Vilde Schanke Sundet

• Sundet, Vilde Schanke (2021). Provocation: Why I want to talk television with global platform representatives. Critical Studies in Television. ISSN 1749-6020. 16(4). doi: 10.1177/17496020211044918. Vis sammendrag

  Interviews with industry workers and decision-makers is a critical method in television studies. Yet, one group of informants proves particularly hard to access—representatives from global media platforms. Why is it so hard to get interviews with global platform representatives, and what does the lack of access do to our research and scholarly debate?

• Ihlebæk, Karoline Andrea & Sundet, Vilde Schanke (2021). Global platforms and asymmetrical power: Industry dynamics and opportunities for policy change. New Media & Society. ISSN 1461-4448. s. 1–18. doi: 10.1177/14614448211029662. Fulltekst i vitenarkiv
• Sundet, Vilde Schanke & Colbjørnsen, Terje (2021). Streaming across industries Streaming logics and streaming lore across the music, film, television, and book industries. Mediekultur. ISSN 0900-9671. 37(70), s. 12–31. doi: 10.7146/mediekultur.v37i70.122425. Fulltekst i vitenarkiv Vis sammendrag

  This article explores streaming across the cultural industries, drawing on 39 interviews with CEO/top-level industry executives working in the Norwegian music, film, television, and book industries. We examine two broad questions: What do key industry players see as the main opportunities and challenges of streaming? To what extent do industry players compare with and learn from other industries when making sense of, and seeking solutions to, the main challenges? Drawing on theories of media industry logics and industry lore, the article identifi es a collective understanding of turmoil and uncertainty. While informants across industries form similar notions about the impact of streaming and emphasise the need to learn from other industries, solutions to challenges are typically sought within industryspecific frames. Our findings suggest that even if streaming is a cross-industrial trend, strategies are based on industry-specific logics and notions.

• Sundet, Vilde Schanke (2021). ‘Youthification’ of drama through real-time storytelling: A production study of blank and the legacy of SKAM. Critical Studies in Television. ISSN 1749-6020. 62(2), s. 145–162. doi: 10.1177/17496020211005311. Vis sammendrag

  This article explores the ‘youthification’ of television through real-time storytelling. It draws on a study of the online youth drama blank (2018–2019), NRK’s first follow-up after the hit show SKAM (2015–2017). It finds that real-time drama brings unique opportunities to broadcasters aiming to reconnect with younger audiences, but also substantial challenges. This insight is essential, as previous studies have highlighted the format’s advantages while downplaying its problems and dilemmas. Furthermore, the article emphasises the continuous need for innovation in youth storytelling, especially at public service broadcasters with the mandate and ability to do so.

• Lüders, Marika & Sundet, Vilde Schanke (2021). Conceptualizing the Experiential Affordances of Watching Online TV. Television & New Media. ISSN 1527-4764. s. 1–17. doi: 10.1177/15274764211010943. Fulltekst i vitenarkiv Vis sammendrag

  This article investigates the experiential affordances of watching online TV as outcomes of the material underpinnings of online TV and the actions taken by viewers. Potential experiential changes derive from how online TV services can be considered libraries of content affording self-scheduling action possibilities. Such changes need to be situated in the slow-to-change conditions of television viewing. We draw on a qualitative study of how viewers respond to the action possibilities and constraints of online TV services. We argue that potentials for individualized viewing are counterbalanced by television viewing as a social activity. Next, self-scheduling ties in with viewing as a deliberate action, appropriated to create experiences where attentiveness is tailored to what is narratively required. Finally, flow schedules are replaced with programed paths constraining the agency of viewers.

• Lüders, Marika; Sundet, Vilde Schanke & Colbjørnsen, Terje (2021). Towards streaming as a dominant mode of media use? A user typology approach to music and television streaming. Nordicom Review. ISSN 1403-1108. 42(1), s. 35–57. doi: 10.2478/nor-2021-0011.
• Sundet, Vilde Schanke & Petersen, Line Nybro (2020). Ins and outs of transmedia fandom: Motives for entering and exiting the SKAM fan community online. Poetics. ISSN 0304-422X. doi: 10.1016/j.poetic.2020.101510. Fulltekst i vitenarkiv Vis sammendrag

  This article investigates the motives for entering a digital fan community and becoming a fan for the first time—and, subsequently, leaving it again—by focusing on these fans’ main entry and exit points. It looks at the fan community following the Norwegian hit show SKAM (2015–17), which grew over its four seasons into a global cult phenomenon with viewers and fans of all ages from around the world. Empirically, the article draws on forty-seven interviews with Scandinavian SKAM fans between the ages of thirteen and seventy. Based on these interviews, the article presents a tripartite model through which fan motivations are located in the intersections among intrapersonal, social, and transmedial factors.

