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Petter Bae Brandtzæg

Image of Petter Bae Brandtzæg
Phone +47 22 85 04 10
Mobile phone 92806546
Room 468
Available hours Tuesday (11:00-16:00)
Username
Visiting address Forskningsparken
Postal address Postboks 1093 Blindern 0317 Oslo

Academic interests

Professor in media innovations at the University of Oslo and Chief Scientist at SINTEF Digital. His research focuses on the use, motivations, and societal impact of new media technologies, including generative artificial intelligence (AI) and social media. 

Currently the project leader for "An-AI-Powered Society" and "The AI Democracy Research Group", two research initiatives examining how generative AI influences free speech and democracy in society.

His research has garnered attention from international media outlets such as The Atlantic, The New York Times, WIRED, CNET, The Guardian, Le Monde, and ACM News.

For all publications and citations - see Google Scholar profile.

Courses taught

JOUR4200 - Journalistikkforskning: Teoretiske perspektiver (Master) 2019

MEVIT3350/4350 - Media and Politics 2018

MEVIT4311 - Media Innovations and generative AI (Master), 2019, 2021, 2023, 2024 

MEVIT1300 - Journalistikk, makt og mediebruk 2019

MEVIT2113 - Politisk kommunikasjon, Spring 2021 and 2022 (Bachelor)

Background

Recently been featured among the world's top 2% scientists list, according to a Standford University study.  

Worked on various national and international research projects (e.g. SocialHealthBots, REVEAL, CitiSense, EuKidsOnline, i2i, Citizen Media).

Visiting scholar:  New York University in 2010.

Education: Ph.D. in Media and Communication Studies, University of Oslo (2012) and M.Sc. in Psychology at Norwegian University of Science and Technology (2000). 

Master in Innovation Management in a Global Business Perspective, Norwegian Business School (2014).

Awards

Appointments

  • 2024-2025: Member of The EASL–Lancet Commission on liver health in Europe
  • 2023-2024: Member of National AI-expert group, Norwegian Research Council. 
  • 2022-2023: Expert panel member Swedish Research Council
  • 2021-2022: Expert panel member Starting Grant 2021 Evaluation (ERC-2021-StG), European Research Council
  • 2018-present: Editorial board Journal of Computer-Mediated Communication 
  • 2018-present: Director of the Centre for Research on Media Innovations (CRMI) (IMK, UiO)
  • 2019-2023: Research director - Department of Media and Communication, UiO
  • 2020-2023: PhD-leader - Department of Media and Communication, UiO
  • 2017-2025: Deputy member of Personvernsnemda (Privacy tribunal). Ministry of Local Government and Modernisation
  • 2018-2020: Editorial board Nytt Norsk Tidsskrift
  • 2016-2017: Member of the National working group on Open Access to Research. Ministry of Education and Research
  • 2016-2020:  Advisory board on gender balance in science. The Norwegian Research Council

Positions held

  • Professor in Media Innovations at the Department of Media and Communication, University of Oslo, Norway.   
  • Chief Scientist at SINTEF, Sustainable Communication Technologies (in Oslo, Norway).

Partners

CAIR - Center for Artificial Intelligence Research

Tags: Artifical intelligenc, Chatbots, Social media, Journalism, Facebook, Privacy, Algorithms, Artifical Intelligence, Social media

