i vitenarkiv

Se alle arbeider i NVA

• Sundet, Vilde Schanke; Kanestrøm, Jorunn & Lüders, Marika (2025). Universitetspodden: Er dagens tenåringer en tapt generasjon for norske medier? [Radio]. Universitetspodden. Fulltekst i vitenarkiv Vis sammendrag

  Ungdom bruker helst globale plattformer som Youtube og Tiktok. Det får konsekvenser for den norske mediebransjen, som kjemper for å gjøre seg relevant. I samtalen: Medieviterne og forskerne Vilde Schanke Sundet fra Oslo Met og Marika Lüders fra Universitetet i Oslo. Programleder er Jorunn Kanestrøm.

• Lüders, Marika & Sundet, Vilde Schanke (2025). Hvordan nå TikTok-generasjonen med norsk medieinnhold? Fulltekst i vitenarkiv Vis sammendrag

  Unge scroller på TikTok og sluker internasjonale strømmeserier. Det gjør kampen om deres oppmerksomhet tøffere enn noensinne. De er storforbrukere av medier, men ikke nødvendigvis norske eller redaksjonelle. Kan nasjonale medieaktører som NRK vinne tilbake den "tapte mediegenerasjonen"?

• Lüders, Marika (2024). Media-saturated teen lives. No space or time for non-media moments (and being bored)? Fulltekst i vitenarkiv
• Lüders, Marika & Sundet, Vilde Schanke (2024). Exploring screen entertainment from a combined industry-youth perspective. Fulltekst i vitenarkiv
• Lüders, Marika (2024). Den globale mediegenerasjonen! Er norsk audiovisuelt innhold i det hele tatt interessant for dagens unge? Fulltekst i vitenarkiv Vis sammendrag

  Dagens unge har vokst opp i et globalt medielandskap, og konkurransen om de unges oppmerksomhet har aldri vært større. Nasjonale medieorganisasjoner utfordres på to fronter: unge synes å foretrekke globale strømmetjenester som Netflix og Disney+ og innhold produsert av innholdsskapere på plattformer som Instagram, TikTok og YouTube. I dette innlegget, presenterer Lüders hovedfunn fra forskningsprosjektet Global Natives om norske tenåringers medieopplevelser: er norsk audiovisuelt innhold i det hele tatt interessant for dagens unge? 

• Lüders, Marika (2024). Kortfattet og rikt om mediebruk og mobilens plass i dagliglivet. Norsk medietidsskrift (NMT). ISSN 0804-8452. doi: 10.18261/nmt.31.1.7. Fulltekst i vitenarkiv
• Sundet, Vilde Schanke & Lüders, Marika (2024). The platformisation of youth entertainment. Fulltekst i vitenarkiv
• Lüders, Marika (2023). Experience machines for well-being? Teens as audiences on TikTok, YouTube and Instagram. Fulltekst i vitenarkiv
• Lüders, Marika (2023). Who are the global natives? Where are they in the media landscape? Fulltekst i vitenarkiv
• Lüders, Marika (2022). Media entertainment experiences among youth on global platforms. Fulltekst i vitenarkiv Vis sammendrag

  The media and platforms taken for granted by those born since the turn of the millennium are often interpreted as causing unprecedented competition for national and legacy players in the field of media entertainment. Accordingly, notions such as “lost generation” signal how legacy media perceive re-engagement with youth audiences as core to their future existence. In this talk I will first address how the notion of youth as a lost generation serves a strategic function in the media entertainment sector by legitimating actions. I will next report from how we study teens’ media entertainment experiences in the research project “Global Natives? Serving young audiences on global platforms”. By enquiring the media entertainment experiences of youth as constituted by content produced by legacy media and what is often termed “social media entertainment”, we hope to advance knowledge on youth as a media generation

• Lüders, Marika (2022). Entertainment across boundaries? A repertoire study of media use among Norwegian teens. Fulltekst i vitenarkiv
• Lüders, Marika (2022). Streaming media: content libraries, structuring of content, audience agency. Fulltekst i vitenarkiv
• Sundet, Vilde Schanke & Lüders, Marika (2022). The 'adoption' of personally branded media players in the Norwegian television industry. Fulltekst i vitenarkiv
• Sundet, Vilde Schanke & Lüders, Marika (2022). Young people are on YouTube: Industry notions on streaming and youth as a new media generation. Fulltekst i vitenarkiv
• Lüders, Marika (2021). The social space of TV-streaming: investigating on-demand viewing and programme preferences. Fulltekst i vitenarkiv
• Andersen, Mads Møller & Lüders, Marika (2021). Streaming media. Production, interfaces, content and users. Mediekultur. ISSN 0900-9671. 37(70), s. 1–11. doi: 10.7146/mediekultur.v37i70.126152. Fulltekst i vitenarkiv
• Lüders, Marika (2021). Om forskning og datadeling i en global mediekultur. Fulltekst i vitenarkiv Vis sammendrag

  Innledning til panelsamtale "Deling som default, hva skjer med forskningsprosessen?"