• Sundet, Vilde Schanke & Syvertsen, Trine (2020). From problem to solution? Why it is difficult to restrict the remit of public broadcasters. The International Journal of Cultural Policy. ISSN 1028-6632. doi: 10.1080/10286632.2020.1807522. Fulltekst i vitenarkiv Vis sammendrag

  This article discusses the conditions for making policy change, and, more precisely, factors explaining why policy change is often hard to achieve even when key policy actors explicitly throw their weight behind it. It draws on a comparative analysis of two specific review processes in Britain and Norway, addressing the future remits of the public service broadcasters BBC and NRK. In both cases, the processes were initiated by governments explicitly stressing the need for radical change, but ambitions were not met although some changes took place. The article combines theories of advocacy coalitions and multiple streams to discuss how key stakeholders within the two processes operated to promote and inhibit change by defining–and re-defining–problems and solutions.

• Sundet, Vilde Schanke (2020). Drama as Flagship Productions: Small-Nation Television and Digital Distribution. I Waade, Anne Marit; Redvall, Eva Novrup & Jensen, Pia Majbritt (Red.), Danish Television Drama. Global Lessons from a Small Nation. Palgrave Macmillan. ISSN 978-3-030-40797-1. s. 147–165. doi: https%3A/doi.org/10.1007/978-3-030-40798-8_8.
• Sundet, Vilde Schanke (2020). «Will it translate?» – SKAM som remake. I Halskov, Andreas; Højer, Henrik; Korsgard, Mathias Bonde; Larsen, Thomas Schwartz & Nielsen, Jakob Isak (Red.), Streaming for viderekomne: Fra Doggystyle til Black Mirror og The Jinx. VIA Film & Transmedia. ISSN 9788793709683.
• Andersen, Mads Møller & Sundet, Vilde Schanke (2019). Producing Online Youth Fiction in a Nordic Public Service Context. View : Journal of European Television History and Culture. ISSN 2213-0969. 8(16), s. 110–125. doi: 10.18146/2213-0969.2019.jethc179. Fulltekst i vitenarkiv Vis sammendrag

  This article investigates the conditions for making online youth fiction in a public service context at a time when young people increasingly are abandoning both legacy mass media and linear flow television to consume and share content online. The article’s starting point is the production of online youth fiction in two Nordic public service institutions, the Norwegian NRK and the Danish DR, and it discusses how digitisation and new competitors present both challenges and opportunities for institutions such as these. Furthermore, the article discusses the organisation of online youth fiction in both institutions and investigates how organisational strategies and production cultures come into play in each of these broadcasters’ early signature youth series: the widely popular online teen drama SKAM (NRK, 2015-2017) and the far less known youth series Anton 90 (DR, 2015). Our findings show that it was the pressure imposed by digitisation and new competitors that led these institutions to take new risks with their youth fiction production, changing their production patterns to make short-form drama series tailored to online streaming, and ultimately treating online youth fiction as a distinctly different task than “regular” fiction.

• Sundet, Vilde Schanke (2019). From ‘secret’ online teen drama to international cult phenomenon: The global expansion of SKAM and its public service mission. Critical Studies in Television. ISSN 1749-6020. doi: 10.1177/1749602019879856. Vis sammendrag

  This article addresses the production, distribution and global expansion of the online teen drama, SKAM/SHAME (2015–2017), produced by the Norwegian public service broadcaster NRK. The article combines perspectives on transmedia storytelling with production studies and studies of public service broadcasting to investigate the distinct production, publishing and promotion models underpinning SKAM, as well as its public service mission. Furthermore, it addresses SKAM’s transition from a ‘secret’ online teen drama targeting young Norwegians in season one to a global cult phenomenon with viewers and fans in all age groups and on all continents in seasons three and four and relates this expansion to recent shifts within the television industry.