Publications

  • Skjuve, Marita; Larsen, Anna Grøndahl; Følstad, Asbjørn & Brandtzæg, Petter Bae (2026). Beyond utility: Relational conflicts in human–AI relationships. International Journal of Human-Computer Studies. ISSN 1071-5819. 216. doi: 10.1016/j.ijhcs.2026.103883. Full text in Research Archive
  • Brandtzæg, Petter Bae & Wang, Xi (2026). When AI speaks: user imaginaries of generative AI and freedom of expression. AI & Society: Knowledge, Culture and Communication. ISSN 0951-5666. doi: 10.1007/s00146-026-03188-2. Full text in Research Archive
  • Brandtzæg, Petter Bae; Alvestad, Silje Susanne; Kunst, Jonas R. & Følstad, Asbjørn (2026). Professional and community-based fact-checking show different strengths, but neither performs strongly across trust, scalability, and impact. Harvard Kennedy School Misinformation Review. 7(4), p. 1–27. doi: 10.37016/mr-2020-206. Full text in Research Archive
  • Karlsen, Tom Hemming; Hutchinson, Sharon J.; Zelber-Sagi, Shira; Carrieri, Patrizia; Negro, Francesco & Lim, Aaron G. [Show all 48 contributors for this article] (2026). Implementing sustainable liver health in Europe: a second EASL–Lancet Commission. The Lancet. ISSN 0140-6736. 407(10541), p. 1825–1890. doi: 10.1016/S0140-6736(26)00138-8. Full text in Research Archive
  • Brandtzaeg, Petter Bae; skjuve, Marita & Følstad, Asbjørn (2026). AI aversion? Effects of author disclosure on young people’s perceptions of mental health advice. Cyberpsychology: Journal of Psychosocial Research on Cyberspace. 20(2). doi: 10.5817/cp2026-2-1. Full text in Research Archive
  • Kunst, Jonas R.; Obaidi, Milan; Gollwitzer, Anton; Brandtzæg, Petter B.; Hinrichs, Yannic & Saini, Neha [Show all 7 contributors for this article] (2026). Intelligent Systems, Vulnerable Minds: A Framework for Radicalization to Violence in the Age of AI. Personality and Social Psychology Review. ISSN 1088-8683. doi: 10.1177/10888683261430089. Full text in Research Archive
  • skjuve, Marita; Følstad, Asbjørn & Brandtzæg, Petter Bae (2026). ChatGPT as a mental health advisory service: Comparing evaluations from youth and health professionals. Digital Health. 12. doi: 10.1177/20552076261427447. Full text in Research Archive
  • Ahuvia, Aaron; Brandtzæg, Petter Bae; Koles, Bernadett; Pagani, Margherita; Malhotra, Arvind & Izberk-Bilgin, Elif [Show all 9 contributors for this article] (2025). Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self. Journal of Macromarketing. ISSN 0276-1467. doi: 10.1177/02761467251398717. Full text in Research Archive
  • Følstad, Asbjørn & Brandtzæg, Petter Bae (2025). Risk Society and AI: Understanding Trustworthy AI at a Societal Level. In Feng, K. J. Kevin (Eds.), Sociotechnical AI Governance. Opportunities and Challenges for HCI: CHI 2025 Workshop @ Yokohama, Japan, April 27, 2025. GitHub Pages. doi: https:/chi-staig.github.io/papers/submission8.pdf. Full text in Research Archive
  • Skjuve, Marita; Følstad, Asbjørn; Dysthe, Kim Kristoffer; Brænden, Astrid Irene; Boletsis, Costas & Brandtzæg, Petter Bae (2025). Unge og helseinformasjon: ChatGPT vs. fagpersoner. Tidsskrift for velferdsforskning. ISSN 0809-2052. 27(4), p. 1–17. doi: 10.18261/tfv.27.4.2. Full text in Research Archive
  • Brandtzæg, Petter Bae; Skjuve, Marita & Følstad, Asbjørn (2025). AI Individualism: Transforming Social Structures in the Age of Social Artificial Intelligence. In Hacker, Philipp (Eds.), Oxford Intersections: AI in Society. Oxford University Press. ISSN 9780198945215. doi: 10.1093/9780198945215.003.0099. Full text in Research Archive
  • Brandtzæg, Petter Bae; skjuve, Marita & Følstad, Asbjørn (2025). Emerging AI individualism: how young people integrate social AI into everyday life. Communication and Change (C&C). 1. doi: 10.1007/s44382-025-00011-2. Full text in Research Archive
  • Skjuve, Marita; Brandtzæg, Petter Bae & Følstad, Asbjørn (2024). Why do people use ChatGPT? Exploring user motivations for generative conversational AI. First Monday. 29(1). doi: 10.5210/fm.v29i1.13541. Full text in Research Archive
  • Brandtzæg, Petter Bae; skjuve, Marita & Følstad, Asbjørn (2024). Understanding Model Power in Social AI. AI & Society: Knowledge, Culture and Communication. ISSN 0951-5666. 40, p. 2839–2849. doi: 10.1007/s00146-024-02053-4. Full text in Research Archive
  • Brandtzæg, Petter Bae; You, Yukun; Wang, Xi & Lao, Youcong (2023). “Good” and “Bad” Machine Agency in the Context of Human-AI Communication: The Case of ChatGPT. In Degen, Helmut; Ntoa, Stavroula; Moallem, Abbas & Salvendy, Gavriel (Ed.), HCI International 2023 – Late Breaking Papers. HCII 2023. Springer. ISSN 9783031480577. p. 3–23. doi: 10.1007/978-3-031-48057-7_1. Full text in Research Archive
  • Skjuve, Marita; Følstad, Asbjørn & Brandtzæg, Petter Bae (2023). A Longitudinal Study of Self-Disclosure in Human–Chatbot Relationships. Interacting with computers. ISSN 0953-5438. 35(1), p. 24–39. doi: 10.1093/iwc/iwad022. Full text in Research Archive
  • Dysthe, Kim Kristoffer; Røssberg, Jan Ivar; Brandtzæg, Petter Bae; skjuve, Marita; Haavet, Ole Rikard & Følstad, Asbjørn [Show all 7 contributors for this article] (2023). Analyzing User-Generated Web-Based Posts of Adolescents' Emotional, Behavioral, and Symptom Responses to Beliefs About Depression: Qualitative Thematic Analysis. Journal of Medical Internet Research (JMIR). ISSN 1439-4456. 25. doi: 10.2196/37289. Full text in Research Archive
  • Dysthe, Kim Kristoffer; Røssberg, Jan Ivar; Brandtzæg, Petter Bae; skjuve, Marita; Følstad, Asbjørn & Haavet, Ole Rikard [Show all 7 contributors for this article] (2023). The Depressed Teenage Brain: Chatbot Psychoeducation. Mayo Clinic proceedings. ISSN 0025-6196. 1(3), p. 334–342. doi: 10.1016/j.mcpdig.2023.03.008. Full text in Research Archive

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Published Aug. 21, 2018 9:15 AM - Last modified Jan. 7, 2025 11:10 PM

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