• Sundet, Vilde Schanke & Lüders, Marika (2021). Unge som innfødte i en global mediekultur. Fulltekst i vitenarkiv Vis sammendrag

  Mediehverdagen til norske tenåringer domineres i stor grad av globale plattformer som YouTube, Snapchat, TikTok og Netflix. Ser vi konturene av en «tapt» generasjon for norske medier? Og hva betyr i så fall det for unge selv, mediebransjen og den politiske styringen av mediene? Nytt forskningsprosjekt skal studere global ungdomskultur og globale underholdningsmedier.

• Lüders, Marika & Dæhlen, Marte (2020). Skal artister slutte å lage album? [Internet]. Forskning.no. Fulltekst i vitenarkiv
• Lüders, Marika & Marte, Dæhlen (2020). Slik vil vi ha lydbøkene våre. [Journal]. Forskning.no. Fulltekst i vitenarkiv
• Lüders, Marika; Colbjørnsen, Terje & Sundet, Vilde Schanke (2019). The streaming super user: Profiling heavy streaming users and their motivations across media industries. Fulltekst i vitenarkiv
• Lüders, Marika (2019). Convenience trumps algorithms: predicting continued intention to use music streaming services. Fulltekst i vitenarkiv
• Sundet, Vilde Schanke & Lüders, Marika (2019). Fremtidens strømmelandskap i Norge. [Radio]. NRK P2. Fulltekst i vitenarkiv Vis sammendrag

  To gigantselskap kaster seg inn i kampen om våre TV-vaner denne høsten - både Apple og Disney lanserer egne strømmetjenester. Hvordan vil det se ut?

• Lüders, Marika (2018). Music and the Internet. I Warf, Barney (Red.), The SAGE Encyclopedia of the Internet. Sage Publications. ISSN 9781473926615. s. 653–655. doi: 10.4135/9781473960367.n188. Fulltekst i vitenarkiv
• Lüders, Marika (2018). Offers You Can’t Refuse? Customer-Retention for Subscription-based Streaming Service. Fulltekst i vitenarkiv
• Lüders, Marika (2017). Fremtidens TV-vaner. Intervju på radioprogrammet Pål igjen! [Radio]. NRK P1. Fulltekst i vitenarkiv
• Lüders, Marika (2017). Audience taste cultures and streaming media services. Fulltekst i vitenarkiv
• Brandtzæg, Petter Bae; Lüders, Marika & Følstad, Asbjørn (2017). HOW TO UNDERSTAND TRUST IN NEWS MEDIA – A THEORETICAL MODEL. Fulltekst i vitenarkiv Vis sammendrag

  Trust in news media is critical in the everyday workings of a living democracy. However, several studies indicate that this trust is low or dwindling. Little is also known about how to understand and measure trust in this new and multifaceted media landscape. The objective of this paper is, therefore, to develop a theoretical model for understanding the components and nature of trust in news media, and show how professionals can use this model to predict and evaluate trust. The model is a modified version of Mayer, Davis, and Schoorman’s (1995) well-known model of interpersonal trust in organizations. Their model was one of the first to conceptualize trust as a dynamic and multidimensional concept, where trust is seen as particularly relevant for circumstances characterized by perceived risk. Due to significant changes in patterns of news consumption, we acknowledge and study how trust and trust antecedents vary across news organizations and different social contexts. In addition, our model of trust address a digital context with increasingly fragmented news media outlets, user groups, and changing media habits. The purpose of the proposed theoretical model is to adequately reflect citizen-diversity with factors determining specific "news media user types", and subsequently be able to examine user types as a moderating construct on trust and the trust antecedents. We address three different layers of factors that are likely to determine the type of news media users, such as individual attitudes or political preference, social or organizational networks, and culture or society.