• Petersen, Line Nybro & Sundet, Vilde Schanke (2019). Play moods across the life course in SKAM fandom. Journal of Fandom Studies (JFS). ISSN 2046-6692. 7(2), s. 113–131. doi: 10.1386/jfs.7.2.113_1. Vis sammendrag

  This article considers fans’ playful digital practices and focuses on the play moods that are co-constructed in online fan communities. We analyse how these play moods are negotiated across the life course for participating fans. Play moods are closely tied to the playful modes of fan practices, and by gaining a greater understanding of the moods that fans engage in at different stages of their life course we gain new insights into fan play as it relates to issues of age-related norms in fan communities. Specifically, this article analyses the Norwegian teenage streaming drama SKAM (Shame) (NRK, 2015–17), which was produced for a target audience of 16-year-old Norwegian girls but ended up capturing the hearts of people of all ages across Scandinavia and internationally. This study is based on interviews with 43 Scandinavian fans aged between 13 and 70. The participants were all active on social media (Facebook, Instagram, the show’s blog, etc.) while the show was on the air and the interviews offers insights into issues of age-appropriateness as it relates to fan practices. As such, fans ‘police’ both themselves and each other based on perceptions of age, while also engaging in practices that are by nature playful and may be considered subjectively and culturally ‘youthful’ or ‘childish’. The article combines theory of play and fan studies with a focus on the life course and cultural gerontology in order to highlight these tendencies in the SKAM fandom.

• Sundet, Vilde Schanke; Ihlebæk, Karoline Andrea & Steen-Johnsen, Kari (2019). Policy windows and converging frames: a longitudinal study of digitalization and media policy change . Media, Culture and Society. ISSN 0163-4437. s. 1–16. doi: 10.1177/0163443719867287. Fulltekst i vitenarkiv Vis sammendrag

  This study analyzes how media industry players have influenced media political solutions to digitalization, using data from the daily press and policy documents in the period from 1998 to 2017 as sources. It concentrates on two specific areas of media policy: public service broadcasting (PSB) and press subsidies. Based on a media policy field approach, this study identifies key collective frames and the players that promote them, and shows how policy windows are created. The study finds that there is strong continuity in terms of the basic frames used to discuss media policy and in the actors involved in creating collective frames, which means that the incumbents maintain their positions. Converging frames that include several industry problems are activated to an increasing degree to initiate and influence media policy actions.

• Steen-Johnsen, Kari; Sundet, Vilde Schanke & Enjolras, Bernard (2019). Theorizing Policy-Industry Processes : A Media Policy Field Approach. European Journal of Communication. ISSN 0267-3231. doi: 10.1177/0267323119830047. Fulltekst i vitenarkiv
• Bakøy, Eva & Sundet, Vilde Schanke (2017). 'Remember, it's just television': Rubicon TV and the commercialisation of Norwegian television. View : Journal of European Television History and Culture. ISSN 2213-0969. 6(11), s. 53–69. doi: 10.18146/2213-0969.2017.jethc123. Vis sammendrag

  This article investigates the historical development of one of the most successful television production companies in Norway, Rubicon TV, focusing on its changing leaders, their mission statements and programme portfolios. Based on primary historical documents, the article shows how the various CEOs of the company have consistently argued that television is not a ‘window to the world’, but a harmless medium for light, engaging entertainment. This understanding was originally a reaction to the perceived elitism and paternalism of public service television, allowing the company leaders moral leeway to produce provocative and innovative programmes that came to change the Norwegian television landscape.

• Sundet, Vilde Schanke (2017). Co-Produced Television Drama and the Cost of Transnational ‘Success’: The Making of Lilyhammer. I Bakøy, Eva; Puijk, Roeland & Spicer, Andrew (Red.), Building Successful and Sustainable Film and Television Businesses : A Cross-National Perspective. Intellect Ltd.. ISSN 9781783208203. s. 67–88.
• Sundet, Vilde Schanke (2017). «Det er bare du som kan føle det du føler» – emosjonell investering og engasjement i nettdramaet SKAM. 16:9. ISSN 1603-5194. Vis sammendrag

  I SKAM-klippet «Tenker det du føler» sier Isak til Even at det er bare han som kan føle det han føler, før Even hvisker tilbake at slik som dette har han aldri følt før. Men tar han ikke feil? For er det ikke slik at også mange SKAM-seere har følt med Isak gjennom sesong 3? Kommentarfeltet som følger dette og andre SKAM-klipp vitner om mange seere med sterk emosjonell investering til seriens univers og karakterer. Men hva er det som gjør SKAM til en dramaserie så mange føler så sterkt rundt?

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• Sundet, Vilde Schanke (2021). Television Drama in the Age of Streaming: Transnational Strategies and Digital Production Cultures at the NRK. Palgrave Pivot. ISBN 978-3-030-66417-6. 147 s. Vis sammendrag

  This book examines television drama in the age of streaming—a time when television has been reshaped for national and international consumption via both linear ‘flow’ and on-demand user modes. It builds on an in-depth study of the Norwegian public service broadcaster (NRK) and some of its game-changing drama productions (Lilyhammer, SKAM, blank). The book portrays the formative first decade of television streaming (2010-2019), how new streaming services and incumbent television providers intersect and act in a new drama landscape, and how streaming impacts existing television production cultures, publishing models and industry-audience relations. The analysis draws on insight gained through more than a hundred interviews with television experts and fans, hundreds of hours of observations, and unique access to industry conferences, meetings, working documents, and ratings. The book combines perspectives from production studies, media industry studies, and fan studies to inform its analysis.

Se alle arbeider i Cristin

• Sundet, Vilde Schanke & Kjøstelsen, Ida (2022). Premiere på siste sesong av Rådebank. [TV]. NRK Nyhetsmorgen.
• Sundet, Vilde Schanke & Brække, Jonas (2022). Kjemper om tv-kontrollen. [Avis]. Klassekampen. Vis sammendrag

  TV 2 frykter at Telenor vil gi Netflix en «motorvei» til tv-seerne, på bekostning av norskprodusert innhold

• Sundet, Vilde Schanke & Simonsen, Endre (2021). Derfor havner TV 2 så ofte i konflikt med distributørene. [Internett]. M24. Vis sammendrag

  TV 2 har svarte skjermer hos alle Telenor-kunder. Men det er ikke første gang kanalen havner i konflikt med distributørene. – Dette er en klassisk maktkonflikt, sier ekspert.

• Sundet, Vilde Schanke; Aschim, Thorvald & Nematpoor, Siamak (2021). Bekrefter ny sesong av suksesserien «Exit». [Internett]. NRK.
• Sundet, Vilde Schanke & Jåsund, Birger Kolsrud (2021). Hvorfor ble "EXIT" så populært? [Radio]. NRK Nyhetsmorgen.
• Sundet, Vilde Schanke & Aschim, Thorvald (2021). Lørdags-TV hele uka. [TV]. NRK Dagsrevyen.
• Sundet, Vilde Schanke & Aschim, Thorvald (2021). Vi trenger at innholdet lever gjennom hele uken. [Internett]. NRK. Vis sammendrag

  Kampen om seernes oppmerksomhet har gjort at TV-kanalene tenker nytt. Målet til et moderne lørdagsprogram er å være aktuelt hele uka.

• Karlsen, Rune; Steen-Johnsen, Kari & Sundet, Vilde Schanke (2021). Digitalisering og medienes samfunnsrolle. Hovedfunn fra prosjektet Disruptive Change and New Media Policies: A Field Approach.
• Sundet, Vilde Schanke (2021). Norsk tv-drama i strømmingens tidsalder - konsekvenser for produksjon, publisering og publikum. Vis sammendrag

  Tv-bransjen har gjennomgått enorme endringer de siste ti årene. Hvordan ser disse endringene ut i en norsk kontekst, og hvordan har sentrale norske aktører som NRK respondert på endringene som finner sted? Innlegget tar utgangspunkt i Sundets bok Television Drama in the Age of Television, som baserer seg på mer enn 100 intervjuer med tv-eksperter og fans, hundrevis av timer med observasjon og unik tilgang på bransjekonferanser, møter, arbeidsdokumenter og statistikk.

• Sundet, Vilde Schanke (2021). Hvordan skal NRK engasjere et ungt publikum? Unge som 'innfødte' i en global mediekultur.
• Sundet, Vilde Schanke & Pang, Xueqi (2021). Derfor er denne fangruppen elsket og fryktet. [Avis]. VG.
• Sundet, Vilde Schanke (2021). ‘Youthification’ of television through online drama and real-time storytelling?
• Sundet, Vilde Schanke & Hofsrud, Øyvind (2021). Slik har Thor Gjermund Eriksen vært som NRK-sjef: - En utrolig viktig leder. [Internett]. Kampanje.
• Sundet, Vilde Schanke (2021). Young streamers: Who are they and how to reach them?
• Sundet, Vilde Schanke & Eriksen, Lars (2021). Norge er ved at stjæle førertrøjen fra DR. [Avis]. Politiken. Vis sammendrag

  Tv-stationen NRK i Norge har på fire år næsten fordoblet sin dramasatsning. Herhjemme vil DR ikke fortælle, hvor mange penge tv-mastodonten bruger på seriere til danskerne.