• Brandtzæg, Petter Bae & Lüders, Marika (2016). Messy Contexts: A Theory of Time Collapse in Social Media. Fulltekst i vitenarkiv
• Brandtzæg, Petter Bae; Haugstveit, Ida Maria; Lüders, Marika & Følstad, Asbjørn (2015). Participation barriers to youth civic engagement in social media. Fulltekst i vitenarkiv
• Lüders, Marika (2015). Journalistikkens flyktige kilder: verdier, praksiser og utfordringer. Norsk medietidsskrift (NMT). ISSN 0804-8452. 22(1). Fulltekst i vitenarkiv
• Brandtzæg, Petter Bae & Lüders, Marika (2015). A suggested framework for online sharing practices. Fulltekst i vitenarkiv Vis sammendrag

  When designing for sharing online we need to gain a better understanding of what kinds of sharing practices that exists online, and how these sharing practices means in respect to differences in motivation and demands up on the giver versus the receiver. This paper explores the possibilities to develop a preliminary framework to; 1) understand the different sharing practices online and; 2) to provide a distinction between the receiver and the giver in regard to both motivations and demands in the sharing economy. The latter points to the fact that the different sharing practices online mainly focus on the person or group who holds the content or artefact to be shared (the giver). We also suggest that we should focus on the audience of the sharing practice. The other side of these sharing processes, the receiver of the content or artefact and the audience, has been largely ignored in the literature of sharing economy. Future directions and research challenges are discussed.

• Lüders, Marika (2015). Researching social media: Confidentiality, anonymity and reconstructing online practices. I Fossheim, Hallvard & Ingierd, Helene C. (Red.), Internet Research Ethics. Cappelen Damm Akademisk. ISSN 9788202480356. s. 77–97. Fulltekst i vitenarkiv
• Lüders, Marika (2015). På sosial oppdagelsesferd i strømmetjenestenes musikkunivers? Norsk medietidsskrift (NMT). ISSN 0804-8452. 22(2). Fulltekst i vitenarkiv
• Lüders, Marika; Haugstveit, Ida Maria & Følstad, Asbjørn (2015). Designing green consumption services for the mass market. Fulltekst i vitenarkiv Vis sammendrag

  We live in a time of increasing environmental awareness. For decades, the limits to growth in production and consumption at the expense of finite global resources have been addressed at a high political level. Yet, we seem challenged both to check this growth pattern and to deal with its environmental consequences. There is a lack in large-scale uptake of environmentally friendly consumption patterns, something that is particularly striking given the growing availability of green alternatives. Catchphrases such as collaborative consumption and the sharing economy epitomize the expected turn to sharing services and consumer-to-consumer (C2C) marketplaces. Nevertheless, the effect of these services on consumers' consumption patterns is nowhere near enough to check, for example, the growth in the consumption of new products. Within the field of service design, it is argued that environmental challenges may be perceived as design challenges. In this paper, we will explore how the design of services can help reduce the environmental impact of consumption. We will in particular consider services for C2C reselling and sharing which, while promising, still remain niche services either in the sense of being taken up by only a small proportion of the consumer market or in the sense of being used only infrequently by the majority of its users. While some niche services are truly valuable as lighting house examples of the feasibility and potential benefits of C2C sharing and reselling, the impact of these services is small compared to the impact of mass market services. Therefore, we argue that the key design challenge is to transform such niche services to mass-market services, where C2C sharing and reselling is considered the default option for mass market consumption. Hence, effort needs to be made not to make these services attractive for environmentally aware consumers, but to move them from their current status as niche phenomena to true mass market phenomena. To expand on this argument, we make a brief review of the literature on customer experience to explore market mechanisms that may enable such a transition for current reselling and sharing services. In the current literature on sustainable services, it is shown that a major barrier for increased use of such services is that they are often perceived as having lower functional or experiential value than that of non-green alternatives, for example being more expensive, less accessible, or more cumbersome to use. Because of this, we will explore how an increased consideration of the functional and experiential value of sustainable services may facilitate their transition from niche to mass market services. Following the literature review, we will present brief case descriptions of two such services, both associated with a research project on sustainable consumption. The first of these services, an online service for C2C reselling of used goods, is an example of how the value proposition of C2C marketplaces may be improved. The second, a company that buys discarded mobile phones and tablet computers and resells these on the second-hand market, is an example of the challenge of trust when reusing ICT. The cases and literature review is based on research conducted within the Conserve and Consume project (2014-2018; https://conserveandconsume.wordpress.com/).

• Lüders, Marika; Gjevjon, Edith L Roth & Haugstveit, Ida Maria (2014). Becoming old in an always-on culture: the social value of digital communication for elderly. Fulltekst i vitenarkiv
• Brandtzæg, Petter Bae; Lüders, Marika; Spangenberg, Jochen; Rath-Wiggins, Linda & Følstad, Asbjørn (2014). Social media as a trustworthy news source: Exploring journalists’ working practices concerning social media. Fulltekst i vitenarkiv Vis sammendrag

  Social media are increasingly used as a news source by journalists all over the world. To ensure credibility and gain the public’s trust, the verification of social media content and sources is critical to journalists and news organisations. We report on findings from qualitative interviews conducted with 24 journalists working with social media in major news organizations in Europe. We identified five working practices concerning the verification of social media content and sources. Further, we found that fast-paced news publishing in an environment with information overload is perceived as a key challenge for journalists. To avoid trade-offs between verification and fast-paced publishing, journalists need efficient and easy-to-use support both in the verification process and in structuring and organising an overwhelming amount of social media content. Our findings contribute new knowledge on journalists' social media working practices and suggest user requirements for future innovations in tools to support the verification of social media content.