• Karlsen, Rune; Sundet, Vilde Schanke & Steen-Johnsen, Kari (2021). Slik er den nye digitale offentligheten. Aftenposten (morgenutg. : trykt utg.). ISSN 0804-3116.
• Sundet, Vilde Schanke & Lüders, Marika (2021). Unge som innfødte i en global mediekultur. Vis sammendrag

  Mediehverdagen til norske tenåringer domineres i stor grad av globale plattformer som YouTube, Snapchat, TikTok og Netflix. Ser vi konturene av en «tapt» generasjon for norske medier? Og hva betyr i så fall det for unge selv, mediebransjen og den politiske styringen av mediene? Nytt forskningsprosjekt skal studere global ungdomskultur og globale underholdningsmedier.

• Sundet, Vilde Schanke; Jorfald, Tuva; Senneset, Ingeborg Nyvang & Eriksen, Ulrik (2021). Dokumentarer i strømmingens tid. [Radio]. NRK P2 Ekko.
• Sundet, Vilde Schanke & Johansen, Kjetil (2021). Makt og innflytelse i den norske film- og tv-bransjen: Gullalder med risiko. [Tidsskrift]. Kulturplot.
• Sundet, Vilde Schanke & Habbestad, Marianne (2021). Tommy Steine ledet den første Senkveld-sendingen noensinne: – Trist at det er over. [Internett]. TV2.no.
• Sundet, Vilde Schanke; Dæhlen, Marte & Bergstrøm, Ida Irene (2021). Competition from streaming has made Norwegian TV better than ever. [Internett]. Sciencenorway.no. Vis sammendrag

  Norwegian television is experiencing a new golden age, thanks to the competition from streaming services like Netflix, says researcher.

• Sundet, Vilde Schanke; Simonsen, Marie & Delebekk, Nicolai (2021). Mindre boklesning, mer strømming. [Internett]. Podkast: Rett på.
• Sundet, Vilde Schanke & Dæhlen, Marte (2021). Strømming har skapt en gullalder for norsk TV. [Internett]. Forskning.no.
• Sundet, Vilde Schanke & Hirsti, Kristine (2021). Eksplosjon av kjendisprogram: – Dei same ansikta som går igjen heile tida. [Internett]. NRK.no.
• Sundet, Vilde Schanke & Anne Jetlund, Hansen (2021). Kjendisprogrammer har tatt av. [Radio]. NRK Nyhetsmorgen.
• Sundet, Vilde Schanke & Strøm, Tarjei (2021). Reality-TV. [Radio]. NRK P1. Vis sammendrag

  Kunne du vært med i reality-TV? Hvem slipper inn gjennom nåløyet? Og hvorfor er det så populært å se på? I dag er det reality-lørdag i Lørdagsliv.

• Sundet, Vilde Schanke & Svendsen, Maiken (2021). Disney-topp om det norske markedet: – Fantastisk mange tilbud. [Internett]. E24.
• Sundet, Vilde Schanke (2021). Talk to the hand! Or, why I want to talk television with global platform representatives. Vis sammendrag

  Why is it so hard to get interviews with representatives from global media platforms, and what does the lack of access do to our research and scholarly debate?

• Sundet, Vilde Schanke & Feiring, Ådne (2021). Lar deg bestille en kjendis. [Avis]. Klassekampen.
• Sundet, Vilde Schanke (2020). Akselererende utvikling og tv-mediets fornyede funksjon. Rushprint. ISSN 1501-2174. Vis sammendrag

  Koronaepidemien akselererer den langsiktige medieutviklingen samtidig som den tydeliggjør et av tv-mediets viktigste funksjon: felleskapet.

• Sundet, Vilde Schanke & Helleve, Kjartan (2020). Uangripelege allmennkringkastarar. [Fagblad]. Kringom.
• Sundet, Vilde Schanke & Minisini, Lucas (2020). SKAM: Marmita noruega. [Fagblad]. Sofilm.
• Sundet, Vilde Schanke (2020). Young streamers and key industry lessons. Vis sammendrag

  Exclusive release of research results at Aarhus Series Festival: Streaming is changing the media industries, forcing executives and decision-makers to rethink strategies and actions. A key concern has been how to attract young audiences and gain knowledge of their media habits. How do industry executives perceive young people and their streaming habits? Are young people still seen as leading the path or is “everyone” a streamer today? And, how are these industry perceptions of a young streaming audience translated into production strategies and practices? This talk presents the key lessons that industry executives and decision-makers have learned from the young streaming audience. It draws on nearly 40 in-depth qualitative interviews with leaders and executives from the Norwegian television, film, music, and book industries. The session presents, first, how leaders across sectors address the common “youth challenge”, and second, how leaders, especially in the television industry, respond to this challenge in terms of strategies and practices. The survey is conducted by the research group Streaming the cultural industries, STREAM, funded by the Norwegian Research Council.

• Sundet, Vilde Schanke & Skrede, Mona Cecilie (2020). Besøket er halvert. Storfilmer utsettes. Strømmetjenestene ruster opp. [Avis]. Aftenposten.
• Njie, Ragnhild Aarø & Sundet, Vilde Schanke (2020). Mener Disney+ trenger nytt innhold: - Minimalt med nye produksjoner. [Internett]. Kampanje.
• Sundet, Vilde Schanke; Slettemark, Asbjørn & Asker, Cecilie (2020). A New Sheriff in Town. [TV]. Nordiske seriedager. Vis sammendrag

  Disney Plus lanserer sin tjeneste i Norge. Hvilken strategi har de for å erobre denne delen av verden og hvilken posisjon tenker de å ta. Aftenposten-journalist Anders Veberg i samtale med nordisk sjef i Disney Plus Hans Van Rijn. Hvordan vil det norske markedet bli påvirket av lanseringen og at det stadig blir flere aktører som kjemper om seernes gunst? Panel: Vilde Schanke Sundet, Asbjørn Slettemark og Martin Gundersen Moderator: Cecilie Asker

• Sundet, Vilde Schanke & Vollan, Mari Brenna (2020). SVT er blitt skyteskive. [Avis]. Klassekampen.
• Sundet, Vilde Schanke (2020). Derfor vinner NRK politiske debatter om seg selv. Aftenposten (morgenutg. : trykt utg.). ISSN 0804-3116.
• Ihlebæk, Karoline Andrea & Sundet, Vilde Schanke (2020). Global Super Players in Small Nations: Industry Tensions and Opportunities for Policy Change.
• Sundet, Vilde Schanke & Svendsen, Maiken (2020). Derfor mener filmkritikerne at «hele» Norge ser på «Tiger King». [Internett]. NRK.no.
• Sundet, Vilde Schanke & Leinan, Runa (2020). Strømmetjenesten Disney+ til Norge. [TV]. NRK Dagsrevyen.
• Slettemark, Asbjørn; Erdal, Marta Bivand; Sundet, Vilde Schanke & Joof, Channeh Maram (2019). Beforeigners - Hva om det virkelig skjedde? Vis sammendrag

  I HBO-serien Beforeigners, kommer det en slags innvandrere til Oslo. Men de er fremvandrere: ikke fra et annet land, men fra en annen tid. Når disse menneskene fra fortiden plutselig dukker opp, endres Oslo. Hvordan gjenspeiler serien frykten eller håpet rundt migrasjon og integrering i dagens Oslo? Er det noe vi kan lære av fiktiv integrering av «flertemporale» fremvandrere? Og hva om dette virkelig skjedde? Hvordan hadde vi håndtert det? Oslo Peace Days har samlet eksperter fra Universitetet i Oslo, Oslo kommune og PRIO for å prate om Beforeigners, Oslo, det norske samfunnet, fremvandring, migrasjon og integrering.

• Sundet, Vilde Schanke (2019). The Second Wave: The Development of Real-Time Online Drama. Vis sammendrag

  Online drama and real-time publishing have become an established ‘format’, especially in the Nordic countries. The ‘first wave’ was headed by the Norwegian hit show SKAM (NRK, 2015-2017), but the ‘second wave’ includes both several SKAM remakes as well as new successors in all the Nordic countries as well as beyond. In short, playing with time and platforms has become on key strategy for many storytellers trying to reintroduce a sense of liveness and realness. What can we learn from the ‘two waves’ of real-time storytelling? What are the pros and cons of this way of producing and publishing online drama? And, is it possible to renew this format when the rules in the TV market is constantly changing?