• Lüders, Marika; Brandtzæg, Petter Bae & Heim, Jan (2014). Vil - vil ikke": Årsaker og motiver til at eldre ikke bruker sosiale medier, Festskrift til Ivar A. Bjørgens 80-årsdag. NTNU Psykologisk institutt. ISSN 9788280940162. s. 13–32. Fulltekst i vitenarkiv
• Lüders, Marika (2013). Må bestemor bruke Facebook? Fulltekst i vitenarkiv
• Lüders, Marika & Ekern, Lise (2013). Blogg og private tekster på Internett - ikke til fri bruk for forsker. [Journal]. Forskningsetikk. Fulltekst i vitenarkiv Vis sammendrag

  Forskningsetikk, 13 (1): 14-15

• Lüders, Marika (2013). Hva betyr en Like? [Radio]. NRK, P2. Fulltekst i vitenarkiv Vis sammendrag

  Har vi et ansvar og medansvar når vi liker saker på nettet/Facebook? Intervju på Radioselskapet

• Lüders, Marika (2013). Sosiale medier og enkeltindividet - konfidensialitet, anonymisering og rekonstruering av nettpraksiser. Fulltekst i vitenarkiv
• Lüders, Marika (2013). Open service innovation. Innovation through open innovation systems. Fulltekst i vitenarkiv
• Lüders, Marika (2013). Insta-barn. [Journal]. Morgenbladet. Fulltekst i vitenarkiv Vis sammendrag

  Vi taster og trykker og viser frem våre lykkelige familier på Instagram og Facebook. Noen mener vi fratar barna våre retten til å forme sin digitale identitet. Slapp av, mener andre.

• Lüders, Marika (2013). Anmeldelse av Ida Aalen "En kort bok om sosiale medier. Norsk medietidsskrift (NMT). ISSN 0804-8452. 20(2), s. 190–193. Fulltekst i vitenarkiv
• Lüders, Marika (2013). Anmeldelse av Bernard Enjolras, Rune Karlsen, Kari Steen-Johnsen og Dag Wollebæk: Liker - liker ikke. Sosiale medier, samfunnsengasjement og offentlighet. Sosiologisk Tidsskrift. ISSN 0804-0486. 21(4), s. 409–411. Fulltekst i vitenarkiv
• Lüders, Marika (2012). Internet Research Ethics: Notes from the Field. Fulltekst i vitenarkiv
• Lüders, Marika (2012). Hvordan lykkes i demokrati 2.0 verden? Fulltekst i vitenarkiv Vis sammendrag

  Sosiale medier har skapt endringer i det politiske systemet: terskelen for å ta kontakt med politikere som blogger og twitrer og er på Facebook er litt lavere. Politiske pressgrupper dannes og mobiliseres. Politiske partier forsøker å involvere egne medlemmer og velgere i politiske prosesser. I forskningsprosjektet NETworked Power studeres Arbeiderpartiets bruk av sosiale medier, og Marika Lüders vil diskutere deltakerdemokratiske #wins og #fails basert på analyser av partimedlemmer og “vanlige folks” erfaringer.

• Lüders, Marika (2012). Internett = Mer makt til folket? Fulltekst i vitenarkiv
• Lüders, Marika (2012). Organizational requirements in open service innovation. Fulltekst i vitenarkiv Vis sammendrag

  Open innovation software is regarded as valuable for involving users and stakeholders in service innovation. This paper discusses findings from a qualitative study where nine middlemanagers in a large service-company were interviewed about their experiences of an open innovation portal within their company. Results show that realizing the benefits of open innovation software demands: (1) that users see the value of participating; (2) an elaborate and reliable method for idea and innovation management; and (3) a strategy for leveraging the added value of networked innovation.