• Sundet, Vilde Schanke (2019). 'Youtification' of drama through real-time storytelling. Vis sammendrag

  For broadcasters aiming to re-connect with a younger audience, online drama published in real-time has become an attractive new ‘format’. The ‘first wave’of this format became internationally known through the hit show SKAM (NRK, 2015-2017), but the ‘second wave’includes both several SKAM remakes as well as new successors. What can we learn from the ‘two waves’of real-time storytelling? What are the prosand cons of this way of producing and publishing online drama? And, is it still possible to renew the format when the rules in the TV market is constantly changing? In this talk, I address how recent trends within the television industry change the production and publishing of youth television, and the particular role so-called real-time drama play in this context. More precisely, I discuss how real-time drama bring forwards many new opportunities for television players—allowing them to test new storytelling models and industry-audience relations—but also give rise to new challenges and dilemmas—including hard-to-handle third-party-partnerships and unintended fan activity. The presentation is based on my recent study of digital flagship productions within the Norwegian public service broadcaster NRK, which incorporates 50 interviews with key executives, including many people working at SKAM and its main successor (blank, NRK, 2018-).

• Sundet, Vilde Schanke (2019). Beforeigners - suksessfaktorer for norske serier på internasjonale strømmeplattformer.
• Sundet, Vilde Schanke; Ihlebæk, Karoline Andrea & Steen-Johnsen, Kari (2019). 20 år med digital mediekrise. Dagens næringsliv. ISSN 0803-9372.
• Ihlebæk, Karoline Andrea; Sundet, Vilde Schanke & Steen-Johnsen, Kari (2019). Digitalization and diversity: A case study of policy incentives in the news sector.
• Sundet, Vilde Schanke; Ihlebæk, Karoline Andrea & Steen-Johnsen, Kari (2019). Policy windows and converging frames: How media industry players frame digitalization and the need for policy actions.
• Sundet, Vilde Schanke & Lüders, Marika (2019). Fremtidens strømmelandskap i Norge. [Radio]. NRK P2.
• Sundet, Vilde Schanke & Svendsen, Maiken (2019). Derfor lykkes Beforeigners. [Radio]. NRK P1 "Østlandssendingen".
• Sundet, Vilde Schanke & Svendsen, Maiken (2019). «Beforeigners» har satt ny strømmerekord for HBO i Norge. [Internett]. NRK.no.
• Lüders, Marika; Colbjørnsen, Terje & Sundet, Vilde Schanke (2019). The streaming super user: Profiling heavy streaming users and their motivations across media industries.
• Sundet, Vilde Schanke & Petersen, Line Nybro (2019). Ins and outs of transmedia fandom: Motives for entering and exiting the SKAM fan community.
• Sundet, Vilde Schanke & Strøm, Tarjei (2019). Lørdagsunderholdning. [Radio]. NRK P1 "Lørdagsliv".
• Sundet, Vilde Schanke (2019). Bokanmeldelse av Synnøve Skarsbø Lindtner og Dag Skarstein (red.): Dramaserien Skam. Analytiske perspektiver og didaktiske muligheter. Norsk Medietidsskrift. ISSN 0804-8452. 26(1), s. 1–4.
• Sundet, Vilde Schanke (2019). Fankultur i den digitale tidsalder.
• Sundet, Vilde Schanke & Steen-Johnsen, Kari (2018). “We have a Chrisis. Again!” How Norwegian Media Industry Players Talk about Media Change and the Need for Media Policy Actions.
• Ringen, Lars Erik Ertzgaard & Sundet, Vilde Schanke (2018). Tospråklige tv-produksjoner. [Radio]. NRK Radio Kurer.
• Sundet, Vilde Schanke (2018). Produksjonsforskning.
• Sundet, Vilde Schanke (2018). Exporting Nordic Values - Online Teen Drama and Fan Culture.
• Sundet, Vilde Schanke (2018). "Den andre bølgen. Nettdramas utvikling".
• Sundet, Vilde Schanke & Lande, Ellen (2018). – Vi må utfordre suksesskriteriene. [Internett]. Rushprint.
• Sundet, Vilde Schanke (2018). 'The Second Wave': The Development of Real-Time Online Drama.
• Sundet, Vilde Schanke (2018). Mediemangfold: Oppsumering og avslutning.
• Sundet, Vilde Schanke (2017). Debattdeltaker om kulturforskningens rolle i regjeringens langtidsplan for forsking og utvikling.
• Sundet, Vilde Schanke (2017). Fortellinger, fans og fellesskap: Fersk «Skam»-forskning.
• Sundet, Vilde Schanke (2017). Behovsdrevet tenåringsdrama. Dansknoter. s. 11–13.
• Sundet, Vilde Schanke (2017). Plattformer og deres målgrupper: SKAM i sosiale medier.
• Steen-Johnsen, Kari & Sundet, Vilde Schanke (2017). "Digitalization, globalization and the condition for national media policies - a field perspective". Vis sammendrag

  This paper aims to develop a theoretical perspective fit to study the conditions for media policy formation in times of change, using an organizational field approach in combination with theories of policy development. The theory of Strategic Action Fields (SAF) offers a meso-level view of how organizations and actors in media fields interact, and how their respective opportunities for influencing policy are structured by the state of the field and their respective positions. This view of the organizational interaction is linked to the Multiple Streams Approach (MSA) to policy making, that maintains that change occurs when policy entrepreneurs are able to couple problem, policy and politics streams. Both approaches stress how certain cognitive models or frames, are crucial to social and political change and to the influence of different actors. The authors argue that this combined theoretical framework fills an analytical gap in the media policy literature by providing a systematic and holistic view of policy change through organizational interaction, with an explicit theory of power and strategic action.

• Sundet, Vilde Schanke (2017). SKAM: Når seere blir fans. Hva var det som gjorde at engasjementet tok av blant SKAM-seere?
• Sundet, Vilde Schanke (2017). Fra norsk «tenåringshemmelighet» til internasjonalt kultfenomen:Hva kan vi lære av SKAM? Vis sammendrag

  Alle de nordiske landene er i samme situasjon på filmfeltet – det letes etter nye forretningsmodeller som både kan sikre publikum et mangfoldig nordisk film- og serieinnhold av høy kvalitet, og som kan sørge for at midler går tilbake til nye produksjoner. De nordiske landene er hver for seg små markeder, og det er vanskelig å bygge forretningsmodeller som er regningssvarende for kun nasjonalt innhold. Hvordan kan vi løse slike utfordringer? Hva kan vi lære av hverandre i Norden? På hvilke områder kan det være fruktbart med et nordisk samarbeid? Hva gjør andre land i Europa for å løse utfordringene med tilgjengeliggjøring og medfinansiering?

• Sundet, Vilde Schanke; Bendiksen, Kristian & Haug, Otto (2017). Hva har SKAM vært for ungdomskulturen? [Radio]. NRK P2 Studio 2.
• Bendiksen, Kristian; Grønbech, Turi & Sundet, Vilde Schanke (2017). Indisk tv-serie for kvinner. [Radio]. NRK Radio - Studio 2.
• Sundet, Vilde Schanke (2017). Transnational circulation and unexpected success stories.
• Sundet, Vilde Schanke (2017). SKAM i sosiale medier: Spennfeltet mellom seer og serie.
• Sundet, Vilde Schanke (2017). SKAM - flermedialitet, sanntid og eventifisering.
• Sundet, Vilde Schanke (2017). From 'secret' online teen drama to international cult phenomenon: The global expansion of SKAM and its public service mission.
• Sundet, Vilde Schanke & Fraser, Sofie Amalie Hoff (2017). SKAM svekker fordommer. [Internett]. Journalen.
• Sundet, Vilde Schanke & McDermott, Patrick D. (2017). Why The Whole Planet Is Obsessed With This Norwegian Teen Drama. [Internett]. The Fader. Vis sammendrag

  Skam is the world’s realest show about high school, and also its most important.

• Sundet, Vilde Schanke (2017). SKAM + Norden = Sant.
• Sundet, Vilde Schanke (2017). SKAM: Fra hemmelig nettdrama til internasjonalt kultfenomen. Vis sammendrag

  I løpet av tre sesonger har SKAM gått fra å være en ”hemmelig” nettdrama-serie spesifikt rettet mot norske 16-åringer til å bli et internasjonalt fenomen med seere i alle aldersgrupper og på alle kontinenter. Hvordan skjedde det? Ved å kombinere perspektiver fra produksjonsstudier og fanstudier, diskuteres sentrale produksjons-, publiserings- og promoteringsstrategier i SKAM og hvordan disse ikke bare skaper lojalitet og engasjement i målgruppa men også får betydning i videre utstrekning. Avslutningsvis kontekstualiseres SKAM som populær folkeopplysning.

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