• Pettersen, Lene & Lüders, Marika (2011). Sosial programvare = Samarbeid + X. Fulltekst i vitenarkiv
• Lüders, Marika (2011). Being There Together: Social Interaction in Virtual Environments. New Media & Society. ISSN 1461-4448. 13(7), s. 1204–1206. Fulltekst i vitenarkiv
• Lüders, Marika (2011). Social media - the next five years: Innovation, collaboration and knowledge sharing. Fulltekst i vitenarkiv
• Lüders, Marika & Følstad, Asbjørn (2011). Political communication revitalized? Experiences from MyLabourParty. Fulltekst i vitenarkiv
• Lüders, Marika & Følstad, Asbjørn (2015). Kunde-til-kunde gjenbrukstjenester i Norge. Status og markedspotensial. SINTEF Digital. ISSN 9788214061277. Fulltekst i vitenarkiv Vis sammendrag

  Denne rapporten oppsummerer resultatene fra surveyundersøkelsen som ble gjennomført i august 2015 for å undersøke status og markedspotensial for kunde-til-kunde gjenbrukstjenester i Norge. Surveyen er besvart av 807 landsrepresentative respondenter fra Norstats Internettpanel. Per i dag er nettbaserte gjenbrukstjenester mest populære blant voksne mennesker i 30- og 40-årene med hjemmeværende barn. For å utvide markedspotensialet for større deler av befolkningen anbefales følgende: Utnytt den sterke appellen tjenestene har for å bli kvitt ting man ikke lenger trenger. Legg til rette for mer automatiserte, men likevel trygge transaksjoner. Vurder å utvikle personaliserte anbefalinger basert på likes/hjerter og følgefunksjoner for å hjelpe forbrukere å finne tingene de er interessert i. For forbrukere både som selgere og kjøpere er videre både tillit og sosial påvirkning viktig for fremtidige intensjoner om bruk av slike tjenester. Oppdragsgiver: Norges forskningsråd, BIA-programmet

• Lüders, Marika (2011). Seniorer og sosiale medier. SINTEF Digital. ISSN 9788214049763. Fulltekst i vitenarkiv Vis sammendrag

  Målsetningen med studien Seniorer og sosiale medier er å undersøke bruksmønstre for sosiale medier blant seniorer (alder 55+). Rapporten er utarbeidet på bakgrunn av 899 respondenter. Utvalget er gjort ved selvseleksjon, og resultatene er derfor ikke representative for seniorer generelt. 53 prosent av respondentene har brukt Facebook. Andre tjenester blir benyttet av svært få respondenter. Manglende interesse, behov, kunnskap og tid oppgis oftest som grunner til ikke å bruke sosiale medier. Ikke-brukere kan videre deles inn i tre grupper: 1) seniorer som er kritiske til sosiale medier; (2) seniorer som ikke opplever sosiale medier som relevante; og (3) seniorer som gjerne vil bruke sosiale medier, men som ikke opplever at de har kompetanse til det. I studien er det gjennomført en akseptanalyse. Denne viser at oppfattet nytte/verdi er den faktoren som har størst betydning for hvorvidt seniorer ønsker å bruke eller allerede bruker, sosiale medier. Tillit mht. personvern er også viktig. Oppdragsgiver: Norges Forskningsråd, VERDIKT-programmet

• Følstad, Asbjørn; Lüders, Marika & Johannessen, Marius Rohde (2011). Engasjement på Mitt Arbeiderparti. SINTEF Digital. ISSN 9788214049831. Fulltekst i vitenarkiv Vis sammendrag

  Denne rapporten presenterer funn fra en undersøkelse av hvordan Arbeiderpartiet best mulig kan engasjere medlemmer og andre interesserte gjennom lokallagssonerlagsoner på Mitt Arbeiderparti. Det primære datagrunnlaget er intervjuer med 11 lokallagsbrukere av Mitt Arbeiderparti. I tillegg har vi gjennomført intervjuer med intervjuet soneansvarlige i tre soner, samt gjennomført nettverksanalyser og sjangeranalyser basert på innholdet i tre soner. Resultatene viser at den viktigste rollen for Mitt Arbeiderparti spiller en pr. i dag er sentral og viktig rolle som informasjonskanal. Deltagerne Brukerne forventer å finne relevant og oppdatert informasjon om Arbeiderpartiets politikk på nettsidene, og opplever at Mitt Arbeiderparti har en særlig viktig intern-politisk funksjon. Mitt Arbeiderparti er bygget opp som et sosialt nettsted, men deltagerne deltar i liten grad med egne kommentarer og innspill. Lav aktivitet skyldes blant annet at lokallagssonene i liten grad inviterer og inspirerer til debatt, samt at deltagerne ikke helt vet hvor de kan delta med egne innlegg. Både i Det er betydelige navigasjonsutfordringer både i forhold til informasjon og aktiv deltagelse. Oppdragsgiver: Norges Forskningsråd, VERDIKT-programmet

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